Should instructional texts be purely technical, with a focus on effectiveness and efficiency, or should they also focus on satisfying and motivating users? Good arguments have been made for paying attention to motivational aspects. But only analyses of existing instructions have been published so far, and guidelines for making user instructions motivational have not yet been studied carefully. This article presents motivational strategies and an experiment to test their effects. The results show that motivational elements have little effect on users’ effectiveness and efficiency in performing tasks, their product appreciation, and their self-efficacy, but they do increase users’ appreciation for the instructions.

In this article we focus on professional readers who have to write recommendations in an online environment. We address the question whether taking notes on screen influences the reading process and the quality of the recommendations in terms of applicability, completeness, and persuasiveness. Seven participants each composed two pieces of advice on technical communication issues. They could use an electronic Notepad whenever they wished. Taking notes appeared to influence advice quality negatively, which may be caused by attention shifts from reading to taking notes on screen. Although we could not find a relationship between the contents of the notes and advice quality, we noted differences in note-taking approaches between the participants.

The research described here examines the problems encountered by people when filling in forms. Subjects were required to complete forms on the basis of a situation sketch, while thinking aloud. From the completed forms, the observations, and the subjects' comments, conclusions could be drawn about the types of problems the subjects had encountered and about the strategies they had used. These conclusions, together with various suggestions found in the literature, provided a guideline for a thorough revision of seven forms. A test showed that, after revision, the number of forms completed unacceptably was reduced by about half.