Based on a workplace ethnography of an organization referred to as the “Metro Data Cooperative,” this article unpacks the multiple approaches to “storytelling with data” held by research subjects. The research suggests that “storytelling” is more than a discursive form that writers break into. Instead, because there are always multiple statistically supportable stories available, researchers and practitioners should understand storytelling as a malleable activity taking place with regard to multiple organizational and technical influences.

In the fields of rhetoric, composition, technical communication, communication studies, writing studies, and iterations of similar related fields, disciplinary boundary-marking has provided ongoing...