Alibaba’s Graphic Media (GM) is the first and only Internet content source that uses infographics to educate Chinese e-commerce merchants. This study investigates target audiences’ attitudes toward GM infographics. Two focus groups perceived GM as a practical information source that aided them in decision making and daily business operations. They preferred viewing graphics to texts and particularly favored statistical graphics. They also identified issues with viewing GM infographics on mobile devices. Based on the study’s findings, the author proposes three areas that communicators can address when designing infographics in similar contexts: content, usability, and overall visual appeal.

This article examines illustrations in two medical texts written in China’s Northern Song dynasty. Compared with medical books produced in previous dynasties, these two texts incorporated more illustrations with enhanced beauty and usability. These visual features, I argue, carried rhetorical attributes that helped these texts negotiate their way into printing, circulation, and becoming canonical in their own genres. At the same time, they also facilitated efficient and accurate reading through reduced visual clutter and enhanced accuracy, and thus appealed to both the elite and the public readership. The article reviews these visual strategies and their implication for technical communication today.

Interviews with 14 technical communicators reveal that skills in rhetorical invention help them creatively address communication problems. They define creativity in relation to four interrelated exigencies of invention: thinking like a user, reinvigorating dry content, inventing visual ideas, and alternating between heuristic and algorithmic processes. They recognize intrinsic factors such as curiosity and sympathy as motivations for their creativity, while being conscious of the external factors (people, money, and time) that may restrain creativity.

This article examines the influential Chinese science book Brush Talks from Dream Brook, written by Shen Kuo in the 11th century. I suggest that Brush Talks reveals a tension between institutionalized science and science in the public, and a gap between the making of scientific knowledge and the communication of such knowledge to the general public. In writing Brush Talks, Shen preserved and popularized grassroots science and technology in the most respected medium of his time—the printed book. In the article, I ask what formal elements of this book reveal about the choices Shen made as a literati author to connect to his primary readers, most of which were middle and lower class lay audiences. As I will argue, he used three approaches that aided him in speaking to the public about science and technology—an ethnographic approach to knowledge, innovative uses of genre, and a straightforward writing style.