Notwithstanding the widespread assumption that Aristotle forges a better relationship among rhetoric, the emotions, and political morality than Cicero, I contend that Cicero, not Aristotle, offers a more relevant account of the relationship among these terms. I argue that, by grounding his account of emotional appeals in the art of rhetoric, Aristotle does not evade the moral problems originating in emotional manipulation. Moreover, Aristotle's approach to emotional appeals in politics is, compared to Cicero's, static, unable to adapt to new political circumstances. I suggest that Cicero's approach to the rhetorical emotions is more acceptable to a modern audience than Aristotle's because it is ethically based while also responsive to political realities. Cicero accommodates emotional appeals to circumstance based on his belief in decorum as a moral principle. Further, I show that emotional manipulation in Cicero is not as problematical as it initially appears.

Notwithstanding the widespread assumption that Aristotle forges a better relationship among rhetoric, the emotions, and political morality than Cicero, I contend that Cicero, not Aristotle, offers a more relevant account of the relationship among these terms. I argue that, by grounding his account of emotional appeals in the art of rhetoric, Aristotle does not evade the moral problems originating in emotional manipulation. Moreover, Aristotle’s approach to emotional appeals in politics is, compared to Cicero’s, static, unable to adapt to new political circumstances. I suggest that Cicero’s approach to the rhetorical emotions is more acceptable to a modern audience than Aristotle’s because it is ethically based while also responsive to political realities. Cicero accommodates emotional appeals to circumstance based on his belief in decorum as a moral principle. Further, I show that emotional manipulation in Cicero is not as problematical as it initially appears.

Research Article| January 01 2009 Rhetoric as a Balancing of Ends: Cicero and Machiavelli Gary Remer Gary Remer Search for other works by this author on: This Site Google Philosophy & Rhetoric (2009) 42 (1): 1–28. https://doi.org/10.2307/25655336 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Gary Remer; Rhetoric as a Balancing of Ends: Cicero and Machiavelli. Philosophy & Rhetoric 1 January 2009; 42 (1): 1–28. doi: https://doi.org/10.2307/25655336 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2009 The Pennsylvania State University2009The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.