Excerpts from the most comprehensive ancient textbook on the theory and art of oratory, namely the Institutionis oratoriae libri XII by Marcus Fabius Quintilian, accompany the author in briefly presenting a (self)analysis of two university courses: Practical Rhetoric (offered in the field of e-editing and editorial techniques, publishing specialization) and Media Rhetoric (and Eristic) (Polish philology, editorial and media specialization).

The article attempts to present the rhetorical analysis of selected publications which can be currently found in the Internet and which deal with the issues covered by the acronym LGBTQ+ (and its variants). Differentia specifica of various definitions of the notion (starting with “people” and “community” to “ideology” and “degeneration”) manifests itself in, among others, the reference to two other, highly significant, because persuasively catchy notions: health and disease, both of the body and the mind, on which the analysis taking into account all textual dimensions (inventio, dispositio and elocutio) on the one hand, and extratextual (communication, contextual and consituational) conditions of the internet “dispute” about LGBTQ+, focuses. The description of how the notions of “health” (somatic and mental) and “disease” (also dual) are used in this analysis lead to the final conclusion that the twofold approach to LGBTQ constitutes the incarnation of, to a certain extent, the perennial civilizational or cultural conflict between barbarity and humanism, whose depositary, among others, also (classical) rhetoric in one of its numerous meanings remains.

Przedstawiana w tym artykule analiza nie stanowi standardowego opisu omówień prac naukowych, zwanych recenzjami, lecz ukazuje je w nietypowym ujęciu od strony aptum – wedle klasycznych zasad retoryki. Analiza ta obejmuje zarówno poziom tekstowy (inventio, dispositio, elocutio) oraz komunikacyjny, jak też uwarunkowania kontekstowe i konsytuacyjne – w celu wykazania perswazyjnego charakteru analizowanych recenzji, ze szczególnym uwzględnieniem właściwego retoryce, podwójnego odbiorcy perswazji: prymarnego i sekundarnego.