ABSTRACT Notwithstanding recent controversies involving echo chambers and social media, “post-truth” has always been central to philosophical investigations of what is knowable and good. The internal tension of the term offers a choice: to gasp in feigned astonishment at the hell-in-a-handbasket state of public discourse, or to reflect critically on what is beyond, after, or other than the truth. In this essay, we approach post-truth via elements of narrative, biography, and myth, portraying Friedrich Nietzsche's polytropic figure, Zarathustra, as he might have spoken to the contemporary moment. We demonstrate how Zarathustra affords access to the idea that truth (in all its deceptiveness) and life (or possibly, aliveness) are inextricable in the human condition. To temper this tension, we depict a character whose disposition toward post-truth spans from certainty and doubt to exuberance and despair. Our hope is to indicate how, for the humans of Motley Cow, post-truth is ubiquitous, institutional, and infrastructural.

Abstract In Aristotle's biological treatise, On the Parts of Animals, one finds a rare and unexpected burst of rhetorical eloquence. While justifying the study of “less valued animals,” he erupts into praise for the study of all natural phenomena and condemns the small-mindedness of those who trivialize its worth. Without equal in Aristotle's remaining works for its rhetorical quality, it reveals the otherwise coolheaded researcher as a passionate seeker of truth and an unabashed lover of natural beauty. For Aristotle, rhetoric not only discloses the truth (aletheia) of appearances by refuting counterarguments and defending one's claims within agonistic forums; rhetoric also defends and advances whole fields of study on the promise on wonder (thaumazein). By examining Aristotle's example in practice, this article seeks to elucidate a notion of the rhetoric for inquiry that calls lovers of wisdom to the empirical study of nature.

Research Article| January 01 2007 From the Depths of Rhetoric: The Emergence of Aesthetics as a Discipline John Poulakos John Poulakos Search for other works by this author on: This Site Google Philosophy & Rhetoric (2007) 40 (4): 335–352. https://doi.org/10.2307/25655285 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation John Poulakos; From the Depths of Rhetoric: The Emergence of Aesthetics as a Discipline. Philosophy & Rhetoric 1 January 2007; 40 (4): 335–352. doi: https://doi.org/10.2307/25655285 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2007 The Pennsylvania State University2007The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.

This essay argues that classical Greek rhetoric was informed by the ethic of competition and the aesthetic of exhibition and performance. It proposes that this rhetoric can be profitably studied in the terms of the Sophistical, Platonic, Isocratean, and Aristotelian perspectives. The essay recalls the author's early experiences with rhetoric and articulates the logic of his Sophistical Rhetoric in Classical Greece. At the same time, it promises a theatrical play (in the spirit of Plato's Symposium) that illustrates the four perspectives.

Reviews Thomas A. Szlezak, Reading Plato, trans. Graham Zanker (New York: Routledge, 1999), xii + 137 pp. This short book will be interesting to all readers of Plato and all those who have pondered the relationship of oral and written discourse. It consists of twenty-seven short sections (2-6 pages each) the totality of which makes the following argument: Plato's philosophy can best be understood when read in the light of his critique of writing in the Phaedrus. According to Szlezak, nineteenth and twentieth-century readers have misunderstood and misinterpreted Plato's dialogues. This is so, he explains, because they have paid insufficient attention to Plato's critical comments on writing, because they have tended "to align the great thinkers of the past with the attitudes of [their] own times" (p. Ill), and because thy have confused Plato's esotericism, which is directed to a cause, with the notion of secrecy, which is directed to power (p. 115). Szlezak observes that starting with Schleiermacher "the modern devo­ tees of the god Theuth" (p. 41) have missed the intent of Plato's critique of writing. Consequently, they have supplemented the text of the Phaedrus in in­ admissible ways. Their graphocentric orientation and anachronistic readings have kept them from seeing Plato's repeated point that written philosophy itself can only go so far; to go further, it needs support, the kind that only the dialectician's oral logos can provide. Szlezak applies Plato's critique of writing to most Platonic dialogues, and shows that most of the recent interpretations have little, if any, merit. This is so, he argues, because the internal evidence of several dialogues points not to what is written but to what remains to be spoken about the texts at hand. Rather than read each dialogue separately, Szlezak reads across several dialogues, and identifies seven structural features they all share: 1) they typically depict conversations, with only occasional monologues within the conversational framework; 2) the conversations are place- and time-bound, happen between true-to-life participants most of whom are historically verifi­ able; 3) they all have a discussion leader, generally Socrates; 4) the discussion leader converses with one partner at a time, and in some cases he replaces the real partner with an imaginary one; 5) the discussion leader answers all objections, introduces all elements helpful to the conversation, refutes all other participants but is never himself refuted; 6) the conversation is raised to a higher level in the course of warding off an attack; and 7) none of the© The International Society for the History of Rhetoric, Rhetorica, Volume XIX, Number 3 (Summer 2001). Send requests for permission to reprint to: Rights and Permissions, University of California Press, Journals Division, 2000 Center St, Ste 303, Berkeley, CA 94704-1223, USA 341 342 RHETORICA dialogues comes to a definite conclusion, they all point to the need for further investigation and reflection, and they all have one or more "deliberate gaps" (pp. 18-19; 103-108). Szlezak does not argue for the general superiority of oral discourse over its written counterpart. Rather, he shows that oral discourse has a higher status but only for those capable of playing the role of a philosopher, more specifically a dialectician in the Platonic tradition. To play such a role requires that one identify significant topics for discussion (it is simply not the case that any one topic is as good as any other), expedite the discussion through poignant questions, refute objections, and defend doctrines committed to writing. Effectively, a Platonic dialectician possesses something of higher value (ta timiotera) than his philosophical writings (p. 49). This something consists of doctrines whose articulation happens orally and whose function is to support, defend, or extend written doctrines. Reading Plato is a good piece of scholarship, it guides the reader through Plato's dialogues carefully and thoughtfully. And it raises questions that expose the limitations of the disciples of Derridolatry. At the same time, however, it brings attention to several theoretical issues that Szlezak does not address. For example, how is a contemporary reader to "adapt himself to the perspective of the author, against all kinds of prejudices and resistance which are specific to...

Research Article| August 01 1998 Persuasion: Greek Rhetoric in Action Ian Worthington ed. Persuasion: Greek Rhetoric in Action (London: Routledge, 1994) xi+277pp. John Poulakos John Poulakos Department of Communications, University of Pittsburgh, Pittsburgh, Pennsylvania 15260, USA. Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (1998) 16 (3): 308–312. https://doi.org/10.1525/rh.1998.16.3.308 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Cite Icon Cite Search Site Citation John Poulakos; Persuasion: Greek Rhetoric in Action. Rhetorica 1 August 1998; 16 (3): 308–312. doi: https://doi.org/10.1525/rh.1998.16.3.308 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. Copyright 1998, The International Society for the History of Rhetoric1998 Article PDF first page preview Close Modal You do not currently have access to this content.

RHETORICA 308 these six essays demonstrate the breadth, status, and versatility of rhetoric as a field of inquiry, study, and practice. In their introductory essay, Bennett and Leff remark, "Working quietly against the grain of a specialized [academic] culture, Murphy has opened a conduit between historical scholarship and the classroom" (4). A lengthy bibliography of Murphy's publications and work in progress, contributed by Winifred Horner, follows the Preface. Like Murphy's own contributions to the field, the essays collected in Rhetoric and Pedagogy successfully "hold historical scholarship and current pragmatic interests in a useful relationship to one another" (4). By their own interest in bridging historical scholarship and current teaching practice, the contributors to this Festschrift honor Murphy's legacy and continue his work. Cynthia Miecznikowski Sheard Ian Worthington ed. Persuasion: Greek Rhetoric in Action (London: Routledge, 1994) xi+277pp. This collection of twelve essays is interesting for three reasons. First, it constitutes one more sign that rhetoric is undergoing a veritable renaissance. Second, it shows that classics, a discipline once indifferent or hostile to the rhetorical enterprise, is now willing to join other disciplines in recognizing rhetoric as a major force in the shaping of western culture (nine of the contributors to this collection are classicists). Third, and most important, this volume does not concern itself with rhetoric in isolation. Rather, it examines its many intersections with such genres as politics, history, law, epic, tragedy, comedy and philosophy. The various treatments of the particular intersections combine traditional and new insights, and open the path to many provocative questions. Likewise, they generally invite reflection and criticism. More importantly, however, the collection as a whole points to a maximalist project that takes rhetoric beyond the orators, who practised it and the philosophers, who discussed Reviews 309 it. In so doing, it suggests that richer understandings can be had when placing rhetoric at the center of the Hellenic culture and crossing it with other genres (i.e. epic, tragedy, comedy, history). In this regard, the collection recommends itself in its entirety much more than any one of its chapters. The common framework that all contributors share comes from the distinction as well as the connection between rhetoric as the study, and oratory as the practice of persuasion. According to the editor, "The aim of this book is to bring together...discussions of the relationship of Greek oratory and rhetoric to a variety of important areas and genres, at the same time reflecting new trends and ideas now at work in the study of rhetoric" (ix). In the first chapter, "From orality to rhetoric: an intellectual transformation", Carol Thomas and Edward Webb trace the emergence of rhetoric along the orality-literacy continuum. Relying on but also refining the work of George Kennedy, Eric Havelock, Walter Ong and Thomas Cole, the authors point out that even though rhetoric benefited from the contributions of literacy it nevertheless retained its initial oral character. This chapter examines rhetoric along the registers of composition, delivery, and analysis, and pays attention to four features: uses, persuasive intent, magical aura, and the speaker's esteem. In chapter 2, "Rhetorical means of persuasion", Christopher Carey argues that of the three Aristotelian pisteis, pathos and ethos are more indirect while the third, logos, is a more direct means of persuasion. Carey illustrates the uses of pathos and ethos in the actual speeches of orators such as Demosthenes, Aeschines and Lysias, and concludes that Aristotle's distinctions are considerably "neater" than their actual use shows. In chapter 3, "Probability and persuasion: Plato and early Greek rhetoric", Michael Gagarin seeks to minimize the Platonic influence on our understanding of classical Greek rhetoric. His thesis is that Plato's widely accepted claim that the orators prefer probability over the truth is demonstrably wrong. Gagarin reviews the uses of probability arguments in the surviving speeches of orators and sophists and finds no evidence supporting Plato's claim. Gagarin's study shows convincingly that the orators generally value truth; however, they resort to probability when RHETORICA 310 the truth of a case is unknown, unclear, or subject to differing interpretations. In chapter 4, "Classical rhetoric and modem theories of discourse", David Cohen takes a brief but...

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Power, Genre, and Technology Deborah H. Holdstein This Is Not an Essay Carolyn R. Miller Notes on Postmodern Double Agency and the Arts of Lurking James J. Sosnoski

This title provides an introduction to the rhetorical tradition of sophistical dialectics in antiquity.In Sophistical Rhetoric in Classical Greece, John Poulakos offers a new conceptualization of sophistry, explaining its direction and shape as well as the reasons why Plato, Isocrates, and Aristotle found it objectionable. Poulakos argues that a proper understanding of sophistical rhetoric requires a grasp of three cultural dynamics of the fifth century B.C.: the logic of circumstances, the ethic of competition, and the aesthetic of exhibition. Traced to such phenomena as everyday practices, athletic contests, and dramatic performances, these dynamics set the stage for the role of sophistical rhetoric in Hellenic culture and explain why sophistry has traditionally been understood as inconsistent, agonistic, and ostentatious.In his discussion of ancient responses to sophistical rhetoric, Poulakos observes that Plato, Isocrates, and Aristotle found sophistry morally reprehensible, politically useless, and theoretically incoherent. At the same time, they produced their own version of rhetoric that advocated ethical integrity, political unification, and theoretical coherence. Poulakos explains that these responses and alternative versions were motivated by a search for solutions to such historical problems as moral uncertainty, political instability, and social disorder. Poulakos concludes that sophistical rhetoric was as necessary in its day as its Platonic, Isocratean, and Aristotelian counterparts were in theirs.

Rereading the Sophists: Classical Rhetoric Refigured by Susan C. Jarratt. Southern Illinois University Press, 1991; pp. xxvi + 154.

Sander L. Gilman, Carole Blair, and David J. Parent, eds. and trans. Friedrich Nietzsche on Rhetoric and Language. New York: Oxford University Press, 1989. xxvii + 273 pages. $35.00. Janice M. Lauer and William J. Asher, Composition Research: Empirical Designs. New York: Oxford University Press. 302 pages. The Rhetorical Tradition: Readings from Classical Times to the Present. Edited by Patricia Bizzell and Bruce Herzberg. Boston: Bedford Books of St. Martin's Press, 1990. xii + 1282 pages.

Research Article| November 01 1983 Gorgias' Encomium to Helen and the Defense of Rhetoric John Poulakos John Poulakos The Pennsylvania State University, Delaware County Campus, 25 Yearsley Mill Road, Media, PA, 19063, USA. Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (1983) 1 (2): 1–16. https://doi.org/10.1525/rh.1983.1.2.1 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation John Poulakos; Gorgias' Encomium to Helen and the Defense of Rhetoric. Rhetorica 1 November 1983; 1 (2): 1–16. doi: https://doi.org/10.1525/rh.1983.1.2.1 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. Copyright 1983, The International Society for the History of Rhetoric1983 Article PDF first page preview Close Modal You do not currently have access to this content.