By describing cultural usability work as "information architecture," I knew I would be waging a continuous rearguard battle with database designers. Eventually the cost of bickering over turf outweighed the clarity the term brought, even considering its lineage. Richard Saul Wurman first recognized Information Anxiety in the late 1980s and described those working as Information Architects in the 1990s. Here, I remind readers that Wurman goes by the nickname "Ted." Wurman's vision of widespread attention to Technology, Education, and Design resulting in the popular TED talks---although he has an uneasy relationship with his own creation. "When he speaks about TED Talks, he clearly struggles to identify with the organisation today and is adamant that it has lost its vision." [http://www.universityobserver.ie/2012/10/31/interview-richard-saul-wurman-ted-talks/] At our current moment of media convergence, it helps to remember that the 20 minute flipped pedagogical lecture itself is the result of thirty years of dedication to disseminating disruptive ideas. If Ted Wurman can let TED go, I can let go of Information Architecture.