As advice books on caring for the home become more popular, they become more specialized. This essay analyzes one target niche of domestic advice: cleaning books for men. The authors of books like Clean Like a Man adopt as their primary persuasive strategy an ethos that establishes their own masculinity and, by extension, affirms the masculinity of readers. Though they explicitly argue for more equitable sharing of domestic tasks, the ethos adopted by the authors reveals general ambivalence about the changing notions of masculinity associated with such behaviors.

This essay explores some of the challenges for the discipline of rhetoric and composition implied by the growth in undergraduate writing majors. Through six narratives from junior faculty at five different institutions, this work explores the ways in which these new faculty were, or were not, prepared for the challenges of developing and implementing new writing majors. Finally, the authors discuss ways in which those who are currently working in undergraduate degree programs can help to provide the intellectual and scholarly materials necessary for graduate programs to more thoroughly and specifically prepare future faculty for their work on undergraduate majors.