Science reporting serves a critical role in educating and informing the public. In a democracy scientific and technological information takes on greater importance as the lay public assumes a decision making role in public policy. Examples of government and corporate information systems raise serious questions about what the public is told. Recent patterns in journalism and public relations only reinforce these problems. The science reporter/writer faces four important elements in trying to inform the public about scientific and technological developments. To successfully meet the challenge of those elements, new ethical and professional standards are suggested.

Some photographs are of such a nature that written explanation can only detract from the effect of the photograph, but for most of them written copy is required. The skill of providing written information or observation with photographs can be acquired through the following actions: research the subject; take notes; schedule your time (for writing); avoid distractions; organize your writing; use simple style; rewrite and edit; practice; read; use resources.

Mr. Kowal, a frequent contributor to this journal, presents his ideas on how the photographer can add writing to his other skills, increase his professional abilities, and enlarge his horizons. The theme is developed in ten steps, including research, scheduling time, using a simple style, and using resources wisely.

Medical and science writing are identified as areas of specialization for writers. The role of creative distractions and the use of the nonconscious are explained. Research, self-judgment, criticism, and practice exercises are cited as methods to solve basic problems. Solutions to the problems of specialization, expertise, and the “shifting audience” problem are also offered. The creative possibilities in medical and science writing are illustrated in the juxtaposition of fiction and nonfiction writing. Four major areas of career opportunities are presented for the medical or science writer.

The importance of effective communication in a technical services economy is cited as a reason for the expanding role of writing today. The time-tested method of training writers is reviewed. The problem of technical language, jargon, is introduced. One method for controlling inappropriate uses of jargon is explained. The traditional method of preparing writers is contrasted with a mail-order house that guarantees its students success.