Jingyi Zeng

1 article
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University of Illinois Urbana-Champaign

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Who Reads Zeng

Jingyi Zeng's work travels primarily in Technical Communication (61% of indexed citations) · 13 total indexed citations from 3 clusters.

By cluster

  • Technical Communication — 8
  • Digital & Multimodal — 3
  • Rhetoric — 2

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Technical Communication Quarterly Apr 2020
    Peering into the Internet Abyss: Using Big Data Audience Analysis to Understand Online Comments ↗
    John R. Gallagher; Yinyin Chen; Kyle Wagner; Xuan Wang; Jingyi Zeng; Alyssa Lingyi Kong
    Abstract

    This article offers a methodology for conducting large-scale audience analysis called “big data audience analysis” (BDAA). BDAA uses distant reading and thin description to examine a large corpus of text data from online audiences. In this article, that corpus is approximately 450,000 online reader comments. We analyze this corpus through sentiment analysis, statistical analysis, and geolocation to identify trends and patterns in large datasets. BDAA can better prepare TPC researchers for large-scale audience studies.

    doi:10.1080/10572252.2019.1634766