The literature on formative text evaluation pays scant attention to the revision phase following data collection. This article describes a small-scale experiment in which five professional writers were asked to revise brochure fragments on the basis of feedback from readers. The feedback consisted of readers' comments, selected from the results of a pretest of the brochures, regarding their acceptance of the information and their appreciation of text elements. Despite the wide variety of solutions that resulted, some interesting tendencies were found: In response to problems with factual acceptance, writers often decided to add information; in response to problems with normative acceptance, they often chose to substitute material; and in response to appreciation problems, they either deleted the problematic passage or substituted a different phrase.

This article presents a review of the literature on reader-focused text evaluation. First, an account is given of the document characteristics that can be evaluated. Then the possible functions of evaluations are considered, a distinction being made between verifying, troubleshooting, and choice-supporting research. Finally, an overview is presented of methods appropriate for the various document characteristics and evaluation functions. Relevant research findings on the methodological strengths and constraints of each method are discussed.