Because social media skills are increasingly viewed as essential for professionals, social media is incorporated frequently in business communication courses. When students are asked to consider professional uses of social media, however, they are often unwilling to critically engage these technologies. This article continues discussions of students’ reticence due largely to negative cultural narratives that label social media as unprofessional, or that link social media only with reputation management. Using student interviews and writing from a social media writing course, I discuss challenges posed by students’ adherence to these narratives and conclude with five suggestions for implementing social media successfully.

Yik Yak is an anonymous, location-based social networking application that is extremely popular on college campuses across the United States. Because it is known mainly for the controversies it breeds, both scholars and professionals have largely overlooked Yik Yak's complexities and have instead focused on its more negative traits. This article discusses Yik Yak as a site for critical research, especially in the field of technical and professional communication. Yik Yak fuses physical and virtual space, places an emphasis on interactivity, and subverts traditional user hierarchies. By examining these characteristics and the posts that users generate, this article explores how Yik Yak serves as an impetus for the formation of knowledge communities---communities in which individuals work together to create and maintain collective knowledge. This article also advocates further critical study of Yik Yak communities and posits Yik Yak communication patterns have important implications for communication designers.