This study examines how metaphor and gender interact in venture capital pitches. We analyzed 60 pitches from a global competition, comparing metaphor usage between male and female winners and non-winners. Results show distinct metaphor preferences: male entrepreneurs used more BUILDING metaphors, while female entrepreneurs used more WAR and PLANT metaphors. The association between WAR metaphors and female winners suggests strategic metaphorical framing interacts with gender to impact persuasion. These findings reveal that gender norms influence decision making, and entrepreneurs can leverage metaphor to construct persuasive advantages, providing strategic and pedagogical direction for refining their figurative language in practice and training.

This study examines metaphors in the hospitality discourse of Singapore (SG) and Hong Kong (HK) using conceptual metaphor theory, corpus linguistics, and discourse analysis. We identify the key source domains employed in luxury hotel websites across both regions and use quantitative methods to reveal metaphorical patterns in each corpus. The findings reveal that the SG corpus exhibits a greater inclination toward FORTUNE metaphors, whereas the HK corpus shows a prominence of MAGIC metaphors. Against this background, we argue the importance of a frequency-based collocational approach for analyzing conceptual metaphors, as it facilitates the exploration of the sociocultural dimensions embedded in hospitality discourse.