“The Selfie Project” is the final assignment in an upper-level undergraduate course on writing with digital and social media. The assignment intends to increase students' awareness of their everyday practices by asking them to critically analyze the act of taking pictures of themselves. Selfies have become an integral part of students' daily lives. For example, students post selfies on social media, they take selfies at parties and on vacation, and they use them to connect with their communities. Though they might seem inconsequential, selfies are rhetorically rich sites of character presentation in the world of social media: practicing their composition offers students a novel way to enhance understanding of character presentation in social media. With this assignment, students successfully brainstorm, compose, and revise rhetorical content in a genre they are already culturally familiar with.