Socializing technology is the rhetorical goal of technology transfer. Specialists from all walks of the technical communications profession can participate in this goal by involving themselves in key processes such as developing market awareness, creating inreach and outreach programs, and facilitating collaborative ventures. By broadening the market for our services in the technology transfer movement, we will increase the scope and value of our skills in a high-visibility endeavor that will be on the national agenda for years to come.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>