The Rhetoric of Rhetoric: The Quest for Effective Communication by Wayne Booth. Blackwell Publishing, 2004. 206 + xv pp. Proteus Unmasked: Sixteenth‐Century Rhetoric and the Art of Shakespeare by Trevor McNeely. Bethlehem, London: Lehigh University Press, Associated University Presses, 2004. 369 pp. Rhetoric Before and Beyond the Greeks by Carol S. Lipson & Roberta A. Binkley, editors. Albany, NY: State University of New York Press, 2004. 267 pp. The Rebirth of Dialogue: Bakhtin, Socrates, and the Rhetorical Tradition by James P. Zappen. Albany, NY: State University of New York Press, 2004. 229 + viii pp.