In argumentative texts, authors must choose between two presentation orders: providing the decision or claim first and then the explanation (direct order) or providing the explanation first and then the decision (indirect order). This study addresses which presentation order is most effective when the decision entails bad news by discussing two experiments that evaluate Dutch letters and e-mails. The first experiment evaluates denial letters from insurance companies and rejection letters to job applicants in which the presentation order is manipulated. The second experiment replicates the first, using a different medium (e-mail) and other instances of bad news. The results of both experiments indicate that readers perceive texts with the indirect order as more comprehensible and agreeable and its writer as more competent and empathic. Readers are also more inclined to comply with the decision in such texts when the explanation is presented first.

How have Dutch instructive texts changed in the course of the last century? This question is the topic of a research project presented in this article. First, we give some insight into the kind of documents we have collected in our corpus. The oldest instructive texts date from the beginning of the nineteenth century. But for most technical devices, the tradition of adding an instructive text starts about 1925. After that we present a few results of the investigations: the disappearance of persuasive passages and of realistic representations of human beings. Finally, we give a more detailed sketch of the development of the algorithmic style.