This paper presents a study of trust development in online courses. It reviews the concept of swift trust and examines changes in faculty roles as professors go online. An exploratory content analysis looks at indicators of the development of swift trust in the highest rated of a large number of online courses studied over a three year period, and contrasts these results with one of the poorest rated online courses. Establishing swift trust at the beginning of an online course appears to be related to subsequent course success. Strategies for trust formation are also suggested.