I suspect that many people who buy sentimental greeting card verse have the same preconceived ideas about such verse that I had before I began a serious study of it a few years ago. To my mind, greeting card verse was a trite and trivial form of poetry, filled with flowery language, poetic diction, and figures of speech, appealing to emotions in excess of the occasion-artificial, affected, and insincere. To my surprise, however, I discovered that greeting card verse, although often written in meter and rhyme, is not poetry, nor is it intended to be, but a rhetorical composition, a message transmitted from one person to another. Although its rhymes and meters are frequently trite (this may account for its wholesale condemnation), the sentiments it expresses, although commonplace, are seldom trivial. It uses few figures of speech, little or no poetic diction, and almost no flowery language. Nor are its emotions in excess of the occasion. The sentiments and emotions it expresses are no different than those that you and I might express at a wedding, a graduation, an anniversary, or a birthday, or at Christmas, New Year's, or Easter-good luck, congratulations, I love you, I'm thinking of you, have a joyous holiday, and so forth. Finally, greeting card verse is neither artificial, affected, nor insincere, but straightforward, genuine, and sincere. In fact, it exemplifies beautifully an important kind of ceremonial discourse, and I can think of no better way of introducing writers to the ancient art of epideictic discourse than through a careful analysis and understanding of the rhetorical strategies used by writers of greeting card verse. Paradoxically, greeting card verse is both universal and particular. The message of greeting card verse must be general enough to fit representative rhetorical situations (Quinn 22), yet particular enough to fit immediate occasions. Like proverbs, maxims, quotations, and anecdotes, when they are decontextualized and put into collections, greeting card verse is decontextualized when it is put on racks of cards in card shops, drug stores, and supermarkets. Under appropnate circumstances, however, the person who buys greeting card verse recontextualizes it, appropriates it to his or her own intention, and sends it to someone else as a personal message. As a result, there is a dialogic relationship set up between the writer's intention and the sender's intention, between the writer's words and the sender's words. But as Mikhail Bakhtin has pointed out, do not all of the

Several months ago, a colleague and I presented a proposal to the Ph.D. graduate committee at Arizona State University for a new concentration on the Ph.D. level in rhetoric, composition, and linguistics. Our proposal seemed reasonable enough. What we were proposing was that graduate students be given a series of options on the Ph.D. level, so that those whose primary interest was belles lettres could choose from among the traditional areas of English and American literature. However, those whose primary interest was language, or a broader conception of letters as exemplified by the bonae litterae of the Renaissance, could do half of their work in the traditional areas of literature and half of their work in rhetoric, composition, and linguistics. We argued that students seeking degrees in order to teach and to do research face a job market very different from the one that students encountered as recently as eight or nine years ago, and drastically different from what most teachers encountered when they began. We reminded the committee of the results of the MLA Job Information List, published in the February 1978 ADE Bulletin, which showed a preponderance of job opportunities for people in the areas of rhetoric, composition, and linguistics. For example, of the 405 jobs advertised in '76-'77 for people with Ph.D.'s in English, 56 of those jobs were in rhetoric and composition, 53 in linguistics, and 29 in creative writing. Then in descending order, there were 18 openings in American Literature, 18 in Black Studies, 17 for generalists, 15 each in Old and Middle English Literature, 19th Century British Literature, and American Studies, 13 in Renaissance Studies, 8 in 19th Century American Literature, 7 in Colonial Literature, and so forth. We emphasized that the opportunity for serious research and scholarship in rhetoric and composition has never been better. The professional membership in the Conference on College Composition and Communication has increased dramatically over the past few years. The MLA has recognized the