ABSTRACTThis longitudinal case study about the political rhetoric of Viktor Orbán—prime minister of Hungary between 1998 and 2002, and since 2010, respectively—demonstrates that the first, remarkable personal experiences in public communication may have a major impact (“imprinting”) on the future behavior of political actors. Orbán gave a memorably radical talk on June 16, 1989, urging Hungary’s democratic transition from Communism. The study uses critical discourse analysis and links it to media scholarship on live media events to show that Orbán became hostage of his own rhetoric and speech situation for the two decades that followed his 1989 entry.

ABSTRACT This article investigates the Rivera controversy at Rockefeller Center arguing that the controversy illuminates tensions in democratic culture over the role of the masses and their relation to the “legitimate” public, exhibited in anxieties about phantom publics and barbarian crowds. Beginning with critical discourse surrounding the construction of Rockefeller Center, the mural controversy is resituated within a broader frame in which revanchist anxieties and worry about mass media play a crucial role. Appeals during the construction of the building to the “public” character of the structure took on a life of their own during the apex of the Rivera controversy.