It used to be that only rhetoricians of science and technology read Bruno Latour. However, Paul Lynch and Nathaniel Rivers’s 2015 collection Thinking with Bruno Latour in Rhetoric and Composition d...

ABSTRACTThe Aristotelian concept of magnitude (megethos) can expand our understanding of how abundant information accumulates in ways that expand beyond epistemic registers, creating a sense of coherence. This sense of coherence, in turn, is more of an aesthetic effect than the result of epistemic validity drawn from that evidentiary abundance. In this article, I explore two different examples of archival magnitude: one is the fine-grained enormity of conspiracy discourse and the second is the large-scale quantities that power big data. These examples of archival magnitude are simply two narratives through which to explore the aesthetic and rhetorical operation of megethos. By redefining discourses that call on magnitude—the power of more—as aesthetic discourse, we may also find that the most fitting response is likewise an aesthetic one.

While “expertise” has been both an implicit and explicit focal point of composition, our most familiar models of expertise running along a spectrum from novice to expert may not allow for a nuanced deployment of tacit knowledge. Without dismissing any of the field's important work on expertise, therefore, I introduce the concept of para-expertise: the experiential, embodied, and tacit knowledge that does not translate into the vocabulary or skills of disciplinary expertise. This concept may help to resituate how we conceptualize, teach, and use notions of expertise in the classroom, since it can teach nonexperts to pursue rhetorical action through strategic expertise alliances without overstepping the very real limitations of nonexpertise.

Although regionalism has long been an important concept in architecture and political science, rhetorical studies has not specifically theorized regionalism as an analytical or productive concept. This introduction outlines four premises of a regional rhetoric that help to articulate a specifically rhetorical theory of regionalism.