Coding, like other forms of written communication, is both science and art. This is not a new or revolutionary idea. In 1974, Donald Knuth published "Computer Programming as an Art" and declared that "[a] programmer who subconsciously views himself as an artist will enjoy what he does and will do it better" (p. 673). In 1984, Steven Levy's Hackers: Heroes of the Computer Revolution introduced us to the Hacker Ethic, one tenet of which is that we can create art and beauty on the computer (p. 31). Many other authors and coders have argued similar cases about the socially situated nature of programming since.

One of the great challenges and opportunities of the modern technological economy is the creation and delivery of satisfactory user experiences. In Cross-Cultural Technology Design: Creating Cultur...