Natalie Durham

1 article

Loading profile…

Publication Timeline

Co-Author Network

Research Topics

Who Reads Durham

Natalie Durham's work travels primarily in Technical Communication (100% of indexed citations) · 1 indexed citations.

By cluster

  • Technical Communication — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. What Predicts Engagement on LinkedIn? Engagement-Boosting Strategies for Professionals
    Abstract

    This study examines factors that predict engagement with LinkedIn posts, specifically analyzing the impact of hashtags, tags, post age, and follower count on three engagement metrics: reactions, comments, and reposts. A negative binomial regression analysis of a random sample of 991 LinkedIn posts reveals that tags and hashtags significantly increase the expected number of reactions, with tags also substantially increasing comments. Follower counts slightly increase engagement, while post age negatively impacts expected counts across all metrics. The three engagement metrics are interrelated: comments boost reactions and reposts, reactions drive comments and reposts, and reposts increase reactions. These findings enhance our understanding of LinkedIn engagement and social media behavior by showing how certain message elements yield differing outcomes. Our findings also offer actionable insights for professionals and educators seeking to optimize their online presence and career outcomes on the platform.

    doi:10.1177/23294906251336710