U.S. and Mexican managerial attitudes concerning the impact of the North American Free Trade Agreement (NAFTA) process on the United States are explored. Over 1,500 managers, professionals, and upper-division business students in the United States and Mexico responded to a survey developed in both countries. Issues examined include general knowledge concerning NAFTA and perceived effect on a number of socioeconomic concerns. Differences in Mexican and U.S. attitudes concerning the issues are discussed.