ABSTRACT On closely reading the Aristotelian-Ciceronian-Kantian-inflected essay “The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts,” Richard McKeon’s 1970 Wingspread Conference address presciently sketches a new rhetoric that is no longer about the approval of an already formed opinion, the steering of public beliefs, or political influence, but rather about dealing with new problems. Showing the “art of discovery, invention and creativity” in action, his inimitable combination of ethos (trust), pathos (emotion), and logos (structure) opens the way to the perception of new facts and previously unnoticed structures and processes, particularly when read in conjunction with the vicissitudes of the relation between words and numbers, the verbal and the numeral across a historically changing trajectory that culminated in the constituted and constitutive force of all pervasive AI digitality. Considering its “inhuman” expansion, the article’s focus on the logos of techne opens a path toward a historical assessment of humankind’s digitally framed existence.

ABSTRACT When enmity seizes language, speech needs be silenced to give meaningful communication a chance. But current Manichean structures making life a moral battleground have to first be undone to make shared problem solving possible. It is suggested that a rhetoric of the essay is better suited to this task than the rhetoric of speech.

ABSTRACT Forced by the COVID-19 pandemic into lockdown during intercontinental travels, the author finds herself in limbo. With help from literary precedents such as Dante, Boccaccio, and Defoe supported by a brief interrogation of contemporary utterances surrounding the master trope “virus,” she claims a chiasmic relation between the concepts “consolation” and “control.”