Kevin Musgrave

4 articles
  1. No Lives Matter: Resisting Nihilism, Recuperating the Human
    Abstract

    Taking the slogan "no lives matter" as a starting point to diagnose the nihilism of our contemporary political culture, in this essay I tie the rise of nihilism to the resurgence of far-right political movements, chiefly the neo-reactionary thought of Nick Land. Following my discussion of Land and the culture of apocalyptic nihilism, I elucidate a Black feminist and decolonial perspective that, I argue, resists this creeping nihilism, and instead offers avenues of engaged political praxis for recuperating the politics of personhood. Using Sylvia Wynter's work as an exemplar of such a perspective, I perform a rhetorical criticism of Land's essay "The Dark Enlightenment" through the lens of Wynter's understanding of the human. Critiquing his arguments, I argue that Wynter's work offers a radical alternative to Land's apocalypticism and antihumanism, one that maintains a commitment to reimagining the human rather than disavowing it.

    doi:10.1080/02773945.2024.2323188
  2. The Rhetoric of Corporate Psychopathy: Neoliberalism, Personhood, and Demonization in <i>The Corporation</i>
    Abstract

    In this essay I turn to the world-renowned book and film The Corporation: The Pathological Pursuit of Power and Profit by Joel Bakan in order to conceptualize and critique what I label the rhetoric of corporate psychopathy. Doing so, I advance two interrelated claims: first, that neoliberalism’s rhetorical force is derived primarily from its extension and alteration of liberal notions of possessive individualism into a dispositif of corporate personhood. Second, I claim that Bakan’s argument that corporations are psychopaths—and his larger rhetoric of corporate psychopathy—ultimately reinscribes rather than challenges the disciplinary functions of liberal discourse in interesting ways. Thus, while the rhetoric of corporate psychopathy is an easily digestible line of argument that offers a ready-made case against corporate personhood and rights it is an argument against corporate personhood that those who oppose corporate power ought to reconsider.

    doi:10.1080/02773945.2022.2061586
  3. The Rupture as Ethical Imperative: Reading the<i>Phaedrus</i>through Levinas's Ethics
    Abstract

    ABSTRACTReading the Phaedrus through Levinas's ethics for the other, I argue that the dialogic rupture in the Phaedrus offers an ethical imperative for rhetoric to respect alterity. Following James Kastely, I suggest that attempts to create a unified understanding of the dialogues within the Phaedrus miss the way in which the thematic discontinuity of the text functions philosophically and performatively. This rupture, I posit, signifies an ethical stance toward alterity that forgoes the possibility of violence and respects plurality. Such an ethical stance offers an imperative for a rhetorical ethic of listening in dialogue and suggests that rhetorical scholars return to Plato as a valuable resource for theorizing rhetorical ethics.

    doi:10.5325/philrhet.51.3.0293
  4. A Battle for Hearts and Minds: Evangelical Capitalism and Pastoral Power in Bruce Barton’s “The Public”
    Abstract

    Abstract This article examines the rhetoric of an important, yet understudied, figure in the history of public relations, Bruce Barton. I argue that Barton attempted to mobilize those in the business community to adopt public relations in the creation of a more socially responsible free enterprise through a discourse of evangelical capitalism. Barton’s rhetoric, I argue, positions the corporation as a benevolent shepherd and the public as a submissive and adrift flock in need of salvation. This submissive relationship between public and corporation dovetailed with the technocratic understanding of politics espoused by Walter Lippmann that portrayed the public as a bewildered herd to be guided and mobilized as political leverage by managerial elites, ultimately providing ideological scaffolding for the maintenance and legitimization of corporate power through the appropriation of progressive rhetorics.

    doi:10.14321/rhetpublaffa.20.1.0133