Traditional models of rhetoric, based on classical and neo-classical texts, have fallen out of favor with some rhetorical scholars. This paper aims to demonstrate that, despite any potential criticisms, they remain useful for the critical examination of contemporary rhetorical artifacts, especially when it comes to the training of students. Herein, I show how Lloyd Bitzer’s “The Rhetorical Situation” (1968) can be applied to a pro-tobacco advertisement/multi-media campaign that appeared in print, video, and other formats in 2021. Said application demonstrates that there is still room in our expanding conception(s) of rhetoric(s) for older models to critique newer forms/types of rhetoric in useful ways. These models and their ease of use can be utilized in introductory, intermediate, and advanced classes on rhetorical theory and/or criticism at the university level. A traditional model need not be a curio relegated to the past. In the hands of an instructor mindful of rhetoric’s history, it can garner appreciation and be embraced by a new generation of emergent scholars.

The Church of Scientology is currently experiencing a rash of negative publicity regarding its belief system, organizational structure, and practices. Amidst this controversy, Ecclesiastical Leader David Miscavige has continued to make speeches celebrating the church. But he has remained notably silent regarding the challenges facing his church. This short essay aims to: (a) provide an introduction to the church, (b) examine the rhetoric of Miscavige in light of the church’s practices, and (c) offer up some initial suggestions regarding how the two can, and do, relate to each other. The tentative conclusions drawnsuggest that, at best, Miscavige is providing his followers with a positive vision of the church; at worst, his rhetoric threatens to engender more criticism and further isolate the church.

In 1925 Everett Lee Hunt contributed “Plato and Aristotle on Rhetoric and Rhetoricians” to Studies in Rhetoric and Public Speaking in Honor of James A. Winans. He approvingly noted the work of Ferd...