ABSTRACT Recruitment advertisements published in technical and professional communication (TPC) conference programs and proceedings offer a snapshot of the messages that these programs use to market themselves and distinguish their value in the marketplace of graduate programs. Using an exploratory mixed methods approach informed by Bakhtin's theory of addressivity, we developed a two-phase study to assess recruitment advertisements from three perspectives: from the advertisement content itself, from the students being recruited, and from the TPC program coordinators or directors. Recommendations for improving TPC advertising and promotion are given.

Usability has been widely implemented in technical communication curricula and workplace practices, but little attention has focused specifically on how usability and its pedagogy are addressed in our literature. This study reviews selected technical communication textbooks, pedagogical and landmark texts, and online course syllabi and descriptions and argues that meager attention is given to usability, thus suggesting the need for more in-depth and productive discussions on usability practices, strategies, and challenges.

Complex Worlds: Digital Culture, Rhetoric and Professional Communication is a collection of 11 essays (in four parts) that explores the complexity of digital technology in educational, industrial, ...