G. L. Ercolini

1 article
University of South Carolina
  1. Kant and the Promise of Rhetoric
    Abstract

    For Hannah Arendt, the promise serves as currency in a world where predictability of outcome in the realm of human action is impossible, where courage is required in order to submit oneself in word and deed in the public realm, and where forgiveness serves as recourse when things go differently than hoped. Each of these points in Arendt's political philosophy is indebted to Immanuel Kant, a thinker who is often characterized as rejecting rhetoric on aesthetic and moral grounds alike. In Kant and the Promise of Rhetoric, Scott Stroud takes up the apparently straightforward but ultimately complicated question of Immanuel Kant's treatment of, and disposition toward, rhetoric.While Kant is typically characterized as both dismissive and antipathetical toward rhetoric (in contrast with philosophy), Stroud's thoughtful, well-informed, and nuanced examination of the communicative and rhetorical underpinnings of Kantian thought focuses on identifying a nonmanipulative, educative rhetoric underscoring Kant's ethical, aesthetic, pedagogical, religious, and critical writings. This is not Kant's promise, at least wittingly—Stroud does the work in outlining the promise of rhetoric in Kant, at least insofar as his philosophy implicitly relies on a repertoire of communicative, discursive, embodied, and even performative practices. If, as Jaspers noted, Kant is the philosopher of the Western tradition, then interrogating the relation between rhetoric and philosophy requires a sustained and thoughtful intervention into the question of Kant's attitudes toward rhetoric—not merely a passing consideration of esoteric or occasional interest but a fundamental and essential intervention. Stroud's work offers the first book-length direct examination of this question.Kant and the Promise of Rhetoric presents a compelling counterreading to a prevailing and predominant narrative from both philosophy and rhetoric, namely, that Kant dismissed rhetoric wholesale in favor of philosophy. While much attention is paid to the monuments of Western thought known as Critique of Pure Reason, Critique of Practical Reason, and Critique of Judgment, the critical philosophy only represents part of the Kantian enterprise. In accordance with the recent turn to Kant's so-called occasional works and his anthropological writings (see Robert Louden, Kant's Impure Ethics [2000]), Stroud's investigation incorporates lesser-discussed works from Kant such as Religion Beyond the Bounds of Mere Reason, Metaphysics of Morals, and lectures on both anthropology and pedagogy and does so in order to suggest that Kant's attitudes toward rhetoric are far more complicated and nuanced than has been recognized in his critical philosophy.The central question of this project is “can we reclaim rhetoric as a part of Kant's project of moral improvement, of molding an individual into a caring and consistent community member?” (8). Stroud grounds his examination in the aesthetic and ethical works (and, importantly, the relation between them) in order to situate and trace the communicative and discursive dimensions that disclose different facets of Kant's educative rhetoric—not only in how Kant prioritized lively examples in teaching but in the function and practices of narrative, symbol, and ritual in constituting the ethical community of religion, as well as in how secular argumentation serves as a critical rhetoric for both rhetor and audience. Stroud identifies rhetorical experience as the core of Kantian educative rhetoric, defined as “the use of experience of a message receiver in the persuasion of that receiver” (8). He carries this perspective throughout the study in showing how rhetorical experience forms an understated, even assumed, yet central function in Kant's ethical project.The first chapter, “Tracing the Sources of Kant's Apparent Animosity to Rhetoric,” both provides an overview of the standard take that Kant dismissed rhetoric and embarks on some contextual sleuthing to determine the basis of that negative characterization. His attacks on rhetoric are aimed at particular and situated targets—the popular Ciceronian philosopher Christian Garve—while the criticism focuses on both methodological and ethical considerations—a particular instrumental and ends-oriented view of persuasion. This chapter distinguishes Garve's Ciceronian-inflected popular style that was designed to appeal to a general audience and emphasized the virtues of happiness and instrumental motives from Kant's investment in philosophical rigor, properly oriented by morality, intended for a more technical audience. We thus have two different paradigms of public enlightenment and two different attendant rhetorics.To open up the question of Kant's attitudes toward rhetoric before building a Kantian approach to rhetoric and communication, we also need to think in broader terms about what practices Kant recommends and condemns, to think beyond the restricted scope of what he inconstantly termed “rhetoric.” The second chapter, “Kant on Beauty, Art, and Rhetoric,” begins to identify myriad ways in which skilled speaking and language use can positively and significantly influence others while also respecting their autonomy. If one can use vivacity and liveliness to help instantiate and render the moral accessible and present, then cannot that very operation demonstrate a nonmanipulative concept of persuasion that encourages a particular path without evacuating and nullifying the audience's capacity for judgment? Since the distinction between poetry and rhetoric for Kant relates to the use of poetic images in the service of entertainment or serious business respectively, then contrast between rhetoric and poetics becomes less sharp once rhetoric also includes nonmanipulative positive moral influence.Stroud distinguishes manipulative persuasion (where the speaker holds an advantage over the audience and enacts a hidden agenda, which exerts a causal force on listeners, hence subverting their agency) from a nonmanipulative rhetoric (which amounts to an edifying influence realized through lively presentation of examples, euphony, and propriety and characterized by transparency, where public ends are known to all members of the audience, who assist the auditor in using their own faculty of judgment). The third chapter, “Freedom, Coercion, and the Search for the Ideal Community,” works from Kantian moral philosophy to establish a form of persuasion that reflects proper maxims for action, for “if moral philosophy amounts to anything of enduring value, it must be in positing an endpoint for our endeavors to become better individuals and better group members through freedom” (59). This process of moral cultivation and improvement of the individual and collective alike assumes a certain form of permissible influence that serves not as an external force but more as a catalyst stimulating an inner process of judgment.The fourth, fifth, and sixth chapters lay out three different contexts and forms of educative rhetoric in Kant: the pedagogical function of the example, the use of symbol, narrative, and ritual in his religious writings to foster the constitution of community, and a critical rhetoric involving principles for both engaged speakers and auditors. These chapters together outline a range of different yet isomorphic practices that serve to cultivate and foster moral improvement without evacuating the auditor's autonomy and judgment. Accordingly, the fourth chapter “Pedagogical Educative Rhetoric: Education, Rhetoric, and the Use of the Example,” provides the broader warrant underlying the three forms of educative rhetoric—that for Kant, education serves as the paradigm for ethical influence that guides cultivation and self-discipline, while recognizing the capacities common to all and also preserving and respecting autonomy. Educative rhetoric is defined as “the use of speech and symbolic means to create or instantiate the sort of change desired in the pupil” (110). Examples, pedagogical tools favored by Kant, provide the proper orientation by creating moral dispositions that help promote the recognition of moral bases for action.Chapter 5, “Religious Educative Rhetoric: Religion and Ritual as Rhetorical Means of Moral Cultivation,” shows how religious symbol and narrative serve as a moral catechism, how myths operate as enargeia in making the moral present, and how practices like public prayer (not personal petitioning) performatively enact a self-persuasion that fosters the living church of ethical community by reorienting purpose away from self-love. With this, the final chapter circles back to the question of politics—although how we treat one another, how we orient ourselves, and how we constitute moral communities, I would submit, reflect a political commitment all the while. In this final chapter, Stroud draws his examination of Kant's educative rhetoric toward the implication that far from decrying rhetoric and abnegating the human realm of interaction, Kant not only provides fairly extensive guidelines for how to properly orient oneself to others, how to communicate in ways that preserve autonomy and freedom, and how to fashion a critical rhetoric that recommends ways of promoting ethical messages and interaction, but also for the development of an everyday critical capacity to receive and engage such messages from others.Although detailing a range of practices that constitute Kant's rhetorically inflected observations, Stroud repeatedly returns to the idiom of persuasion. Perhaps something broader like “influence” (just as one example) might better highlight some of the variety within the domain of educative rhetorical practices in Kant. A minor point, for sure—but one that invariably undersells the laborious work here in showing attitudinal, orientational, and (at points, even) affective dispositionality in a thinker like Kant, underserved by consistent recourse to the vocabulary of persuasion. While the promise is stated rather humbly, the payoff seems considerably larger than outlined in this book—particularly if educative rhetoric is more explicitly connected to Kant's notion of enlightenment. This connection is directly addressed in a few, brief places, but our understanding of Kant's thought shifts radically when we acknowledge that enlightenment (toward which his critical and noncritical writings alike build) is predicated on, occurs through, and leads toward communicative practices that serve to cultivate the capacities of humanity. This might require a different engagement with the Ciceronian Christian Garve and possibly call for reconsideration of whether Kant was primarily interested in targeting a technical philosophical audience or a more popular audience. Stroud's project changes the way in which we view Kant and the relation between rhetoric and philosophy, as well as the deeply rhetorical underpinnings of enlightenment.Stroud's book is an important, ground-breaking study on Kant's apparently confusing take on rhetoric. Although Kant's place in the pantheon of Western philosophy is secured by the difficult and laborious first Critique, Kant was, throughout his life, first and foremost an educator. He began lecturing before he secured his position at Königsberg and continued until he reached the point in his advanced age where he could teach no more. Stroud's project, in using experiential, educative rhetoric as the major thematic through which to reread Kant on the question of rhetoric, highlights and pays tribute to this often underacknowledged pedagogical orientation and dedication throughout Kant's writings. These strong, carefully documented chapters show a range of recommended practices for cultivating sufficient means of influence that do not carry persuasion so far (in grounds, style, method, and aim) as to overrun the auditor's free exercise of their faculties. Stroud's examination of the range within Kant's pedagogical, religious, and critical educative rhetoric greatly adds to our understanding of another side of Kant, the author of the first Critique—a pedagogically oriented theorist of communication.

    doi:10.5325/philrhet.51.2.0207