K. Hubbard

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K. Hubbard's work travels primarily in Technical Communication (100% of indexed citations) · 2 indexed citations.

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  • Technical Communication — 2

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  1. IEEE Transactions on Professional Communication Jun 1988
    Automated proposal preparation techniques using a marketing text database ↗
    K. Hubbard; J. Campbell
    Abstract

    The use of an automated text database by a business development staff and proposal writers for locating and organizing information is examined. The capabilities of an automated information retrieval system containing a text database are discussed. Types of searches are described, and a sample search is given. Benefits and pitfalls of this approach are considered. Applications to other marketing efforts are noted.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

    doi:10.1109/47.6926