This article examines a multi-year study of a client-based, critical service-learning project embedded in a Professional Writing course at a Jesuit Catholic university. Drawing on surveys and interviews with students across six course sections, the study explores how students perceived service learning, which aspects of the project most shaped their learning, and how the university's mission informed their understanding of service and professionalism. Findings reveal that while students often entered the course with conventional assumptions about service as charity and professionalism as formality, many came to adopt a more relational, justice-oriented view of professional communication. By engaging with real clients—many of whom face structural inequities—students encountered the human realities behind workplace writing and began to see professionalism as a flexible, context-responsive ethic grounded in care and reciprocity. This article proposes the concept of justice-oriented professionalism as a reimagined model for technical and professional communication, one aligned with critical pedagogy, social justice, and relational responsiveness.

This article examines the ongoing development of +POOL, a recreational pool, filtration system, and floating laboratory, to better understand the rhetorical work involved in civic entrepreneurship. The authors consider how the overall development of +POOL as an entrepreneurial venture might help expand the inventive possibilities for civic entrepreneurs coming to grips with wicked problems today. The study offers a look into the rhetorical work of civic entrepreneurship by examining the way +POOL develops a hybrid solution, which recognizes and foregrounds the notion that wicked problems, such as the pollution of the East River, can never be fully understood or known at any one moment. Hybrid solutions, then, offer stable outcomes for civic entrepreneurial ventures that are dynamic enough to continually adapt to the shifting and evolving contours of a wicked problem.

Background: Entrepreneurship has undergone significant transformations in the past decade due to crowd-based models of innovation and the increasing popularity of crowdfunding. Crowdfunding provides an alternative to the way entrepreneurs traditionally raise start-up and operational funds for a venture. Moreover, with crowdfunding platforms, citizens and communities are increasingly able to engage in entrepreneurial work not only for profit but also to address social and civic problems. Problem: Given the expanding boundaries of entrepreneurship, it is increasingly important for professional and technical communication teachers to prepare students to be ethical entrepreneurs and embody a widening array of rhetorical skills. Our teaching case addresses the question of how we might incorporate new and emerging forms of entrepreneurship, such as crowdfunding, into the professional and technical communication classroom in ways that foreground the social, civic, and ethical dimensions of that work. Situating the case: To address this question, we first situate our teaching case in relevant literature from professional and technical communication and social entrepreneurship, and then compare it with similar cases of crowdfunding being used for educational purposes. How the case was studied: We describe what we observed before, during, and after teaching a project structured thematically around civic crowdfunding. We had two sources of data: (1) a collection of teaching materials, including syllabi, day-to-day lesson plans, project prompts, in-class activities, correspondence between instructors, and informal teaching logs used to record impromptu reflections throughout the course of the semester; and (2) the civic crowdfunding project materials produced by students. About the case: Two distinct but related problems have motivated the development of this teaching case: (1) the context of 21st-century entrepreneurship has rapidly changed as a result of new approaches, including crowdfunding; (2) this shift has also led to an increased emphasis on civic and social matters of concern, which have increasingly become more important in contemporary business models. Ultimately, we seek to understand how entrepreneurial writing projects can meld commercial and financial motivations with civic exigencies, direct participation, and stakeholder engagement. As such, this civic crowdfunding sequence takes place over two phases: (1) students conducted primary and secondary research on a local problem or exigency and used this as evidence for a white paper and a project proposal; (2) students developed a feasible solution to this problem which then formed the basis for crowdfunding campaign materials, including a Kickstarter page, campaign video, and branding materials. Results: Our results focus on two projects that clearly foreground a social and civic mission; we point to these two projects not as perfect examples, but rather as illustrative cases of how students engaged crowdfunding as a form of civic entrepreneurship. Conclusions: Our teaching case has demonstrated the need to prepare students not only to pitch venture ideas for a small audience of investors, but also to consider how to identify and frame problems, construct stories about these problems as pressing matters of concern and, ultimately, develop ethical relationships with stakeholders and increasingly diverse investors.