Community health practitioners face a common challenge of communicating the value of their work because it is intentionally designed to prevent health issues from happening. This case study examines how impact storytelling—a four-question framework developed by a community health manager at a nonprofit health system—mediates between technical expertise and executive's understanding. Through interviews with four Community Health practitioners, this research explains how the framework addresses specific technical communication challenges. This research brings together theory with practice by offering both a transferable framework for nonprofit organizations as well as theoretical insights into how workplace communication tools emerge from workplace practices.

In this Methodologies and Approaches piece, I introduce the concept of professional critical consciousness (PCC). PCC combines professional consciousness and critical consciousness to form a workplace praxis centered on social justice. I describe PCC using work and classroom experiences and provide instructors with assignment ideas to promote PCC. By learning how to increase one's power and legitimacy in the workplace, technical communicators can use PCC in ways that are more intentional and socially just.