Rapid developments in video and computer technologies are creating a new applications niche that unites technologies like computer, video, and audio with classical art forms such as music, painting, sculpture, and theater. Typical of such applications are multimedia, virtual reality, video, hypertext, and interactive video databases. We describe some of the ways that technology and creative forms are merging and discuss the impact of this convergence on the corporation.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>