With the emergence of online media, as traditional boundaries are breaking in the field of communication and the notion of audience is changing, the necessity of reviewing the modes of writing becomes consequential. Thinking Globally, Composing Locally , an edited collection by Rich Rice and Kirk St. Amant, takes a kairotic approach and aims to offer a foundation for addressing the technical issues related to online writing in terms of composition and rhetoric. To address the new audience, the editors believe writers need to rethink their writing contexts, reassess their perception of global communication, and reconsider their writing methods to create content for online media. To practically implement these key issues, this book proposes "3Cs"--- Contacting, Conveying , and Connecting. In an interview with Gustav Verhulsdonck (2018), Kirk St. Amant clarified the 3Cs. According to him, contact is a wish to get recognized by the audience that the composed work is worthy of attention, convey is the way information flows, and connect is the bridge of interaction between author and audience.