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Paul D. Erickson. Reagan Speaks; The Making of an American Myth. New York: New York University Press, 1985. 172pp. $16.95. Walter H. Beale. A Pragmatic Theory of Rhetoric. Carbondale, Illinois: Southern Illinois University Press, 1987. 186pp.

Advocacy Advertising and Large Corporations: Social Conflict, Big Business Image, the News Media, and Public Policy. Prakash Sethi. Lexington, Mass.: D. C. Heath, 1977. Pp. 355. Controversy Advertising: How Advertisers Present Points of View in Public Affairs: A Worldwide Study. New York: Hastings House, 1977. Pp. 189. Caught in the Web of Words: James A. H. Murray and the Oxford English Dictionary. Katherine Maud Elisabeth Murray. Preface by R. W. Burch‐field. New Haven: Yale University Press, 1977. Pp. 386.

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