The author of this book builds a case for designers, marketers, and stakeholders in the global marketplace to incorporate multicultural and international considerations into all aspects of their products and services. The book demonstrates the long-term benefits of internationalization, and it provides useful information about cultural and technological trends across all continents. In addition, the author offers practical advice on aspects of localization that should be brought into research and design. Employing anecdotal observations about a variety of cultures and a small variety of case studies, the author largely succeeds in his endeavor to bring greater consideration for international concerns to the fore of user experience. This book serves as a strong argument for marketers and designers to incorporate internationalization into an organization’s design philosophy so that its products will benefit from the start. However, the book only demonstrates the need for internationalization; it rarely offers suggestions on how to address a large variety of needs at once. Nevertheless, Universal UX Design has merit. Given its emphasis on product design for international markets, the book can serve as supplemental reading for graduate courses in UX design and technical marketing.