The author discusses two books that relate technology transfer to professional communication. Stephen Doheny-Farina (Rhetoric, Innovation Technology: Case Studies in Technology Transfers, MIT Press, 1992) builds an argument for a rhetorical perspective on technology transfer; Frederick Williams and David V. Gibson (Technology Transfer. A Communication Perspective, Sage, 1990) describe the current technology transfer process from a communication perspective. In both books, the reinterpretation of technology transfer suggests enhanced roles for professional communicators.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>