Considering recent returns to pre-Aristotelian understandings of ethos as the creation of dwelling spaces, this article argues that dwelling in algorithmically mediated spaces such as Facebook is intrinsically connected to ethos. The 2016 Dueling Protests in Houston, Texas serve as a case study of how Facebook’s platform functioned as a crucial tool for the Russian Internet Agency’s (IRA) disinformation campaigns. Examining interactions in these ethe ecologies reveals how algorithms shape community perceptions and constructions of ethos.