Despite a tradition of theorizing rhetorical aspects that have only recently become popular in the field (for example, embodiment, materiality, spatiality, ecologies), African and African American rhetorics (A/AAR) are infrequently invoked in the U.S. Four tenets of A/AAR—that rhetoric is ecological, communal, embodied, and generative—capture dynamic and often overlooked qualities of public memory places. The International Civil Rights Center and Museum International Civil Rights Center and Museum. “About.” Sit-In Movement, 2018. Web. [Google Scholar]in Greensboro, North Carolina employs these tenets to create a powerful experience and encourage visitors’ social engagement. A/AAR counter hegemonic rhetorical traditions and rearticulate public memory as integral to social justice.