It is observed that advances in information technology are drastically changing the profession of technical communication and the role of the technical communicator in developing and managing information. It is argued that educators must face the challenge posed by these advances to prepare students for the profession as it is now and as it will be in the future. It is suggested that one answer to this challenge is experiential learning theory, which places experience at the center of the learning process.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>