That readers read within roles has long been argued by literary theorists and more recently by technical communication theorists. Yet few scholars have attempted to put their theories to a test. The study reported in this paper attempts to do by using a conversation analysis tool called ethnomethodology. In an experimental setting, subjects were videotaped reading and responding to a set of instructions. Their responses indicate that: readers will often choose to play a role different from the one embedded in a text, especially if the text role offends them in some way; readers with similar education and interest may display different reader roles, making these roles difficult to predict; and within a single reading, a reader may change roles frequently. The paper concludes by discussing the implications of the findings and the appropriateness of ethnomethodology for reader-role research.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>