Advances in the History of Rhetoric
22 articlesMay 2019
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Abstract
Rhetoric often serves as a way to bridge important differences in the act of persuasion. As a field, rhetoric has worked to include more and more diverse voices. Much more is left to be written, however, on how this admittedly important concept of diversity affects the study and practice of rhetoric. This volume of Advances in the History of Rhetoric serves as a material trace of the American Society for the History of Rhetoric’s recent attempts to highlight diversity in and among rhetorical traditions. It collects essays from those presented at the 2018 symposium on the theme of “Diversity and Rhetorical Traditions.” All of these essays were subjected to additional review to fine-tune their arguments for this special journal issue. Each displays the perils and promises of engaging diversity as a topic within – and among – rhetorical traditions. Part of the challenge of coming to terms with difference is the confrontation with something, be it a tradition, a thinker, or a text, that challenges one’s own way of understanding the world, possible accounts of it, and our structures of reasoning and justification. Marking something as “different” is better than marking that person, text, or tradition as “wrong” or “misguided.” Coming to terms with – and even simply recognizing – difference is an accomplishment, especially when it’s not followed by dismissal or rejection. We too often default to the familiar – familiar texts and standards of judgment.These tensions over engaging differences in texts and people are the classical challenges facing comparative endeavors and the field that explores diversity among rhetorical traditions–known as comparative rhetoric – has made progress in navigating these demands. Early studies in the rhetorical practices of “non-western cultures” (a term that highlights the normative challenges of difference in naming objects of study) served as important, but imperfect, starting points. For instance, Robert T. Oliver’s 1971 book, Communication and Culture in Ancient India and China, represents one of the first sustained enquiries into the rhetoric of China and India, putatively on their own terms. It was a grand project, ambitious in its aims. Yet in his pursuit of respecting difference in these traditions from the familiar Greco-Roman rhetorical tradition, some have argued that Oliver emphasized a “deficiency model” that emphasized Chinese or Indian rhetorics’ lack of some key characteristic (according to Western models of thought) such as logic or rational argument (Lu “Studies and Development” 112). George Kennedy’s ambitious book, Comparative Rhetoric, is a useful entry in bringing a global and systematic sense to the idea of comparative rhetoric, but it could also be faulted by its placement of the Greco-Roman tradition as a normative telos lying at the end of the rhetorical progression chartered over the course of its chapters.Building on the approach enshrined in these important endeavors, other scholars continued to interrogate difference among and between rhetorical traditions by focusing on similarities among different cultural practices. There is tension, however, over how much difference scholars attribute to different rhetorical traditions situated in radically different cultural contexts in the act of comparison. Are they commensurable? Do they both practice and theorize the same thing denoted by the term “rhetoric?” Another question arises as to the difference in epistemic access to these different traditions: who has the best access to unpack what a tradition means or implies about rhetoric? Some scholars give contemporary “natives” a special value as epistemically privileged resources in understanding long-rooted traditions of thought (Lu “Studies and Development” 113–114; Mao “Studying the Chinese”). Contrary to these positions which respect the rhetorical traditions of other cultures by walling them off (to some extent) from access by outsiders, other approaches deemphasize ideas of privileged access and focus on the method of appropriating resources and concepts from one tradition for the use in or by another tradition. Underlying all of these efforts and decision points are ontological assumptions about the objects of study (Is a tradition one thing or a diverse and conflicting set of texts, ideas, and authors?) and ethical entailments about the method of reconciling difference to one’s own tradition (How much creative rereading do we allow of another tradition?). Some have argued for – or at least asserted – that traditions can be “captured” in acts of scholarly inquiry more or less accurately, and we should thereby discount scholarship that fails some criterion of accuracy (Mao “Doing Comparative Rhetoric”; Hum and Lyon). Appealing to accuracy, even if it is possible to find a way to compare one’s attempts at descriptions to the “thing” that is being described, seems to overly limit how we might creatively engage, use, and understand diverse and different traditions (Stroud “Pragmatism,” “‘Useful Irresponsibility”). These debates about respect, accuracy, and appropriation intersect in complex ways with the previously mentioned tensions over whether “rhetoric” points to the same things and practices in diverse traditions. One point of agreement among many in these debates, however, remains: the reduction of traditions – or their “rhetoric” – to essential similarities or the reading of diverse traditions as absolutely (and incommensurately) different are less-than-useful orientations to engaging difference in rhetorical traditions. Both would paralyze us, perhaps in the service of cherished values (protecting or respecting the diverse Other), and they seem to preclude a full engagement with that which differs from our ordinary traditions, concepts, and practices. Beyond these extremes lies a middle path of creative and unique approaches to how we learn from, respect, and engage others. Difference is the problematic that drives the challenges to such an endeavor, as well as the ground for what we might construct in our contemporary accounts once we submit to listening to another tradition, speaker, or text outside of our habitual haunts.In their own ways, each of the studies collected here engage and respect difference within rhetorical traditions, even though there is a radical diversity in the traditions analyzed for this endeavor. This issue has a loose organizational pattern necessitated by this energetic but sometimes frenetic frame-shifting inherent in comparative rhetoric. The first two articles explore sources of diversity and difference within the Chinese tradition. Xing Lu’s keynote address extends her previous work on classical and contemporary Chinese rhetorical practices and highlights the ways that the Chinese tradition encompassed a radical diversity of thought, from Confucian views of benevolent rhetorical practice to the Daoists’ transcendental rhetoric. As she highlights, there was a remarkable amount of diversity within each “school” of Chinese rhetorical thought, and there was much conflict among and between these schools as they sought to come to terms with difference in accounts of moral cultivation, rhetorical practice, and the normative uses of language. The second article, authored by Rya Butterfield, also explores the differences in the Chinese tradition, albeit as viewed from a contemporary thinker who was pragmatically oriented toward making sense of conflicting classical schools of thought. Hu Shih, a student of John Dewey’s at Columbia University, sought in his recovery of the classical traditions of Chinese thought resources to solve pressing Chinese and international exigencies. As Butterfield discusses, Hu is modern in his engagement with Chinese classical sources, and he draws upon or uses resources from the west (including Greece) in how he rereads classical Chinese culture in light of China’s contemporary needs. In many ways, Hu’s rhetoric represents a pragmatist approach to striking (and constructing) a balance between modernization and preservation of China’s past schools of thought and habits of living.There are good reasons for diversifying our canon of rhetoric, as well as our methods and objects of study, by reaching out to other traditions around the globe, but there is also a value to recovering sources of differences in a tradition that our histories might overlook. The next three articles explore the problematic of difference within the Greco-Roman tradition, highlighting sources of overlooked diversity within a dominant tradition in western rhetorical studies. Kathleen S. Lamp’s keynote address engages various types of public epideictic artifacts in Augustan Rome and illustrates how they function as propagandistic and educational efforts to reconcile differences within the Roman populace. Lamp does an admirable job showing the needs of rhetoric in light of the diversity of the Roman public, as well as the rich functioning of public artworks and monuments that can also shed light on how American monuments might serve similar goals. In a related spirit, Robert E. Terrill’s article appropriates a vital concept for Greek and Roman rhetoricians, imitatio, and engages modern concerns with inclusion in rhetorical pedagogy and argument among a diverse public. Terrill’s piece shows that creative engagement with traditions and their resources can add nuance to our understanding, as well as amplify their relevance to contemporary concerns in our pluralistic communities. By reimagining mimetic pedagogy within a context of diversity, Terrill shows how Greco-Roman rhetorical sources allow room for inventive encounters with diverse publics. The third piece engaging diversity within the western tradition is authored by Janet M. Atwill and Josie Portz. Their study challenges contemporary extensions – and critiques – of the western tradition that assume its relative homogeneity. By exploring in more detail Aelius Aristides’ “Regarding Sarapis,” Atwill and Portz challenge simplistic readings of the western tradition by highlighting sources of difference, diversity, tension, and intercultural encounter within its supposedly straightforward history. By “unwriting” the narrative of Western civilization with an attention to tensions and differences within Aristides as received and as could be read, the authors illustrate how the thematic of difference can yield new insights into enduring traditions in the history of rhetoric.The final two articles in this issue emphasize rhetoric’s diverse history in traditions and genres that often escape our attention. Elif Guler and Iklim Goksel make important first steps in a project that should receive more attention in our field – that of explicating Turkish rhetoric. By focusing on two key rhetorical moments in the history of Turkish rhetoric, the Orkhon inscriptions (8th century) and Atatürk’s Nutuk (1927), they mark a valuable beginning to studying the rhetoric of this complex culture. These two texts are important, as the Orkhon inscriptions date from the pre-Islamic period and Atatürk is considered the founder and first president of modern Turkey. Guler and Goksel creatively show how these different texts from historically distinct times are made to speak to common and divergent interests in Turkish history, showing the promise of studying traditions different from the standard Greco-Roman one. The final article continues this engagement with long-standing traditions outside of those in many standard histories of rhetoric: that of the Hindu tradition. Elizabeth Thornton examines important hymns within the Rigveda, in light of concepts and tools taken from later sources in Indian traditions, and finds that there is a unique rhetorical use of form and voice in this foundational Hindu text. Thornton’s piece is also of interest to those attuned to the methodological challenges of engaging texts outside of the western tradition, since she offers an interesting discussion of how decolonializing rhetorical history will commit us to (sometimes) using native theoretical resources.What all of these pieces highlight is the promise of thinking of rhetoric’s history with an emphasis on divergences, tensions caused by differences, and spaces that lie between our accustomed answers and intellectual habits. Rhetoric has always been diverse and has always had to bridge over differences in the act of persuasion; our contemporary history of rhetoric and its traditions must mirror this diversity in scholarly practices. Many talk highly of inclusion and multiculturalism, but few of us read or speak of Confucius, the Bhagavad Gita, or Bhimrao Ambedkar as rhetorically interesting parts in our histories of rhetoric’s past. There is no principled reason for this oversight, and it may be rectified slowly as the world becomes more globalized and as Asian nations such as China and India gain in economic, military, and political importance. But valuing and emphasizing diversity could lead us to pay more attention to divergences both within the rhetorical tradition many of us were trained in, as well as between this tradition and the range of other grand traditions animating other regions of the globe for millennia, well in advance of such geopolitical and economic shifts. Through resisting the urge for simplistic stories and one-dimensional critiques of cultures and their values, diversifying our histories of rhetoric promises to yield new narratives and inventive readings of well-known sources that will invigorate rhetoric as a discipline.No potential conflict of interest was reported by the author.
January 2019
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Abstract
O’Connell’s Rhetoric of Seeing joins a growing list of titles interested in restoring performance and visuality to our understanding of ancient Greek culture and, especially, political and legal culture. This work distinguishes itself through its limited focus on the rhetorical function of seeing and visuality in extant forensic speeches. Each chapter addresses a different kind of seeing, often beginning with an overview of the relevant secondary literature, then considering other ancient genres or fields—Plato and Aristotle, poetry or history, medical or rhetorical treatises, and finally examining two or three important or representative examples from legal speeches. O’Connell divides the work into three “kinds” of seeing.First, he looks at what the audience can literally see. Part 1, “Physical Sight,” considers examples of visual bias concerning the physical appearance of litigants or others. This includes familiar arguments from probability (eikos) based on appearance: one need only look at Antigenes to know that he could not have overpowered Pantainetos (Demosthenes 37, Against Pantainetos); a glance at the pensioner’s disability and we can see that the charge of hubris is ridiculous (Lysias 31, For the Disabled Man). It is surprising here that O’Connell does not do more with the visual aspect of eikos arguments, which are said to have begun with Hermes’ infantile appeal to his own youth in his defense speech against Apollo: “Do I look like a cattle driver to you, a burly fellow?” (Hymn to Hermes 265). This is a central and well-trod aspect of ancient rhetorical theory that seems to call out for inclusion and that could have been given a new layer of interpretation through O’Connell’s visual approach. Counter-probability is rare in legal arguments but equally important in the development of rhetorical theory and with similar implications for visual rhetoric. The strong (or young) man who asserts that he would not have assaulted the weak (or old) man because he would be the first suspected depends in part upon similarly visible features of his person (Antiphon 2.2.3; cf. Aristotle 2.24.10–11).The final chapter of Part 1 takes up issues of movement and gesture, with references to gesture in Plato and Aristotle, a brief review of physiognomy, and then a discussion of Aeschines’ widely studied Against Timarkhos. There is brief mention of the rhetorical cannon of delivery or hupokrisis and the recommendations of Cicero, Quintilian, and Dionysius and more recent work on categories of gesture by Karsouris and Hughes, but O’Connell does not take up the rhetorical canon of delivery (hupokrisis) in depth. His discussion of delivery faces the same problems that most scholars face: there simply is no good way to talk about it as a general category. Either atomize the body to talk about hands, then faces, then movement, or settle for vague gestural and expressive categories and recommendations: modest and appropriate or excessive and inappropriate. Attending to specific cases and speeches is often more successful. O’Connell’s discussion of Aeschines’ speech Against Timarkhos goes further toward demonstrating his overall thesis than do his general comments.Second, we can observe the language of visuality in the speech itself, when the speaker asks the audience to look at something literally and directly as visual evidence, or figuratively or indirectly through terms of demonstration, display, and witnessing. Part 2, “The Language of Demonstration and Visibility,” looks at terms of seeing in the orations: deiknumi (demonstrate or display) and its variants (apodeixis, epideixis, endeixis, etc.), phaneros and phainomai (visible) and their variants (kataphanēs, apophainō, etc.), and martus (witness) and its variants. Chapter3 considers the language of display and witnessing, where speakers seek to prove their case by describing what has been shown and seen by witnesses, or where they demand witnesses to prove what has been asserted. “How else,” says Antiphon in On the Chorus Boy, “can I make true things trustworthy” except through the consistent affirmation of witnesses who were present? (Antiphon 6.29). This section is valuable for bringing into focus the centrality of visibility and sight to notions of truth, a factor that can easily be lost in translations. Thus, the speaker of On the Chorus Boy emphasizes not only that he was appointed a counselor and entered the council-house as such, but that he was seen (horōntes) and was visible (phaneros) doing so. O’Connell does not claim, but he enables one to conclude, that the infamous dichotomy between truth and probability in rhetorical theory typically devolves into these two kinds of seeing: what has been witnessed (and is therefore true) and what the situation “looks like” to the audience (and must be probable).Included here is a section on medical and philosophical interest in the visible as an epistemological link to the invisible. O’Connell quotes Anaxoagoras’ maxim, “Visible things are the face of things which are unclear” (101). This could lead to a discussion of the complex and rhetorically important doctrine of signs as tools of rhetorical argument. Instead, O’Connell moves on in chapter four to discuss how speakers use the language of visibility and demonstration to describe arguments. This, argues O’Connell, places jurors into the position of virtual witnesses themselves of something publicly known, as it was known that some grain dealers had been changing their prices over the course of a day (Lysias 22, Against the Grain Dealers). Or they are witnesses of arguments as demonstrations (epideixō). Speakers contrast what the opponent simply says (legei) with what the speaker will “demonstrate in an evident manner” (110). The language of display is thus used to differentiate mere telling from showing. This reference to visual metaphors for the persuasive effects of argument suggests a larger connection with rhetorical argument generally and the role of vision therein.Third, we can attend to imagination as internal sight, or what O’Connell calls “shared spectatorship,” when speakers “try to make the jurors visualize their version of events and accept it as true” (123). This includes a discussion of techniques of vivid description like enargeia, hyptyposis, or ekphrasis via detailed description. O’Connell looks specifically at described scenes of civic suffering, as when Lycurgus describes the panic after the Athenian defeat at Chaeronea. Shared spectatorship can also occur through the construction of “internal audiences—characters in a narrative who witness what is being described and whose reaction can function as a prompt and model for the jury, as when, in the speech Against Diogeiton (Lysias 32), the speaker recounts Diogeiton’s daughter speaking to the family about her father’s embezzlement and lying (150). Visualization can also be heightened through deictic pointing to the persons in court whose actions or suffering is being described, fusing what is physically seen (demonstratio ad oculo) with what is imagined (deixis ad phantasma): “this man here they seized and tied to the pillar” (Lysias fr. 279, 155). This takes us back to the beginning, which addressed seeing in performance space itself. This last section was for me the most interesting and informative, and it seemed the most widely applicable to forensic, and indeed all genres of oratory. Here too, I saw connections to a basic category of rhetorical discourse: narrative and narrative theory, to notions of realism and verisimilitude, to the conjuring of story worlds and the work of narrative inference.Certainly, anyone interested in visual and spatial rhetorics, bodily rhetoric, performance, and related topics will want to be familiar with O’Connell’s work. I found much to admire in every chapter, and more so as the book advanced to later sections and chapters. At the same time, in each section I found myself thinking about some clear and relevant connections to fundamentals of rhetorical theory—theories of probability and signs, of argument and narrative—that the work brushed up against but did not explore. Of course, O’Connell writes as a classicist, not a rhetorician, and we cannot expect any work to follow up every thread that it pulls on, particularly those outside the author’s bailiwick. So, we might rather say that this work promises to amply repay the attention of scholars of rhetorical history and theory for its insights into the operation of sight and seeing—physical, lexical, and imaginary—in Attic forensic speeches.
May 2018
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Abstract
The University of Oxford Press has recently published two books on rhetoric, Michel Meyer’s (Chaïm Perelman’s successor at the Université Libre de Bruxelles) What is Rhetoric and Martin Camper’s Arguing Over Texts. Meyer and Camper build from the writings of the ancient Greek and Roman philosophers and rhetoricians to develop the role of questions in rhetoric (Meyer) and stasis theory (Camper). That both books, published by one of the leading academic presses in the world, feature a recovery and a modern renovation of the rhetorical tradition marks a potentially exciting moment in the contemporary history of rhetoric. Camper’s book is but one of several illustrations of a renaissance in rhetorical history. Camper follows the line of argument set forth by Chaïm Perelman and Lucie Olbechts-Tyteca in their New Rhetoric Project and Douglas Walton in his “new dialectic.” They chronicle the origins, development, and fall of an ancient rhetorical concept and then engage in its restoration. Similarly, Martin Camper tells the history of the origins, development, and fall of stasis theory, creating as a result a compelling exigence for a “systematically, theoretically grounded method for understanding and analyzing patterns of interpretative disputes and how those disputes are resolved” (3).Camper has developed a new interpretative stasis that complements the new rhetoric and dialectic. He has, with success, revived “ancient rhetorical theory to think about and solve modern problems” (3). Toward this end, he has offered scholars of rhetoric a gift: a modern method of “understanding and analyzing patterns of interpretative disputes” (3). Camper has read the ancient Greek and Roman rhetoricians with care, calling on select passages from Aristotle, Cicero, Hermagoras, Quintilian, and other Greek and Roman rhetoricians to ground his new interpretive stases. Because the rhetorical problems humans face recur, as do rhetorical situations, the theoretical insights Camper draws from Aristotle’s Rhetoric, Hermagoras of Temnos’s On Stases: A Manual for Declamation, Cicero’s De Inventione, the anonymous Rhetorica ad Herennium, and Quintilian’s The Orator’s Education on stasis theory are strikingly relevant and helpful in the twenty-first century. Camper acknowledges the excellent work done by Fahnestock, Secor, and other modern scholars on stasis theory, building out of their contributions a truly novel system of six interpretative stases: AmbiguityDefinitionLetter versus spiritConflicting passagesAssimilationJurisdictionCamper’s illustrations of these interpretative stases are wide ranging, including a controversy involving climate-change scientists and the claim they had used deceitful practices; a truly insightful analysis of Jeremiah Wright’s sermons, which provoked significant controversy during Barack Obama’s campaign for the presidency; the Supreme Court ruling on gun control in District of Columbia v. Heller; a consideration of Phillis Wheatley’s poem “On Being Brought from Africa to America,” and others. His use of the interpretative stases introduced in Arguing Over Text to analyze critically passages from the Hebrew and Christian sacred texts stand out as exceptionally cogent. Camper’s new interpretative stases allow for sensitive and astute readings of these sacred texts, fulfilling his promise to provide a model of interpretative stases that effectively joins hermeneutics with rhetoric.Camper devotes chapters five and eight to an explanation of how his interpretative stases work using an extended illustration drawn from the Christian Bible. Passages from I Corinthians and II Timothy, Camper notes, are deployed by some within the Christian faith community to justify prohibitions against women preaching and speaking in church. Camper considers the outbreak of arguments between and among Christians about the meaning of these and other passages and explains how the stases of jurisdiction, ambiguity, definition, letter versus spirit, conflicting passages, and assimilation can be used to explain the interpretative disagreements. These interpretative stases “are ordered, with disagreements moving from jurisdiction, to ambiguity, and then definition, and finally to either letter versus spirit, conflicting passages, or assimilation” (165). The dispute within the Christian faith community over the role of women preaching and speaking in church is better understood as a result of Camper’s application of these ordered interpretative stases.Camper has a strong command of Christian theology and sacred texts, which allows him to trace with expertise the trajectories of the arguments. The arguments about women preaching and speaking in church he considers are those expressed by committed Christians who share a commitment to the authority of the Bible. Yet, because the passages in the Bible addressing the topic of women preaching and speaking elicit different interpretations in the Christian faith community, Camper’s stases constitute a taxonomy that describes and explains, but does not seek to judge, the disagreement. As Camper explains, the dispute takes place primarily within the “letter versus spirit,” “conflicting passages,” and “assimilation” interpretative stases.That members of the same faith tradition draw different interpretations from a shared sacred text underscores Camper’s wisdom in his claim that ambiguity “is the archetypal interpretative issue that readers face when they encounter a text: How does one decide between two or more competing readings of the same passage?” (16). The background, experience, and aspirations of those who interpret sacred scripture will significantly influence how the Christian Bible is understood, a point Camper develops. Humans will disagree about textual interpretations, even those with shared values and common texts, because they approach a communal text from different experiences and backgrounds to fetch out meaning of the same passage. There is, as a result, an essential and even a foundational ambiguity at the core of most sacred texts including the Bible and secular texts, like the US Constitution.Fortunately, Camper resist the temptation to view ambiguity as the ruling feature of textual interpretation. His interpretative stases can help those who must make judgments about conflicting interpretations of textual passages. Using the “letter versus spirit,” “conflicting passages,” and “assimilation” stases, the reader draws the conclusion from Camper’s neutral assessment of the arguments that the Apostle Paul in I Corinthians and II Timothy did not intend a full-scale prohibition of women preaching and speaking in church, that the spirit of Paul’s message on women is inconsistent with the particular passages cited by those who support a prohibition based on his words, and that there are passages in Paul’s letters that contradict and qualify the prohibitions found in I Corinthians and II Timothy.Camper stays true to his promise that he is “not interested in how one might arrive at a valid reading of a text … and does not offer a method for doing so” (11). The interpretative stases he offers are not “designed to offer a theory of proper reading practices,” and he provides “no normative judgments about the validity of any of the interpretations or supporting arguments offered in this book” (11). In Arguing Over Texts, Camper informs his reader that his book purposefully “sidesteps questions of valid interpretations” (11). While it is important to step back and sidestep questions of valid interpretations to understand how interpretative stases work, if Camper’s new interpretative stasis theory is to evolve beyond the goal of describing interpretative disagreements, it will need to step directly into questions of valid interpretations, normative standards, and issues of justice. To this end, the next step in the study of interpretative stases might be for Camper and other scholars of rhetoric to pair the wisdom of the ancients on stasis theory with contemporary research on argument and decision making. This might involve the research of Hugo Mercier and Dan Sperber on argumentation and reason, Daniel Kahneman and Paul Slovic on system-one and -two thinking, and Robin Gregory on structured decision making. This research provides insights on valid readings of texts, reaching normative judgments, and joining values to action. Regardless, Camper’s new interpretative stasis theory constitutes an important recovery and renovation of a key rhetorical concept.
January 2018
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Abstract
Shannon Walters’ Rhetorical Touch stretches the consideration of embodied rhetorics to embrace the sense of touch through both classical rhetoric and contemporary disability studies. Key to Walters’ project is a rereading of Aristotle’s pisteis—logos, pathos, and ethos—through the sense of touch. To examine the productions of a variety of disabled rhetors, she draws upon rhetoricians from Empedocles to Burke, on phenomenologists such as Merleau-Ponty, and on disability-studies scholars such as Cynthia Lewiecki-Wilson and Brenda Brueggemann. This broad, disciplinary-crossing quality of her scholarship makes sense because she situates touch as “a sense that transcends bodily boundaries; it demands an approach that also transcends boundaries” (8). Though her project is solidly within the realm of disability studies, it can and should affect how we do scholarship in rhetoric.Through an understanding of Empedocles’ sense of logos, Walters argues that touch is the broadest means of persuasion, and, furthermore, that it is the sense that ties all humans together, those who are disabled as well as those who are temporarily able-bodied. In so doing, Walters calls for a radical repositioning of all rhetorical appeals as fundamentally rooted in the sense of touch. This is the most radical and fascinating claim of the book, and it holds up for both individual rhetors as well as amorphous rhetors who are harder to identify. Walters not only uses this understanding of rhetoric to guide examination of Helen Keller, Temple Grandin, and Nancy Mairs, but also in her examination of the birth of the Disability Rights Movement in the 1950s and 1960s through the 1977 demonstrations for the enforcement of Section 504 of the Rehabilitation Act of 1973. At times, her broad historical and theoretical approach weaves together unevenly, but the overarching argument’s contribution to reimagining pisteis is solid and perhaps even groundbreaking.The first chapter examines the tactile experience of Helen Keller’s rhetorical productions through a careful consideration of her texts, the context in which they were produced, and the theoretical implications of her practice. A facet of this chapter that I found particularly relevant and insightful was Walter’s examination of the doubt of authenticity and individual authorship that accompanied all of Keller’s writings. Walters reads the accusations of plagiarism against Keller as stemming directly from Keller’s relationship to communication as tactile and inherently collaborative. Though Keller is an exceptional example of these facets of rhetorical production, we all draw on sources we have absorbed unknowingly, on collaboration with present and distant others, and on a tactile experience. Walters argues we thus must reshape rhetoric to account for this dynamic. To do so, she literally redraws the traditional rhetorical triangle into a doubled triangle, forming either a diamond with an entire side “touching,” representing both traditional ethos and her reinterpretation through mêtis, or an angular and precarious hourglass, intersecting at the point of two interpretations of logos—Aristotle’s and Empedocles’.Chapter two examines the demonstrations by disability activists demanding enforcement of Section 504, simultaneously continuing Walters’ theoretical underpinnings, which rest on an understanding of rhetorical identification largely dependent on Burke, but shaped through theories of touch by Merleau-Ponty, Nancy, and Deleuze. Walters identifies a key problem with rhetorical models of identification: they “do not accommodate the identities of people with disabilities or identifications made possible by the lived experience of disability” (62). Walters’ retheorization seeks to accommodate identification: “Specifically, identification via sensation and touch possesses the potential to reform and reshape the process of identification” (64). Walters suggests Deleuze’s concept of the “fold” as a model of Burkean identification that includes division. Though I find this chapter fascinating and ambitious, I’m left wondering why we must accommodate identification at all. This seems a retrofitting strategy and potentially less radical than an outright dismissal, or even a redefinition, as Walters does so well in her reimagining of pisteis.In the next three chapters, Walters molds the rhetorical triangle into something radically different from what our first-year composition textbooks taught us in order to be inclusive of touch and thus of disabled rhetors. Instead of Aristotle’s autonomous, rational logos, in chapter three, Walters puts forward Empedocles’ felt sense of logos, which is touch-based and enables a facilitated model of rhetoric. She finds this extralinguistic approach to logos more appropriate for rhetors with psychological disabilities and suggests that, “Empedocles’ sense of logos, felt in the heart as much as exhibited by one’s cognition, is physical, psychological, and embodied” (98). Walters then applies this reading of felt logos to online support forums for schizophrenia and depression, in which participants explicitly discuss touch and the lack of it in their lives. This reading is innovative, though perhaps limited in this online form.In the following chapter, Walters pushes her readers to reexamine how we presume an ethos that is neurotypical. She suggests, “Simply put, autistic people are seen as ethos-less when viewed through a narrowly medical or pathological lens” (113). This pathological lens casts autists as unable to identify and connect with others and therefore unable to construct ethos. In this chapter, Walters is doing her most expansive work to develop lines of thought already established in considerations of disability and of bodily knowing within our discipline, such as those developed by Debra Hawhee and Jay Dolmage, who both look to mêtis as an alternative knowledge production within rhetoric that is also based in bodily adaptation. Walters builds directly on this scholarship in order to suggest an approach to ethos that is neuro-diverse: “I redefine mêtis as a tactile relationship of embodied cognition between people and their environments that supports a method of character formation not based on traditional notions of ability and neurotypicality” (118). In this chapter, Walters makes a significant contribution to disability rhetoric as a field by showing how mêtis can accommodate those who use facilitated communication as well as those who are neuro-divergent and may use touch in nontypical ways to build trust and character.In the next chapter, Walters articulates how facility with kairos can make new forms of pathos possible: “I redefine kairos though special attention to the sense of touch, showing how kairos operates tactilely to create new emotional and physical connections among bodies in close proximity and contact” (145). Walters uses the term “redefine” in this chapter and the last in ways that may lead a reader to think she has no regard for rhetorical history. Quite to the contrary, Walters is changing perspective and illuminating a connection to touch that has always been related to the terms she is deploying. For instance, Walters notes that in the first uses of the term kairos, in Homer and Hesiod, the term is “nearly synonymous with ‘disability,’ indicating places of bodily vulnerability and impairment that are penetrable tactilely” (153). Here, Walters traces an etymology that classically may have worked to further disadvantage those who are impaired, but that in current rhetorical scholarship can call attention to the tactile and kairotic ways of employing pathos, which disabled rhetors, such as Nancy Mairs, Harriet McBryde Johnson, and John Hockenberry, have opened as rhetorical possibilities.Her final two chapters work to conclude her reexamination of rhetoric through the sense of touch. Chapter six explores the possibilities of teaching with haptic technologies. Far from an afterthought, this chapter remains deeply theoretical, engaged in historiography, and pulls together her shape-shifting pisteis within the classroom. Walters leads the reader as she leads her students through a critical investigation of haptic technologies, showing the ableist assumptions embedded within them. Not only is this investigation pertinent to disability studies, but it also models the kind of deep critical analysis we should all be guiding our students toward. Walters’ conclusion reminds us that we are all embedded in haptic technologies and the future of communication technology will only embed us further. As we critically engage technology, we need a lens through which to understand touch, which Walters has provided.Rhetorical Touch is an important contribution to the historiography of rhetoric, to rhetorical theory, to disability studies, and to composition rhetoric. I look forward to seeing how other scholars take up this reshaping of the traditional rhetorical triangle. The only disappointment I can manage to find in the book is the continued adherence to identification. However, Walters provides analytical insight and new perspectives on the tradition that are radical and inclusive of diverse bodies and minds. That is what this book offers to the world of rhetoric.
September 2017
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Abstract
In the field of rhetorical studies, and more often than not in broader traditions of the humanities, nonhuman animals (NHAs) are remanded to epistemological margins in terms of both theory and case. Scholars of rhetoric tend to invoke animalism only when focusing on a human agent’s use of animal metaphors and parasitic tropes as a linguistic act or discursive tactic, or in movement studies, when constituting NHAs as objects of other-directed human activism. Sometimes, NHAs appear as negative foils, as in the illustration of Kenneth Burke’s distinction between human action and animalistic motion, or in the numerous examples of how logos punctuates humans’ rhetorical supremacy and singularity. Philosophically, scholars typically cipher NHAs as “cases in point” to discuss more expansive ethical dimensions of sentience in the service of arguing for the human condition. Technologically, in studies of media culture, NHAs perform as memes or serve as darling accoutrement in YouTube videos designed for human consumptive pleasure. In the end, what we find in the lion’s share (no pun) of humanities scholarship is the de-agentized NHA as a voiceless, silent, inactive, dispassionate, non-communicative, and ancillary object of humans’ rhetorical discourse and material action. (There are exceptions to this treatment in the field of communication studies [see Almiron, Cole, and Freeman, Critical Animal and Media Studies Communication; and the collected essays in Goodale and Black, Arguments about Animal Ethics].)Debra Hawhee’s book, Rhetoric in Tooth and Claw, responsibly cuts against the tradition of metonymically reducing NHAs to footnotes. Therein, she reanimates the positionality of NHAs as instructive actors in rhetorical theory and rhetorical education. Engaging in pan-historiographical methods, Hawhee brings a new perspective to the NHA-human relationship by centering the ways NHAs have circulated within and among ancient and modern texts not just as complements, but rather as charged inventional resources unto themselves. She explores rhetorical treatises ranging from those by Aristotle and Demetrius to Longinus, Erasmus, and new translations by Lucian and Psellos (among others) to locate how NHAs appear active as zoostylistic teachers.Hawhee does not make the argument that NHAs do rhetoric; instead, her larger claim is that NHAs’ influences outstrip verbal language and compel us to contemplate extra-lingual dimensions of rhetorical energy. In sum, she grounds sensation as a common point between humans and NHAs. The rhetorical history Hawhee traces does not presume, “as most histories of rhetoric do, the centrality of logos as both reason and speech” (11). Rather, her study “stresses energy, bodies, sensation, feeling, and imagination” (11).NHAs have been a part of human existence, and particularly human narratology, since time immemorial. Indeed, as Hawhee deftly points out, in the context of rhetorical theory and rhetorical education, many of us have likely encountered the ways that Aristotle’s dog in the Rhetoric (2.3.138oa.24–26) emblemizes how humans and NHAs assess each other’s dispositions and modulate their responses and how Herodotus’ and Libanius’ encomia on NHAs (crocodile in Histories; peacock in Progymnasmata, respectively) represent models for human epideictic genres. Perhaps we have wondered about the theriomorphic fashion in which Demetrius’s nightingale charms and delights, just as rhetorical handbooks suggest a rhetor ought to when considering the sensory touchstones of one’s discursive choices (On Style). Moreover, many of us may have contemplated Aesop’s fables and why animals stand as sentries over cautionary tales that become analogs for our public lives in the civis. Even Rhetorica from Giarda’s 1628 Bibliothecae Alexandrinae Icones Symbolicae holds at her left side a leashed, three-headed beast and in her right hand a snake-wound scepter. What does the presence of such NHAs mean for the study of rhetorical theory and the instructional ways it is actuated in the handbook tradition?Hawhee’s high water mark treatment of NHAs in some of Western culture’s most treasured rhetorical treatises adds to our field the importance of sensation. In fact, she argues that sensation “matters the most” and provides a vocabulary of logos and alogos to emphasize how the latter remains key to progymnasmata, or the system of exercises used to prepare one for rhetorical study. What began for Hawhee as a book about animals and rhetorical theory blossomed into a project that values and locates sensation and imagination in well-worn artifacts that have heretofore seemed locked into unidimensional interpretation. At a time in the humanities when affect is discussed and debated more and more, and when we are witnessing the return of pathos as a sine qua non rhetorical proof, Hawhee’s book gets us closer to the roots of aesthesis and pathe. Concomitantly, the project celebrates alogos, or those rhetorical movements not associated with traditional rationality. In the offing, the sensory emerges not as passive or attendant, but as central to rhetorical education. As Hawhee writes, “Sensation, feeling, and emotion, then, have emerged as the positive counterparts to rationality and reason—positive, that is, in comparison with the term nonrational” (7).Hawhee contends that NHAs keep sensation alive in rhetorical theory, whether by modeling sound, countenance, and efficiency in post-Aristotelian theory (chapter two) and providing deliberative rhetorical grounds through fables (chapter three), or by inculcating encomia and visual inquiry (chapter four), teaching memory in medieval rhetorical theory (chapter five), or considering accumulatio in Erasmus’s De Copia (chapter six). Every chapter, with its multiple case studies, enlivens this new interpretation of rhetorical history, scaffolding how NHAs intersect with our senses of sensation over time. Written convincingly and argued expertly, Hawhee’s book is a gem among new genealogical studies that help us reconsider the superstructures of rhetoric as art and craft.The audiences for Rhetoric in Tooth and Claw are plural, to say the least. Certainly, scholars interested in ancient and modern rhetorical theory will gain fresh insight into the way emotion and sensation unfolded in the rhetorical tradition vis-à-vis NHAs. Classicists and philosophers would also benefit from a study that centers alogos as both fundamental to the human communicative condition and endemically primeval to animal (human and NHA) sentience and ontology overall. One of the genuinely admirable qualities of Hawhee’s work is the way she merges rhetorical studies with animal studies. Animal studies largely claims roots in philosophy and animal sciences, mostly through the study of the ethical treatment of animals by way of human intervention into NHA lives and ethos (i.e., using animals for food, clothing, experimentation, and entertainment). Since the publication of Peter Singer’s watershed Animal Liberation (1975), animal studies has grown into its own discipline in many ways (made emblematic by programs such as Tufts University’s Center for Animals and Public Policy, and book series found at the University of Chicago Press [Animal Lives series] and Routledge [Human-Animal series]). Rhetoric in Tooth and Claw connects rhetorical studies (from classical approaches to critical-cultural spaces) to animal studies, what Richard Ryder calls the study of “the changing relationships between human and nonhuman animals over time” (Animal Revolution). Clearly, animal-studies scholars would be intensely attuned to Hawhee’s arguments about the sensory overlap present in NHA-human rhetorical connections.In the end, Hawhee is to be applauded for envisioning and presenting a volume that reenergizes the study of extra-lingual features in rhetorical theory (principally, sensation) and that advances the vivification of NHAs as voice-full, resonant, active, passionate, communicative, and primary subjects in their own right.
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Abstract
In The Iconoclastic Imagination, Ned O’Gorman sets himself to a difficult task. He surveys over a half-century of political thought, political discourse, and political imagery in order to examine and evaluate the relationship between visual and political cultures. It is to O’Gorman’s credit as a thinker and as a writer that he does not sacrifice depth for breadth. Indeed, his book is an exemplary work of rhetorical criticism, for it advances not only our understanding of neoliberalism as a rhetorical production, but also, and perhaps more significantly, it advances our understanding of how to do visual rhetoric.As a rhetorical history, the book offers a unique perspective on neoliberalism. Tracing the ideology’s origins to postwar efforts to reimagine the role of the nation-state, O’Gorman establishes that neoliberalism is best understood in the context of broader efforts to redefine what constitutes the legitimate exercise of state power. This history adds nuance to previous accounts of neoliberalism, particularly in its account of neoliberalism’s attitude toward images, an attitude that O’Gorman astutely identifies as iconoclastic. As manifested in images of national catastrophe—the Kennedy assassination, the Challenger disaster, and the 9-11 attacks, among others—the iconoclastic attitude regards as impossible the existence of any image adequate to representing America’s political processes more generally. For his part, O’Gorman demonstrates the error of this attitude by using these same images to represent a particular political process and to make his case for iconic representation as “the means by which we grasp our political existence” (16). This insight into the relationship between political and visual representation frames a series of case studies in which O’Gorman unpacks the ideological valence of images without reproducing neoliberalism’s hostility to visual representation. When understood in the context of rhetorical studies, this is a significant accomplishment. As with any discipline influenced by the linguistic turn, we too often regard images as vectors of oppression and false consciousness and seek to reveal them as such. Bruno Latour characterizes this attitude as a subtle and pernicious form of iconoclasm that reduces the critical operation to the trick of uncovering the trick; by exposing the manipulator behind the image, big ideology, big media, big whatever or whoever, we undermine the truth value of an image (“Why Has Critique Run Out of Steam? From Matters of Fact to Matters of Concern,” Critical Inquiry, vol. 30, 2004, pp. 239–42). However, the ease of the operation precludes deeper insights into images. Specifically, iconoclastic criticism cannot account for the processes by which we come to view certain representations as legitimate. This shortcoming, in turn, makes it difficult to comprehend the role played by images in various fields of human endeavor including, but not limited to, the political.It will come as no surprise to the reader that Kenneth Burke touched on the limits of the iconoclastic attitude, though he didn’t discuss images, at least not explicitly. Rather, he concerned himself with how to confront human error without undermining the belief in human progress necessary to positive social action. He voiced this concern in Attitudes Toward History, where he enjoined critics to strive for a “maximum of forensic complexity” that strikes a balance between “hagiography and iconoclasm” (226, 107). If we extend this call to the task of visual rhetoric, then our goal, to appropriate a phrase from James Elkins, is to make rhetorical criticism “more difficult” (Visual Studies: A Skeptical Introduction, p. 63). O’Gorman does exactly this in The Iconoclastic Imagination.Take, for example, the chapter titled “Zapruder,” in which O’Gorman traces the circulation of the eponymous film to throw light on a productive paradox of iconic iconoclasm. With each appearance—first in Life magazine, later in a television special, still later in the movie JFK—the Zapruder film occasions new efforts to resolve the tension between our collective dependence on representation and our growing distrust of images. In this account, the Zapruder film is the repeated focus of a grand critical effort to uncover the truth behind the image by dismantling it. And in every instance, we see the critics come to a similar conclusion: the film cannot allay suspicions about the official version of events, and neither can it offer a stable alternative. Instead, the film can, and does, signify the inadequacy of images to the task of representation, which in turn supports neoliberalism’s ongoing rejection of images as adequate to representing economic and political processes. The Zapruder film thus becomes an icon of iconoclasm.Ironically, the processes of signification that make the Zapruder film an icon of iconoclasm also make the Zapruder film available to O’Gorman’s decidedly iconophilic critique. As conceived by Latour, iconophilia, like iconoclasm, reveals the human hands behind the creation of images. However, where iconoclasm reveals the work of human hands to expose the image as a vector of false consciousness, iconophilia does so to gain insight into the image as an epistemological resource. And as elaborated by Finnegan and Kang, Latour’s conception of iconophilia encourages a stance on political imagery that does not look for something behind or beyond the image, but instead focuses on the flow of images to account for their function as inventional resources (“‘Sighting’ the Public: Iconoclasm and Public Sphere Theory, QJS, vol. 90, 2004, pp. 395–396). This is precisely the stance taken by O’Gorman, and in taking it he models what Burke might call a healthy attitude toward images—an attitude that embraces representation as salutary for democratic politics while at the same time acknowledging the ways in which the processes of representation can, and are, used to advance the neoliberal rejection of the same.All that having been said, and as O’Gorman points out in the final pages of his book, this approach has its limits. What happens when neoliberalism’s catastrophes do not yield images? What happens when, as with the 2008 financial collapse, we have no image of failure? Does neoliberalism escape critique? O’Gorman worries that the answer is yes. However, I wonder if this pessimism owes to O’Gorman’s treatment of the icon as the sine qua non of political representation. Perhaps, if we look to a different species of sign, namely the index, we will find cause for optimism.In Charles Sanders Peirce’s theory of signs, the index differs from the icon insofar as it signifies not primarily through resemblance, but instead though a causal connection to its referent (Philosophical Writings, 102–103). This is not to suggest that an index cannot resemble that to which it refers, but that it need not resemble it. For example, a fingerprint is an index, but so too is a weathercock; of these two, only the former resembles its referent. Nevertheless, in both cases the indexical reference is a representation amenable to interpretation and critique.O’Gorman suggests the representational possibilities of the index in his chapter on CNN’s coverage of the 9-11 attacks, in which he argues that CNN’s televisual coverage adopted the “style and logic” of the interface. In his analysis, CNN adopted a mode of representation that owed more to the referential logic of the computer interface than to the older, mimetic logic of photojournalism. This leads O’Gorman to posit the interface as a “new sort of icon,” one that does not represent limited or absent information, but instead organizes an abundance of incoming information into a coherent image of catastrophe (144–145). The interface as icon metaphor does important work, as it allows O’Gorman to uncover relationships between new technologies of representation and the neoliberal aesthetic. Nevertheless, it obscures the extent to which we can regard the interface as an index—a representation that reveals not through its resemblance to an event but through its referential connection to the same.With respect to the 2008 financial collapse, I propose we direct some of our theoretical and critical energies toward exploring the index as mode of representation. For although it might be true that the collapse did not yield an icon of iconoclasm, it did yield an abundance of indexes of catastrophe, signs linked to their objects by a causal connection. These indexes of catastrophe appeared in the form of “For Sale” signs, foreclosure notices, and half-finished housing developments. As critics, we can assemble these materials to create an image of catastrophe that will, in turn, serve as the basis for an iconophilic critique modeled after The Iconoclastic Imagination. It therefore seems to me that we need not worry about a lack of images, though we might need to make visual studies still more difficult. Fortunately, I think we’re up to the task.
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Abstract
In The Iconoclastic Imagination, Ned O’Gorman sets three architectonic topoi in motion, charting them across a “range of political, aesthetic, and theological histories” (xiv). O’Gorman gives image, catastrophe, and economy greater presence in different sections of the book, enabling microscopic and macroscopic views of his particular objects of study as well as his ambitious inquiry as a whole. In method as well as conclusions The Iconoclastic Imagination provides a dynamic interplay of rhetorical history, theory, and criticism that together provide an inspiring example of what rhetorical studies—and rhetorical education—fully realized can see, make, and do.1In Part 2, for instance, what O’Gorman describes as “the heart of the book,” he “attend[s] not only to the explicit rhetoric of the texts … but also to subjectivities of spectatorship and the aesthetic logics of the technologies of representation in and against which they are situated” (xv). An example of the kind of profound insight such a method can provide comes two pages into O’Gorman’s conclusion: In the context of Hayek’s and Friedman’s argument that nation-states police economic systems, O’Gorman observes, The state appears as an instrument of necessity, rather than freedom. As such, we have a remarkable reversal of the ancient Greek distinction that Arendt discusses between the polis and the oikos. In the neoliberal version, politics is the space of necessity, and economics is the space of freedom. (199)To highlight the power of O’Gorman’s ideas and methods, I herein juxtapose his superlative study with another recent and worthwhile book that sets out to explicate our contemporary dis-ease.A metaphor O’Gorman uses at the end of chapter 1 pushed from likelihood to necessity my juxtaposition of The Iconoclastic Imagination with the proximately published Citizen-Protectors: The Everyday Politics of Guns in an Age of Decline by sociologist Jennifer Carlson. As O’Gorman sums up chapter 1 he observes, “though the age of market triumphalism may or may not be past, I think we remain today in important respects in the crosshairs of a contradiction with respect to the history of liberal democracy” (43). Crosshairs? And how.In Citizen-Protectors, Carlson states that she is “not … attempting to provide a value judgment on guns themselves” (10); nor does her book “attempt to advocate for specific gun policies” (9). Instead, Citizen-Protectorsexamines a world in which guns are a sensible, morally upstanding solution to the problem of crime, a world in which the NRA is not a hard-line lobby that distorts the political process in Washington, D.C., but rather a community service organization that serves middle America, and a world in which guns are attractive not only to white men but also to racial minorities. (9)Carlson’s training as a sociologist enables her to work from inside the norms and practices of men who use guns “to navigate a sense of social precariousness” (10). She analyzes what she first calls the “turn toward guns” and then “the celebration of guns” in terms of “three registers of decline”: First, “changing economic opportunities that have eroded men’s access to secure, stable employment”; second, “abiding fears and anxieties surrounding crime and police inefficacy, concerns that encourage men to embrace their duties as protectors”; and third, “a response to growing feelings of alienation and social isolation, such that guns come to represent not simply an individual’s right to self-defense but also a civic duty to protect one’s family and community” (10) and to police others—hence the book’s title, Citizen-Protectors.Carlson blames neoliberalism for the “age of decline” referenced in her title, and the loss of confidence in the state that Carlson posits harmonizes with O’Gorman’s account of legitimation crisis. Yet Carlson names an additional cause beyond neoliberalism for United States gun mania: what she calls “Mayberry,” “a fictional small North Carolina town on the long-gone Andy Griffith Show” (11). It is here that Carlson’s account becomes deeply unsatisfactory. In her words, “Rich in cultural imagery, Mayberry expresses a nostalgic longing for a ‘state of mind’ … about a particular version of America”; “Mayberry represents, in the American psyche, an idyllic space of single-family homes, nuclear families, community cohesion, and safety and security” (11). Perhaps sensing the inadequacy of the conceptual work she is asking a television program about a fictive town to do in a work of sociology, Carlson hastens to add that the real-life emergence of Mayberry depended on white flight en masse from American cities to suburbs in the 1950s, ‘60s, and ‘70s and a manufacturing-based economy that offered men a breadwinning wage to support the nuclear, single-family household that it idealized. While white middle-class Americans chased the socioeconomic security of the white picket fence, their mass divestment from urban centers helped to further concentrate and isolate poor people of color, who were left behind in American so-called ‘urban ghettos.’” (11)O’Gorman’s profound and novel connection between legitimation crisis and the aesthetics of representation offers a much more comprehensive account of the historical and cultural factors that prompt celebration of not only gun culture but other cultures of violence in the United States. What sums up the neoliberal imaginary better than the celebrated—and globally marketed—figure of the American sniper?Perhaps my preference for O’Gorman’s transdisciplinary understanding of neoliberalism and its entailments is merely a consequence of my own pluralist standpoint. While I long ago lamented Plato’s having “put the -ic in rhetoric” by adding the suffix -ike to rhetor (“Plato’s Shibboleth Delineations”), I have come to see that Plato’s ambivalence about rhetorike is—I will take it to be—a gift for rhetorical invention and reinvention. O’Gorman confesses that his study—in his words—“ranges widely”; that suits this free-range rhetorician just fine. To appropriate Luce Irigaray, this rhetoric “which-is-not-one” at its plural heart remains paideia, a teaching art. No better gift to a teacher than for a student to reciprocate and—to use a metaphor which as a non-athlete I have not earned any right to use—raise the bar. By synthesizing rhetoric’s interpretive and productive capacities in a work of unimpeachable scholarship that ends by stressing rhetoric as a teaching art, O’Gorman has, indeed, raised the bar for rhetorical studies.In his postscript, O’Gorman makes a case for, in his words, “a multidisciplinary school for the artificial in all its aspects. This would include a substantive revival of the liberal arts” (210). Nowhere more than in undergraduate rhetoric classrooms, even and especially in the required writing and speaking classes—for all students, not just honors students—can such a revival make a material difference in the quality of our polity. Many thanks to Ned for this book, for his example, and for passing to another generation of rhetorical teacher-scholars the powers of rhetoric’s kaleidoscope, through which we can glimpse in motion ideas across time.
May 2017
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Abstract
The essays in this volume were selected from the 2016 Symposium of the American Society for the History of Rhetoric: “Rhetoric In situ” held in Atlanta, Georgia. The archaeological term in situ describes an artifact found in its original resting place. Artifacts not in situ are generally considered to lack context and possess less value to the archaeologist. This theme was, in part, inspired by Richard Leo Enos’s call for “rhetorical archeology,” including the discovery of new texts and recognition of nontraditional artifacts, as well as new approaches with greater attention to context (40). Similarly, Patricia Bizzell and Susan Jarratt have argued that one way to enhance our study of rhetoric’s traditions might be to “examine the rhetorical activity of a particular historical period in depth, with traditional, non-traditional, and new texts providing contexts for each other, and all embedded in much ‘thicker’ historical and cultural contextual descriptions than scholarship has provided heretofore” (23). Such a synchronic approach might demand new or borrowed methods, for example, those of cultural geography, archaeology, or art history. The essays included here reflect concerns about the scope of the rhetorical tradition, methods of rhetorical historiography, the recovery of nontraditional rhetorical artifacts, and ways of addressing rhetorical context, all of which lie within the expansive bounds of rhetoric in situ.The essays in the issue are organized somewhat thematically, grouped around Dave Tell and Diane Favro’s keynote addresses. Perhaps unsurprisingly, all of the essays are deeply rooted in place—the Mississippi Delta (Tell), Atlanta (Adamczyk), northern Georgia (Eatman), Jordan and Syria (Hayes), Rome (Favro), Athens (Kennerly), and Ancient Cairo, Oxyrhynchus, and Nag Hammadi (Geraths). The attention to methods used by the authors in this collection stand out. The first two essays by Tell and Adamczyk offer the kind of “thick” contextual work referenced by Bizzell and Jarratt but offer a diachronic approach to examine how memory and place change over time in relation and response to complex historic, social, and economic factors. The next two essays (by Eatman and Hayes) use a “participatory approach to rhetorical criticism … to analyze embodied and emplaced rhetoric” referred to as “in situ rhetorical fieldwork” (Middleton et al., 1). Favro’s approach bridges the essays that use participatory methodology and the classically focused essays that follow through the use of experiential technology. This technology allows the contemporary scholar to experience ancient places. The last two essays (by Kennerly and Geraths) turn to place as a lens to investigate (the reception of) canonical figures/texts informed and reformed by archaeological discoveries.Dave Tell’s keynote “Remembering Emmett Till: Reflections on Geography, Race, and Memory” opens the symposium issue by articulating the importance of the “politics of being on site” and the interrelationships of money, topography, affective power, and race in remembering Till. While Tell argues that “memory is established by place,” he concludes that the inverse is true as well: “the sites of [Till’s] murder have been transformed by its commemoration.” Similarly, Christopher Lee Adamczyk, in “Confederate Memory in Post-Confederate Atlanta—a Prolegomena,” argues for considering the changing physical and social contexts of memory sites over time. In this case, Adamczyk examines how monuments in Oakland Cemetery (an obelisk and the Lion of Atlanta) representing the “lost cause” narrative were located outside (spatially and ideologically) Atlanta, which was considered a progressive model of the “New South”; however, in the early 20th century a complex set of circumstances including the expansion of the industrialized city into the area once used as Civil War battlefields ultimately changed the relationship between the city and the “lost cause” narrative.Also focused on the geographic South, Megan Eatman’s essay, “Loss and Lived Memory at the Moore’s Ford Lynching Reenactment,” uses rhetorical fieldwork—participant observation at lynching reenactments—to access embodied memory. She marks this approach as in tension with the archive, which tends to present lynching photography from the perspective of white supremacists who took the photos and inadequately accounts for loss. Here Eatman advocates for participatory methods as an opportunity to access the “repeated embodied transfer of cultural memory” and to decenter racist narratives of lynching. Though focused on a very different moment in time and place—2014 Jordan—Heather Ashley Hayes’s “Doing Rhetorical Studies In Situ: The Nomad Citizen in Jordan” is closely related to the previous essay, particularly in its critique of power, though the emphasis shifts from a focus on emplaced rhetoric to a focus on embodied rhetorics about place. Hayes argues explicitly for participator rhetorical fieldwork not just for the sake of documenting “the moment of rhetorical invention,” but as a means for the rhetorical critic to “co-create imagined rhetorical possibility,” “destabilize colonial power,” and “to suggest that a literal transportation of the rhetorician into a space where discourse is being produced can, and should, be considered one way the arc of materialist rhetoric can intersect with struggles for decolonizing our field.”The final set of essays in this volume shifts to the classical period where the in situ methodologies discussed in the first set of essays becomes more challenging, if not impossible, given that access to place is limited. The classical essays begin with another keynote address from the symposium by Diane Favro, architectural historian and the founder and director of UCLA’s Experiential Technology Lab. In “Reading Augustan Rome: Materiality as Rhetoric In Situ,” she takes a research question: Did the changes to the city of Rome by the emperor Augustus effect the way an average viewer experienced the city? Using digital humanities technology, Favro is able show how a contemporary researcher can still experience the ancient landscape to answer such questions. Kennerly, while also focused on the classical period, departs from the participatory and experiential, instead using situatedness as a lens to examine Socrates. She argues that simultaneously we know more of the “hyperlocalized” Socrates through archeology and the decontextualizes Socrates through his reception. Socrates was, Kennerly argues, an outsider in Athens and as such is often a resource for others in liminal spaces—here Martin Luther King Jr. and James Baldwin. Cory Geraths “Early Christian Rhetoric(s) In Situ” closes the volume by answering Enos’s call for a rhetorical archeology—both recounting the discovery of gnostic texts in the 19th and 20th centuries and suggesting the implications of those texts for the field, including a better understanding of women’s participation in early Christian rhetoric.The scholarship from the 2016 symposium envisions the future of the history of rhetoric as richly embodied and emplaced, intertextual, dynamic in methodology, and importantly, engaged with discourses of power in an effort to recover diverse voices, memories, and experiences.
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Abstract
Kant’s Philosophy of Communication provides a valuable and thought-provoking reassessment of Kant’s place in the rhetorical tradition. Complementing recent work by Scott Stroud, Pat Gehrke, and others who have essayed an expanded role for rhetoric in Kant’s critical works, Ercolini focuses on texts at the edges of the Kantian canon to produce an account of an “‘other’ Kant” (7) who provides a counter-narrative to caricatures of enlightenment thought as being dismissive of rhetoric (220). Ercolini frames Kant’s enlightenment as a practice: a process of embodied, collective knowledge production and critique with a robust role for rhetoric, communication, and social exchange (220). In addition to contributing to rhetorical studies of Kant, this account of Kant as an explorer of the social, embodied, and affective dimensions of thought takes a place beside the work of twentieth- and twenty-first-century philosophers, from Gilles Deleuze and Michel Foucault to Jean-François Lyotard and Jürgen Habermas, who have explored Kant’s continued relevance for contemporary philosophical and political concerns.The first two chapters of Ercolini’s book address Kant’s relationship to rhetoric in conversation with existing rhetorical scholarship on Kant. Ercolini sums up rhetorical engagement with Kant’s most direct discussions of rhetoric, arguing that, while Kant disparages a narrow vision of oratorical practice, his work accords a wide role to “communication, reasoned public discourse, deliberation, critique and other elements” (6) of the broad intellectual projects associated with contemporary rhetorical studies. These chapters also push back against the austere image of Kant’s life that modern philosophy has inherited, discussing Kant’s interest in billiards and gambling, the vibrancy of his lectures, and his lively social milieu (7–8), all of which attest to an interest in discussion and public engagement. Ercolini’s observations in these chapters complicate Kant’s attitude toward rhetoric rather than establishing him as its champion, but this approach is an asset: Kant is set on philosophical common ground with rhetoric without underplaying the tensions and complexity found in his thought.In an elegant compositional gesture, the following chapters mirror each major aspect of Kant’s critical philosophy, treating the metaphysical, ethical, and aesthetic facets of the “other” Kant. In Chapter 2, Ercolini examines the tepid response that initially greeted the Critique of Pure Reason, focusing on Kant’s reply to a critical review by Christian Garve that set much of the tone for the Critique’s initial reception. Working through Kant’s exchanges with Garve, as well as the polemic against Garve’s review in the Appendix to the Prolegomena to any Future Metaphysics, Ercolini argues that the failure of other philosophers to effectively popularize the insights of the first Critique prompted Kant to reflect on the need for popular philosophical work. Kant distinguishes “alleged popularity’” (78) that renders philosophical insight in buzzwords and slogans without intellectual rigor from true popularity: writing that places critical philosophy in conversation with public concerns in order to prompt collective debate and advance the task of thought beyond the musings of the lone philosopher (64). In this sense, “the monument of Western intellectual history known as the first Critique actually serves as a propaedeutic to the Prolegomena” (66) and its popular articulation of critical philosophy.In its inversion of the status of Kant’s Critiques relative to his more avowedly popular philosophy, Chapter 2 serves as the fulcrum of the book’s argument, providing a clear rationale for the ethical and aesthetic discussions in the rest of Ercolini’s book. Chapter 3 extends the idea of popularity to develop an “embodied ethics” (91) out of Kant’s anthropological texts and the Groundwork of the Metaphysics of Morals, arguing that even as Kant insists on the purity of the categorical imperative, he cannot escape the impurity of empirical examples and the ethical vertigo they create. Kant’s anthropological texts offer a parallel ethics focused on the “dynamic between discipline and enjoyment” (129) that characterizes sociability and conversation in public, and emphasize the body and its pleasures, offering insights for communication ethics centered on alterity and the care of the self.Chapters 4 and 5 mirror the later critical philosophy’s discussion of aesthetic judgment. Chapter 4 introduces the Critique of Judgment’s key concepts, and frames Kant’s turn to aesthetics as both a primary site of concern about rhetoric and an account that, rather than dismissing rhetoric, “infuses [it] with a capacity and power that certainly deserves attention and respect,” even if it remains a worry for Kant (163). Chapter 5 engages Kant’s writings on tone and style. Ercolini argues that Kant’s explicit reflections on style provide a set of strategies for effective popular scholarship, as well as a guide to ethical rhetoric that emphasizes liveliness, perspicuity, a balance between logical and aesthetic perfection, and a style that is “communicable and intelligible to all who have functioning faculties in common” (174). Chapter 5 concludes with a consideration of tone, Kant’s term for the affective dimension of language. Beyond augmenting the observations about style from earlier in the chapter, the discussion of tone affirms that style and rhetoric for Kant are more than merely ornamental: they affectively dispose the listener in accordance with a given message (190). While more work remains to expand this connection, Ercolini’s discussion of tone sets up the basics of a materialist theory of rhetorical style that merits future expansion.Beyond the contributions it makes to rhetorical studies of Kant, Ercolini’s book is important to scholars of rhetorical history for the way it brings the world of eighteenth-century German philosophy to life. The book places many of Kant’s occasional essays in context as engagements in the public debates of Kant’s time (201), and uses that context to make a powerful case for those essays’ significance as public scholarship. Ercolini also fleshes out Kant’s role in the German enlightenment, particularly with respect to rhetoric’s place in the academic system in which Kant taught (48–57), and deftly treats Kant’s debates with other scholars and his participation in Königsberg’s social circles. These discussions generate the book’s most significant claims about the history of rhetoric—against the thesis that the enlightenment heralded a denigration of rhetoric, Ercolini argues that scholars need only look in the right places to find evidence of a vibrant rhetorical culture of which Kant was a part.Kant’s Philosophy of Communication is an enjoyable read that will provide substantial food for thought to philosophers of communication, historians of rhetoric and philosophy, theorists of public scholarship, and anyone familiar with the basics of Kant’s critical philosophy. The primary place the book could do more (and its biggest opening for future work) is in the implications it outlines for rhetoric’s discussions of contemporary philosophy. Ercolini places her reading in conversation with a number of more contemporary uptakes of Kant’s work (14), and engages at length with Deleuze’s work on Kant (in Chapter 4) and Foucault’s essay on “What is Enlightenment?” (in the introduction and conclusion). These readings work well as written, but the short circuit they make between Kantian enlightenment and the concerns of contemporary materialist and poststructuralist theories of rhetoric remains to be explored. Moreover, some of the traveling companions Ercolini selects for Kant sit uneasily together—Foucault’s and Habermas’s versions of enlightenment would hardly agree, and while that tension is highlighted (212-–13), the implications of the “other” Kant for the relationship between these thinkers are not fully explored. If taken at their full value, Ercolini’s claims about Kant might productively trouble many of rhetoric’s narratives about modernity and its afterlives. Such troubling deserves to be further pursued, in this work or future projects.
May 2016
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Abstract
In the latest Oxford World Classic edition of Burke’s A Philosophical Enquiry into the Origins of our Ideas of the Sublime and Beautiful (2015), a painting of the beautiful adorns the cover. The slope of the neck, the curve of the back, it focuses on the form of the beautiful in performance. Seven years earlier, in 2008, the same book, in the same series, imaged the sublime on its cover. Snow falls on pines, the rocks of mountaintops loom in the background; it is meant to evoke the power of the dynamic sublime. Nathan Crick’s challenging new book, Rhetoric and Power: The Drama of Classical Greece, completes a similar transition in classical scholarship by moving aesthetic theories of historiography from the rupture of the sublime, like the history of Victor Vitanza, to the forms of the beautiful, like those that support the history of John Poulakos. Crick does aesthetic through a series of close readings of archaic and classical Greek literary, philosophic, and traditionally rhetorical texts ranging from works by Homer to Aristotle. In these readings, he looks not to philology but rather constructs a history of how these texts key to contemporary definitions of power, rhetoric, and politics. It is thus a conceptual history that, in the end, seeks to persuade us that “the faith of rhetoric is that through the power of speech we can recognize our interdependence in a contingent world and seek, together, to constitute a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226).As with most modernist conceptions of the beautiful, like those in Schiller, Crick’s is one that founds itself on the essentialism of both the text and the properties of humanity. Rhetoric and Power begins its first chapter with a reading of Homer that demonstrates how an oral culture creates a virtue that is always bound with divinity. The wandering minstrel has power; he alone gets to stand before the people and remind them how heroes act. In chapter two, Crick considers how the rise of a literate culture influences history. He focuses especially on Heraclitus’s we “can’t stop in the same river twice,” which he reads as containing within it, because of the form of the aphorism, the power to “wake up” individuals to the wisdom of a contingent, as distinguished from a divine, world. Tragedy in Aeschylus, because of the nature of hubris, converges the oral virtue of the Homeric world with the aphoristic insistence that reason cannot rest on divinity. It is in this convergence that rhetoric is first manifest “as a medium by which power is challenged, destroyed, created, and transformed” (60). Protagoras, in chapter four, snatches the scales of justice and the right of retribution from the gods and delivers them to humans, for Protagoras’s words were able to “articulate a political framework … that gave rational justification for putting … multiple perspectives into meaningful communication with each other in order to collectively measure the affairs of the polis” (65). Gorgias’s logical structure takes up chapter five, where his demonstration of all possible causes contains within itself the possibility to break and create anew different orders in symbolic chains of meaning. The history of Thucydides shows justice as “a consequence of power relationships” (155, emphasis in the original), which requires us to contemplate the good action of the present as part of the drama of history. In chapter seven, Aristophanes’s Old Comedy essentializes humans as fallible; Crick concludes, “We are comic creatures precisely because we are always striving to be something greater than what we are” (140); in so doing, Aristophanes allows humans to forgive the error of leaders who incorrectly judge the drama of history. Plato’s dialectic performs “tragicomedy” within his Protagoras, in Crick’s chapter eight, which introduced a “new relationship between rhetoric and power” (168), as the form that allows individuals to turn to the masses and question whether their actions truly conform to “the beautiful state” (162). In chapter nine, Crick credits Isocrates and writing with embedding rhetoric through the human world. Aristotle, then, in the last close reading of the book, contains within his canon the “means by which the competing ends of power and of truth are reconciled through the progressive constitution of the good life” (214).Because it is a history that emphasizes the beautiful, Crick’s history predictably excises violence from power and therefore from rhetoric. This pacification of right communication begins in the introduction, where Crick uses Prometheus Bound to justify an Arendtian separation of violence and power. Violence is an instrument for manipulating material toward an end; power is the capacity for humans to act in concert and “witness a beginning” (91). Rhetoric, then, is the “facilitator” and “medium” of this beneficent power. Rhetoric is, on Crick’s reading, “the artistry of power” and can either be a force for social collectivity or the means for division and conflict. Crick supports this claim with a quotation from the “Chorus to Prometheus” in Aeschylus’s Prometheus Bound: “So why lavish all your gifts on humans when you can’t take prudent care of yourself? Once you’ve shucked off these bonds I think you’ll be no less powerful than overweening Zeus” (5). As Prometheus is chained to the Caucuses at this time, Crick notes that the only power the chorus could speak of at this moment is the power of speech. This interpretation ignores the fact that Prometheus would first need to “shuck off” the chains. In his discussion of Gorgias’s Encomium of Helen, Crick rejects readings that see Gorgias as criticizing those who would take Helen by force; on Crick’s reading, Gorgias’s targets are “Homeric poets” and their “barbaric violence” (83). In Aristophanes’s Birds, the violence of Pisthetairos’ consuming the “jailbirds” is not power or rhetoric, but force, as the eating is an instrument to preserve continued rule. In fact, for Crick, the scene demonstrates the impossibility of rhetoric to act as a preservation of rule in an oral culture.Crick’s interpretive devotion to the split between power and violence leads to a rather odd moment in his discussion of Isocrates. Because Nicocles was penned rather than spoken, it can perform the function of “power maintenance”; the oral rule of Pisthetairos could not because it can institute a “social contract.” Unlike under Hobbes’s contract, the ruled receive not a freedom from violence, but rather the identification of their place in the hierarchy of virtue. In contradistinction to democracy, which allows the “best to pass unnoticed,” monarchy raises to higher levels those “whose habits and accomplishments can act as exemplars for the rest of the people” (189) because it allows the hegemon to keep detailed written records of all of the ruled. In this way, the ruler is able to prevent revolutions and arrange the people based on their adherence to codified law. In Evagoras, “the goal remains the establishment of a system of perfect surveillance” (188). This surveillance, though, is not violent, as it is in Hobbes. Instead, it “becomes a means of collective regulation in order to form a stable society in harmony with the hegemonic Logos” (190). This contract, however, is not without the threat of violence. Even Crick notes, “Nicocles would have inherited the proto-police system of which the people would have been all too familiar, making [Isocrates’s] suggestion that his thoughts (and eyes) would be present in their deliberations quite literal” (180). How this is not violent is lost on the reader, particularly when Crick quotes again from Nicocles a passage that is a statement of at least symbolic violence, “[d]o not keep silent if you see any who are disloyal to my rule, but expose them; and believe that those who aid in concealing crime deserve the same punishment as those who commit it” (190). Yet, Crick still maintains that there is a split between violence and power here. It is because of this split that Crick is able, in an offhand comment, to dismiss the claim of Victor Vitanza that Isocrates’s system of rhetoric, power, and politics is inherently fascist.Because Isocrates’s system is not violence perpetrated by the state, but instead merely a ranking of citizens from most to least virtuous, the surveillance system of Isocrates can be used by both the ruled and the ruler. We see this again in the conclusion, when Crick, echoing the call from Kalbfleisch’s 2013 article in Advances, claims that historians of rhetoric need to “fully comprehend how the development of print, radio, photography, the telegraph, the press, the telephone, the movie, the computer, and the revolution in communication technologies” (224) changes how the “universal” forms of rhetoric manifest. This is requisite for Crick because without it we will not be able to adequately conceptualize the ways new contingent articulations of people acting in concert can articulate themselves closer to the Platonic three: the true, the good, and the beautiful. Trying to look for a rhetoric that is not one of the “universal” is, according to Crick, exchanging history for propaganda. Some might object to this claim, valuable as it is in its appropriate context, given that often in the Arendtian conception of power, “people acting in concert” includes only those whom the state would qualify as people. It was certainly a political reality at the time, as Crick notes in his introduction, that not everyone counted as human and there was nothing they could do to gain more worth in the hierarchy of the state.Despite my reservations, as an aesthetic reading of rhetoric’s history and the role rhetoric played in human emancipation from the divine, Rhetoric and Power is imaginative and original. If I were to adopt it for teaching, I would put this work with Poulakos and Haskins, juxtaposed against Grimaldi, Gross, Schiappa and Graff. Certainly the work contributes well to the ongoing debate in the field about the nature of history, historiography, and the tradition.
January 2016
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Abstract
ABSTRACT British rhetorical theorists demonstrate a persistent interest in Demosthenes, but their interpretations of his significance reflect different understandings of rhetoric. This article uses reception theory to illuminate how British depictions of Demosthenes at different moments in history reflect writers’ values and rhetorical aims. The focus on Demosthenes as a model of rhetorical prowess becomes particularly important for nineteenth-century British theorists who conceive of rhetoric as an individualistic display of linguistic virtuosity. Viewing Demosthenes through the lens of reception history reveals the inherent instability of a disciplinary history that is not only shaped by important figures, but also constructs those figures in ways that reflect shifting scholarly values.
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Abstract
Over twenty years ago in William Nothstine, Carole Blair, and Gary Copeland’s edited volume, Critical Questions, Thomas W. Benson likened his research to doing “part of society’s homework” (185). The ends of scholarship, he suggested, were to encourage others to reflect critically upon social practices and the institutions that invite them. In Posters for Peace, Benson performs this homework by analyzing posters he collected and saved in May 1970 at the University of California, Berkeley. These posters protested President Richard Nixon’s decision to bomb Cambodia, despite earlier assurances that he would deescalate U.S. military action in Vietnam. Benson situates these artifacts in a longer rhetorical tradition of poster use and compares them with another instance of ephemeral war protest: the graffiti he observed in Rome during a 2004 protest of the Iraq War. Throughout his analysis, Benson also weaves an account of disciplinary shifts during the early 1970s, which made analyses of visual rhetoric possible in the first place. Thus, Benson offers both a rhetorical history and history of rhetoric in Posters for Peace.As the author of a rhetorical history, Benson begins by describing the context in which these posters were produced. He identifies a few antecedents that may have influenced the use of posters at Berkeley. Most immediately, the Berkeley artists were likely inspired by the 1968 Paris protestors’ posters, as well as the psychedelic posters circulating in the San Francisco Bay Area. Benson also notes the U.S. government’s substantial use of posters during the 1930s and 40s to promote President Franklin Delano Roosevelt’s New Deal programs and national unity during World War II. The extent to which the Berkeley protests were inspired directly by these government posters is unclear, though Benson ably demonstrates a preexisting tradition of political poster use in the U.S. Significantly, his inclusion of a White House photograph of Nixon delivering his Cambodia address underscores the political importance of posters during the 1970s. In this photograph, the president points to a map of Cambodia while justifying military action. In a way, then, the Berkeley protesters countered Nixon’s visual rhetoric with some of their own.Following Benson’s extended essay, Posters for Peace contains full-page color reproductions of the 66 posters he saved. The Berkeley posters are mostly original art on silk-screen, though some are based on photographs or employ photo offset printing. Many of these are visually stunning. One does not get the sense that they were produced for posterity, however. Most of them were printed on the backside of used tractor-feed printer paper or whatever cardstock was handy. They were distributed freely and ended up on fences, dorm room walls, picket signs, and so forth. Some of them were preserved in Benson’s own private collection until 2008, when he donated them to the Penn State University Libraries on the condition that they were “freely available for nonprofit educational uses” (4).Most of the posters in Benson’s collection are antiwar. Some, however, advocate for civil rights in the U.S. Although Benson arranges the color reproductions of these posters in a roughly thematic fashion, he does not adhere strictly to this sequence in his analysis. Instead, he often skips around, thereby knitting them together as a cohesive unit. For instance, on pages 41–42 he references plates 2, 6, 7, 8, 30, 33, 13, and 27—in that order. His analysis identifies inventional similarities between them. Moreover, this approach has the additional benefit of tacitly promoting a disruptive reading of the posters by encouraging readers to view them in no fixed order.In his analysis, Benson attempts to recover the meanings that a passersby would have understood in 1970. He finds much to praise in these posters. Although posters are often classified as tools of propaganda, Benson observes that, “many of the Berkeley posters invoke a reflexivity about their own persuasion and call for discussion beyond the poster—asking not merely for belief or action, but for speech, participation, deliberation” (48). To a modern eye, the posters’ emphasis on civic deliberation may be easily taken for granted. At the time, however, prominent politicians such as President Nixon and Vice President Spiro Agnew sought to curtail criticisms of the war in Vietnam by associating the antiwar movement as unpatriotic and unrepresentative of U.S. public opinion. In Nixon’s “Silent Majority” speech, for instance, he described the antiwar protesters as a fervent “vocal minority” and juxtaposed them with a patriotic “silent majority,” who, he claimed, supported his own strategy in Vietnam. The best citizen, Nixon suggested, was a silent one. Benson’s analysis both demonstrates and celebrates the students’ determination to speak out and legitimize their opposition to the war.Similarly to the tumultuous political climate that birthed the Berkeley protest posters, the speech-communication discipline underwent substantial change in the early 1970s. According to Benson, The discipline, while not abandoning its interest in Aristotle’s foundational Rhetoric, was already moving rapidly in other directions, seeking to understand rhetoric from the point of view of the citizen whose judgment was being solicited, recovering marginal voices, asking questions about the ethics of persuasion, investigating the rhetorical action of non-oratorical forms, pressing forward on the close reading of rhetorical texts, and inquiring about empirical matters such as the preparation, circulation, and reception of rhetoric. (54)To demonstrate this shift, Benson identifies Robert P. Newman’s, Hermann Stelzner’s, Karlyn Kohrs Campbell’s, and Forbes I. Hill’s rhetorical analyses of the “Silent Majority” speech. Benson also highlights the Wingspread and Pheasant Run conferences, which met in 1970 to discuss the scope of rhetoric and the appropriate means for studying it. More precisely, these meetings helped legitimize scholarship that examined non-oratorical forms. Benson’s analysis of the Berkeley posters is particularly fitting in that he collected them the same month that he attended Pheasant Run. In so doing, Benson returns readers to a historic intersection of war protests, visual rhetoric, and rhetorical theory.Despite Benson’s presence at Berkeley and Pheasant Run, his analysis abstains from auto-ethnography. Indeed, Benson does not mention until the last two pages of Posters for Peace that he attended Pheasant Run. Glimmers of this project’s personal significance shine throughout, nonetheless. For instance, Benson incorporates nearly thirty photographs he took of visual rhetoric protesting the wars in Vietnam and Iraq. These photographs are helpful for illustrating his argument. Their layout could have been stronger in his section on the Roman graffiti, however. Although Benson concludes his discussion of the graffiti on page 83, photographs from Rome appear on each subsequent page until page 95. One suspects that these photographs of graffiti could have been condensed into one section. Moreover, two photographs of the Roman Pasquino statue (figures 34 and 35) appear redundant. These are minor issues, however, in an otherwise well-structured book.Posters for Peace gives readers pause to consider the role of archives in rhetorical scholarship. In recent years, the term archive has expanded within the humanities to encompass not simply institutional collections, such as those found at presidential libraries, but also those created by scholars in the course of their research. What makes Benson’s book exceptional is that he illustrates both senses of the word archive. Insofar as these posters and photographs are freely available in the Thomas W. Benson Political Protest Collection at the Penn State University Libraries, other scholars may make recourse to these historically significant artifacts. Additionally, Posters for Peace may serve as a model for scholars who are interested in preserving the ephemeral texts they study.Several years ago, in Lester Olson, Cara Finnegan, and Diane Hope’s edited collection on visual rhetoric, Visual Rhetoric Communication and American Culture, Benson invited students and scholars alike to note the significance of visual texts—exclaiming, “Look, Rhetoric!” In Posters for Peace, Benson demonstrates first-hand the value of this exhortation—both in his analysis and in creation of an archive of ephemeral visual texts. Scholars interested in visual rhetoric, protest rhetoric, or rhetorical history will profit greatly from reading Benson’s book. It is well written and offers a unique retrospective of the academic and political discussions in the early 1970s. Inasmuch as Benson offers a glimpse into the theoretical changes then afoot in speech communication, I suspect that this volume will be of special importance to young scholars as they navigate disciplinary narratives. In short, Posters for Peace is sure to inspire scholars and inform their own work as they complete part of society’s homework, too.
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Abstract
I am honored to be the fourth editor of Advances in the History of Rhetoric (AHR). I walk in the shadow of distinguished predecessors, and I pledge imitation as the currency of my respect and gratitude. One can never equal the contribution of a founder, but to Rich Enos, who began Advances in 2002 and served for six years, I pledge to continue his expressed and enacted commitment to encouraging, aiding, and then publishing the work of beginning scholars. By his example, Robert Gaines, editor from 2004–2011, teaches me to be a proactive editor—not to depend for the content of the journal exclusively on what comes in through the transom but to create platforms for experienced scholars to address timely questions in colloquies and to invite and publish translations and critical editions as well as thesis-driven essays. Katya Haskins, who served from 2012–2015, made special issues a regular feature of the journal, a practice that I will continue, but even more importantly worked intentionally to expand the scope of Advances to ensure a robust and inclusive understanding of “the tradition” in terms of the periods emphasized, national literatures covered, and the media examined under the sign of rhetoric. I hope to publish any quality work in rhetoric that benefits from being examined through an historical lens. I also welcome the work of graduate students, will initiate a regular invitation to submit proposals on special issues, and will regularly publish book reviews and invited essays that assess the state of the research on particular period or topic.I encourage scholars working on topics related to historical rhetoric to submit their essays to AHR. I promise you a fair and quick review process. If your essay is accepted and published it will be available to patrons of the over 2000 libraries that subscribe to one of the Taylor & Francis packages that includes AHR.
July 2015
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Abstract
I shall begin by speaking of our ancestors … [who] by their courage and their virtues, have handed … on to us a free country.—“Pericles’ Funeral Oration,” Thucydides, History of thePeloponnesian War, 2.36Persuasion involves choice, will; it is directed to a man only insofar as he is free.—Kenneth Burke, Rhetoric of MotivesCome, taste freedom with us.—Pussy Riot, “Death to the Jails, Freedom to the Protests”Freedom is a big, broad word—a capacious concept. It seems open and welcoming, frank and approachable. Such a natural pairing: rhetoric and freedom. There is an invitational gesture of sorts in each of the three passages that begin this piece: the speakers/writers offer to give over a polis, a choice, a collective experience to savor.For Pericles the gift of freedom is consolation and justification for the losses of war; for Burke (1950), freedom is the precondition of choice and will, essential to his sense of the human; Pussy Riot, on a more celebratory note, extends an invitation to freedom’s banquet but tacitly acknowledges that that invitation needs to be accepted. The sixty and more rhetoricians who gathered to mull over this pairing of rhetoric and freedom in San Antonio in May 2014 at the biennial symposium of the American Society of the History of Rhetoric brought with them that open spirit—a utopian urge to pursue freedom as a ground, a practice, and a potential outcome of rhetorical action. They also brought their deep rhetorical knowledge of the complexities of this subject: their awareness that this long-standing relationship between rhetoric and freedom is paradoxical, fraught with deception, and at times a spur to violence.The distortions of the term in political/popular discourse since 9/11 suggest that the time is right for a scholarly return to “freedom.” Casting himself as “author” of and “worker” for freedom, George W. Bush (2003) has now branded his own presidency and its legacy as a “Freedom Agenda.” Can freedom be authored, or forced, by one state onto another? Does “working for” freedom through military invasion not constitute the most basic violation of freedom? Although it is unlikely that such questions will be posed within the Bush Institute, a think tank “separately managed” by the Bush Foundation over the objections of trustees at Southern Methodist University adjacent to which it is housed (Traub 2009), we rhetoricians have the space, time, and conditions for contemplating and working through questions that the creation and naming of the Bush Institute raises. What is the relationship between freedom and the state, especially states that purport to be democratic? What are the personal conditions that enable rhetorical acts? Who are rhetorical persons and to what extent can we grasp their “freedom,” or lack thereof? And what will we rhetorical beings, or at least some of us, risk to win the pleasures and rewards of collective freedom?The articles brought together here, expanded versions of talks delivered at the symposium, explore these questions through an impressively diverse range of rhetorical approaches. To get a grasp on rhetoric and freedom, as these scholars demonstrate so compellingly, requires making fine distinctions, paying close, critical attention to stance and voice in historical texts and material culture, especially with regard to the state (Pernot; Lamp); it requires attending to questions about rhetorical personhood in relationship to governance as presented in Early Modern and Enlightenment political philosophy (O’Gorman; Stroud; Allen); and it demands that we direct our analysis beyond the page to the significance of space and body in the performance of protest under conditions of unfreedom (Trasciatti; Haskins). In what follows I introduce the articles offered here by reflecting on the topoi of freedom and rhetoric emerging from them—as a report on what I have learned from them and in hopes of framing and enhancing your reading experience.Freedom enters into rhetorical history and theory early on through a founding statement and performance of Athenian democracy: the funeral oration Thucydides (1954) attributes to Pericles, Athenian general and statesman, delivered early in the course of the war against Sparta, 431 BCE. Honoring the first to fall in the traditional state funeral, Pericles offers an encomium of the polis that celebrates several different kinds of freedom. As soon as he designates Athens as a free country (in the epigraph above), Pericles notes with praise that the fathers added to the city an empire; thus, the freedom of the first democracy was from the beginning contaminated by conquest and slavery. It is appropriate then that our issue begins with studies of the constraints on free speech and expression under empire. Laurent Pernot unveils the intricate processes through which Greek rhetors under the Roman empire were able to weave critical perspectives into their orations: a practice of using “figured discourse.” Kathleen S. Lamp approaches the question of freedom and captivity from the Roman side, reading state art in the Roman empire—representations of captives and conquest in sculpture, painting, and architecture—not merely to comment on the images but to ask: What happens when Roman citizens view this art? As citizenship becomes more and more available to subjects across many categories of difference, does the experience of viewing produce anything like freedom? Or does it rather foster imperial relations?The word for “free” in the passage from Pericles previously quoted is the superlative form of autarkês, meaning self-supporting or independent, as a sovereign. The same roots serve to designate imperial sovereignty (autokratoria) and the emperor (autokratês). It therefore is not surprising and is symptomatic of the state of rhetoric studies at present that the Athenian democracy praised by Pericles is, for the some of the authors in this special issue (e.g., O’Gorman; Allen; Trasciatti), a point of reference, sometimes an inspiration for the historical figures they study, but not a sanctified origin. And it is also fitting that this special issue closes as it opens, with essays that focus on the ways repressive states—the United States during World War I (Trasciatti) and Russia in the contemporary era (Haskins)—limit and punish free expression especially through the control of space and bodies. In each case, the analysis draws out the power of collective action and the rhetorical impact of bodies “prepared for freedom” (Trasciatti).As the ancient funeral oration proceeds, Pericles declares that “in my opinion each single one of our citizens, in all the manifold aspects of life, is able to show himself the rightful lord and owner of his own person” (Thucydides 1954, 2.41). Here it seems (eidê) that each man appears to be self-sufficient with reference to his body (to sôma). The general, like so many leaders since, must obscure the cruel paradox of destroying persons in the service of the freedom of the state. The “seeming” to be free and the reference to the body intrude as an unconscious into Pericles’s glorification of the solider who is “owner of his own person.”Burke’s (1950) sense of the person (in the second epigraph) is like and unlike that presented in the ancient Greek oration. Couching his project within the extreme limits of war, killing, and enslavement to dictatorship, Burke acknowledges the ultimate boundaries of freedom as life or survival—“good to remember, in these days of dictatorship” (50). The self imagined here might be that self-sufficient or sovereign: the solitary and defended self who can arm himself or herself against persuasion as aggression. And yet as Burke begins the section on “traditional principles of rhetoric,” he introduces the notion of persuasion “to attitude,” “attitude being an incipient act, a leaning or inclination” (50), qualities of a different sort of rhetorical actor. Several articles offered here in a similar fashion explore and expand the concept of rhetorical freedom as a practice, an activity, and a capacity of the person. Ned O’Gorman, for example, reads Milton against Hobbes to find in the former the concept of rhetorical freedom as a quality rather than a state. Scott R. Stroud discovers in Kant a rhetoric wherein autonomy is enacted across multiple agents toward an educative end. And Ira J. Allen presents rhetorical personhood as the characteristic of citizens who are capable of crafting collectively new forms of democratic governance.In all the articles we gain a sense of freedom as an incomplete process, a struggle requiring risk and effort but one with rewards worth savoring (as in the third epigraph). Freedom is an enticement: something sweet to taste and something to be shared. In praising Athens, Pericles remarks not only on the polis and its warriors but on daily life: “just as our political life is free and open, so is our day-to-day life in our relations with each other” (2.37). Here the word for “freedom” is eleutherôs, coming from a verb that means to loose or let go. This freedom is available to all and reminds us of the creativity and open expression that draws rhetorical thinkers of all eras to the ancient polis despite its limits. We might find a modern parallel in Burke’s (1950) ideas about the sublime: “by the paradox of substance, one can imaginatively identify oneself with the mountain’s massive assertiveness while at the same time thinking of one’s own comparative futility. The identification thus gives a sense of freedom, since it transcends our limitations (though the effect is made possible only by our awareness of these limitations)” (325). The courageous activists presented in Mary Anne Trasciatti’s work on antiwar protestors who defied the Espionage Act during World War I and in Ekaterina V. Haskins’s study of Pussy Riot’s daring performances aimed at Putin’s authoritarian regime and the Church patriarchy supporting it give us a sense of the dangerous lengths to which rhetors will go, in the face of limitations and futility, to seek a common freedom.Through this fine work, we readers are offered more than a taste but rather strong draughts of rhetorical scholarship on freedom. I invite you to imbibe, to slake a thirst, but at the same time to whet your appetite for evermore rhetoric and freedom.
April 2015
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“A Tale of Two Václavs”: Rhetorical History and the Concept of “Return” in Post-Communist Czech Leadership ↗
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ABSTRACT This article examines the ways by which former Czech president Václav Havel and former Czech Prime Minister Václav Klaus approached their rhetorical roles in the postcommunist climate of a splintering Czechoslovakia. The main argument revolves around how Klaus and Havel divergently employed national memory to make historical arguments about the Czech past and how these symbols could be marshaled to navigate the uncertain waters of postsocialism. Ultimately, Klaus employs a rhetorical strategy of “rupture” with the Czech communist past, while Havel attempts a strategy of “repair.” The tensions between such rhetorical strategies evidence the ways in which Czech intellectuals-turned-public officials vied for the position of chief public historian and national storyteller for the Czech nation.
January 2013
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Anxieties of Legitimacy: The Origins and Influence of the “Classicist Stance” in American Rhetoric Studies ↗
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ABSTRACT This article describes an origin of the “classicist stance,” Nan Johnson's term for the emphasis on the classical past in American rhetoric historiography. It argues that adherence to the classical past arises from an anxiety about conducting research evident in the field in the early twentieth century, an anxiety that develops into fears about institutional legitimacy later in the century. The article closes by urging scholars of rhetoric in the modern era to embrace print modernity as their researh framework, rather than classicism.
January 2012
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ABSTRACT This response characterizes each of the articles in this special issue as instances of “hacking”—which is to say they create new historiographical approaches by getting inside established modes and subjects of rhetorical history, finding and exploiting their incongruities or vulnerabilities.
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Abstract
ABSTRACT This article situates itself within recent calls for rhetorical studies to expand its regional and cultural scope, offering an analysis of rhetorical constitution in republican Ecuador. Identifying the unavoidable ethical problems that arise when rhetoricians travel, the article argues for a flexible, learning-focused approach to rhetorical historiography that neither abandons existing rhetorical concepts nor rests easily in the face of their limitations. In light of the new insights that emerge when Burke's constitutional theories encounter Ecuador's complicated constitutional scene, the article suggests that our understandings of how rhetoric works can be tempered—both bent and strengthened—by displacement.
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Abstract
ABSTRACT This article considers the emergence of methodological patterns, or “sanctioned narratives,” within feminist rhetorical historiography, arguing that with just a few exceptions these patterns have anchored our work to conceptions of the woman-as-rhetor exercising deliberate, strategic agency against her world, rather than within it. While this conception has been enormously productive in redefining what “counts” in the history of rhetoric, it also constrains our attempts to pursue broader methodological projects that take as their subject the interworkings of rhetoric, power, and gender. After describing the ways that existing methodological patterns have become entrenched, this article offers one method for shifting our commitments, a feminist-materialist methodology. Influenced by theories of posthuman agency and by actor-network theory, this method can help feminist rhetoricians pursue broader conceptions of rhetoric that will allow us to intervene more effectively in the rhetorical production and transformation of gender relations and power dynamics.
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Abstract
ABSTRACT Over the past three decades, feminist scholars have collectively produced a coherent and substantial body of research and established feminist rhetoric as a discipline. This article argues for linking feminist rhetoric with comparative rhetoric so as to open up conversations about theories, methodologies, and processes between the two fields. Examining a hybrid feminist discourse through early-twentieth-century Chinese women's texts, the author suggests that we rethink feminist rhetoric and historiography from a cross-cultural perspective and that Chinese women's rhetorical practices—negotiating cultural flux in contact zones—can be used as a model for current feminist scholarship. As the discipline moves toward a new dialogic paradigm, such a cross-cultural frame can help us examine our assumptions, reconsider our priorities, and discover and develop multiple local terms and concepts in reading texts across various historical periods and social, cultural, and geopolitical boundaries.
January 2009
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Abstract
Abstract This essay is an attempt at primary resource recovery to inform an under-studied moment from the Civil Rights Movement—the 1963 Mississippi Freedom Vote. Analysis of these primary texts reveals how the campaign used religious narratives and discourse to create political efficacy and agency among disenfranchised voters in Mississippi. It is this rhetorical transformation that holds the key to understanding how and why over 80,000 blacks who had never before participated in any sustained and organized political campaign chose to do so in the fall of 1963. Exploring these texts and events with a nuanced eye for religious and political discourse reveals how a rhetorical transformation from religious believers to political agents came about, and why it was successful in an overshadowed moment from the Civil Rights Movement.
January 2005
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Abstract
Abstract A case study of Bowdoin College in Brunswick, Maine, can inform nineteenth-century North American rhetorical history by exposing the interplay of rhetorical theory and practice in an educational setting during the antebellum period. Evidence of this interplay emerges in the subject matter of students' quarterly exhibition and commencement orations and of their literary society presentations from 1823 to 1845. When considered as a curricular whole, this evidence suggests a symbiotic relationship between the primarily moralistic and belletristic discourse favored by the college's curriculum and the more broadly civic judicial and deliberative discourse favored by its literary societies.