While urban and suburban planning have received sustained scrutiny from rhetoric scholars in recent years, campus planning remains relatively unexplored. Enacting a framework for analyzing the conventional and unconventional planning discourse swirling around campuses, this article focuses on a specific case: the (in)effective provision of student housing at the University of California Irvine. The analysis juxtaposes formal planning documents tied to the post-WWII origins of UCI with historical and contemporary student-generated discourse to evaluate and exhibit the means by which inhabitants, as rhetoricians-in-residence, can participate in shaping the campus community.