This essay demonstrates the value of using artificial intelligence (AI) technologies to address specific kinds of research questions in rhetoric. The essay builds on a study of a novel rhetorical object first observed by Yang on the Reddit subreddit r/wallstreetbets. We demonstrate how the rhetorical structure of "pathologics" (1) generated a kind of rhetorical authority that can be measured by higher-than-average user engagement on Reddit and (2) circulated from Reddit into more traditional legacy media. Through our research on the rhetorical circulation of pathologics, we argue that researching rhetoric with AI can center new ways of knowing about concepts relevant in rhetoric, like circulation and rhetorical ecosystems. Further, we argue that researching rhetoric with AI always also entails considering a "rhetoric of AI," requiring critical attention to the platforms, infrastructures, and data sources connected to AI systems.

In this paper, we investigate two approaches to building artificial neural network models to compare their effectiveness for accurately classifying rhetorical structures across multiple (non-binary) classes in small textual datasets. We find that the most accurate type of model can be designed by using a custom rhetorical feature list coupled with general-language word vector representations, which outperforms models with more computing-intensive architectures.

This essay offers five conceptual entry points for engaging with Big Data from a rhetorical perspective. These five concepts—data in/as relationships, observability/action, patterns, diachronicity, and audience—serve as points of deep conceptual commonality between definitions of Big Data and principles in rhetorical studies, and are offered here as considerations for critiquing uses of Big Data from a rhetorical-humanistic perspective, as well as for guiding rhetorical work that uses Big Data.

The goal of this paper is to consider rhetorical effects as the propagation of rhetorical expressions across large sets of texts, measured by the extent to which rhetorical expressions, structures, or practices become replicated in texts and sites of rhetorical in(ter)vention. The paper draws on lines of scholarship in the digital humanities and computational rhetoric – primarily, sequential structuring of semantic contexts, semantic parsing of unstructured text, and diachronic tracking of textual expressions – to extend their conceptual and methodological insights into a computational framework for assessing rhetorical effectiveness. It offers a test case for this concept through an analysis of how Congress has framed human agency toward addressing climate change.

This essay analyzes Myriad Genetics’ marketing of the BRACAnalysis genetic test to argue that the campaign creates a unique and problematic understanding of choice and decision making in the domain of applied genetic biotechnologies. The essay identifies how the campaign creates a subject position that invites audiences into a double bind of action and moral obligation, where specific decisions to make powerful medical choices become circumscribed as a necessity. A reduction and oversimplification of technical, scientific complexity replaces deliberative processes and phronetic understandings of complex situations and exigencies with intuition and feeling as warrants for action; in turn, a resultant appearance of empowerment becomes dialectically invested in an invocation of moral urgency and necessity.

Research Article| June 01 2011 On Delimiting Rhetorical Invention in Biopoutics: A Rejoinder to Lynch Zoltan P. Majdik Zoltan P. Majdik Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2011) 14 (2): 379–389. https://doi.org/10.2307/41940544 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Zoltan P. Majdik; On Delimiting Rhetorical Invention in Biopoutics: A Rejoinder to Lynch. Rhetoric and Public Affairs 1 June 2011; 14 (2): 379–389. doi: https://doi.org/10.2307/41940544 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2011 Michigan State University Board of Trustees2011 Article PDF first page preview Close Modal You do not currently have access to this content.