AbstractDewey emphasizes the perception of “indirect consequences” of transactions as the basis of responsible public identity and organization. These consequences are external; they appear in the scientifically observable world and are susceptible to technical control. But transactions may have indirect affective consequences that are part of a culturally influenced inner reality, pose obstacles to speech and communication, and fund an irresponsible public identity-cum-organization. Rhetorical theory that builds on Dewey's “public” ignores these consequences at considerable cost. This claim is supported by a social psychoanalytic conception of affects and by an interpretive-analysis of public speech-acts that moved from opposition to the largely unauthorized immigration of Latin Americans to Nashville-Davidson County, Tennessee, to reactionary endorsement and legislative passage of an “English-first” ordinance.