Ethos is an inherent characteristic of persuasion in commonplace scenarios. The acceptance of everyday communicative practices compels belief and trust in language usage, often without question of simple statements. A more substantial understanding of the perceived ethical quality of language usage will afford a richer view of communicative acts, cultures, politics, and events. Three areas of language usage and appearance determine this ethical quality: communion, occasion, and occurrence. Combined, these areas suggest how the phenomena of language usage, particularly within epideictic rhetoric, is not inherently factual in-itself but projects the illusion that it is such.

ABSTRACT This paper proposes a vision of rhetoric as metaphysical enactment. This position contrasts with traditionally accepted views of rhetoric as phenomenological practice, evidenced prominently in contemporary rhetorical theory. I advance a framework that employs metaphorical accommodation and indicates a way that rhetoric can be situated as a perpetually productive force. The analytic tradition affords a method and vocabulary that when placed in conversation with rhetorical studies offers an alternative for viewing rhetoric as metaphysical enactment. I determine that rhetorical theory should engage with rhetoric as a measure of action, activity, and vitality that raises our awareness and connects us.