The rhetorical and syntactic interfaces between technical communicators and readers are being affected by cost-related pressures. The resulting modification of the technical communicator's role will benefit or harm engineering and technical communication according to the developing understanding of the technical communicator. In business and in education the changing professional rationale should consider both the nature of the work and the professional personality of the technical communicator. This is because the success of an engineering enterprise depends on the cooperation and interaction of administrators, engineers, and technical communicators, and because those who are being channeled into technical writing and illustrating are being increasingly selected by educators. As the bridge between the engineer and the user, the professional personality of the technical communicator fulfills two requirements, the technical and the artistic; technical communicators typically remain suspended between technology and art.