This article offers specific guidelines to effective report writing: (1) It discusses the key issues in which top corporate personnel are most interested and explains how to present these issues in an informative manner; (2) it gives an organizational structure designed to facilitate report writing and to maximize reader interest by grouping ideas and concepts in a logical sequence; and (3) it details basic techniques on how to overcome writer's block, reinforce major points, and use charts, graphs, and illustrations to make a report visually appealing as well as easily readable.