Advances in the History of Rhetoric

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September 2019

  1. The Oxford Handbook of Rhetorical Studies
    Abstract

    Over the course of my career, I have been privileged to review a number of single-volume surveys of the discipline of rhetoric, including Theresa Enos’s Encyclopedia of Rhetoric and Composition in the 1990s and Thomas O. Sloane’s Encyclopedia of Rhetoric in the 2000s. Now, at the close of the 2010s, I am pleased to consider Michael MacDonald’s Oxford Handbook of Rhetorical Studies, which – although not an encyclopedia – offers an encyclopedic perspective on the discipline a decade and a half after Sloane’s volume appeared. Like its predecessors, MacDonald’s volume ably documents the breadth and advance of rhetorical scholarship.Comprising the editor’s introduction and 60 individual essays, the Handbook spans myriad topics through millennia, from the early theorizing and speechmaking of the ancient Mediterranean to the digital media distinguishing the twenty-first century. MacDonald divides the volume into six periods of rhetorical study and practice: Ancient Greek, Ancient Roman, Medieval, Renaissance, Early Modern and Enlightenment, and Modern and Contemporary. As this distribution suggests, the collection privileges a chronological, historically centered approach to the discipline, which MacDonald refers to in his introduction as “the diachronic ‘journey’ ” (2). Nonetheless, he does not offer “a teleological narrative tracing the evolution – or devolution – of a fixed, unitary ‘classical’ rhetorical tradition over the arc of centuries,” nor does he posit rhetoric as a “monolithic cultural institution.” In his words, he wishes to portray “a protean, chameleonic art whose identity, purpose, and significance are contested in every period” (3).To highlight common concerns across historical periods, MacDonald commissioned multiple chapters on similar topics, forming what he refers to as “the synchronic ‘network.’ ” For example, chapters on rhetoric and politics appear in all six sections of the volume, while discussions of rhetoric and law are found in four. He describes the volume’s design as a “double structure”: “a chronological history with thematically interlocking chapters” that enables “the Handbook to be read serially, by historical period, as well as topically, by subject matter.” Touting the breadth of scholarship assembled in the volume, MacDonald notes that the scholarship assembled represents “30 academic disciplines and fields of social practice” (2).Ever the self-aware rhetorician, MacDonald explicitly identifies his intended audience: “readers approaching rhetoric for the first time” (2). More specifically, he describes four varieties of readers: “undergraduate and graduate students,” “university instructors,” “advanced scholars of rhetoric searching for historical context and new points of departure for research projects,” and “scholars in disciplines across the humanities and social sciences looking for points of entry into the field of rhetoric.” He also calls attention to nine features intended “to make the Handbook useful and accessible” (3), including translations of foreign language passages, a glossary of Greek and Latin rhetorical terms, suggestions for further reading, and cross-referencing of chapters. Furthermore, he thoughtfully reviews the history of definitions of his key term, rhetoric, before offering his own: “I shall define rhetoric (nebulously enough) as the art of effective composition and persuasion in speech, writing, and other media” (5).The 60 individual chapters comprising the Handbook are – with few exceptions – consistently well written, engaging, and easily accessible for the audiences MacDonald identifies without being simplistic, pedantic, or stale. This, in itself, is a praiseworthy editorial achievement. The high quality of writing that distinguishes this volume is not surprising, considering the impressive team of scholars MacDonald enlists, whom he describes as “leading rhetoric experts from 12 countries” (2).In addition to lauding the caliber of writing that distinguishes this volume, I call attention to the healthy variety of inventional approaches the Handbook’s contributors employ. Some provide strong, yet traditionally crafted surveys of the topic at hand – such as Heinrich Plett’s treatment of “Rhetoric and Humanism” – while others emphasize the scholarship concerning the topic, often reviewing the major controversies or points of difference within this body of work. Arthur Walzer’s “Origins of British Enlightenment Rhetoric” ably exemplifies the latter category. Several offer exhortations concerning the direction of future scholarship. For example, Cheryl Glenn and Andrea Lunsford in “Rhetoric and Feminism” call enthusiastically for further feminist rhetorical practice and scholarship. “Such feminist interventions into traditional rhetorical principles,” they conclude, “provide opportunities for new ways of being rhetorical, of showing respect, making commitments, sharing power, and distinguishing ourselves as human” (595). Likewise, in his chapter on Renaissance pedagogy, Peter Mack pleads for “many more local studies, which should be more thorough, thoughtful, and detailed than this selective survey” (409). Some contributors reflect on the rhetorical implications of producing rhetorical scholarship, such as Angela Ray, whose “Rhetoric and Feminism in the Nineteenth-Century United States” considers the rhetoric of activism and the highly rhetorical nature of scholarship about it. At least one scholar, John O. Ward, uses his chapter, “The Development of Medieval Rhetoric,” to introduce an important but previously unstudied manual or summa that “enables us to peer into that dark arena and throw a little light upon the rhetoric of the period” (321).Predictably, the most memorable chapters provide reliable introductory material for the nonexpert reader while delivering sophisticated insights for those more knowledgeable of the topic. My favorites include Jeffrey Walker’s account of ancient Greek “Rhetoric and Poetics,” in which he lucidly details the two primary critical positions toward poetry that distinguish ancient Greek culture; Laurent Pernot’s essay covering “Rhetoric and the Greco-Roman Second Sophistic,” which succinctly demonstrates the value of the progymnasmata and elegantly complicates the “decline of rhetoric” narrative fed many of us in graduate seminars in years gone by; and Jacqueline Jones Royster’s “Rhetoric and Race in the United States,” which frames future scholarship in this area and issues a memorable call for innovative research. Less successful chapters feature either highly specific explorations of specialized topics or relatively partisan discussions of winners and losers amongst the scholarship they review.MacDonald’s cross-referencing, which he identifies as one of the special features of the volume, deserves recognition. Clearly, he worked meticulously to demonstrate the links among the many diverse essays he commissioned, and both the novice and the expert will find this feature enlightening. As I sampled the essays featured in the volume, MacDonald’s cross- referencing facilitated a lively conversation among the contributors, both those I know personally and by reputation and those previously unfamiliar to me. This multivocal symposium, which informs the entire volume, is one of its unexpected gifts.As mentioned at the outset, MacDonald favors a historical approach. In fact, 75 percent of the Handbook’s chapters focus on pre-twentieth-century topics. This strong emphasis on rhetoric’s past aligns with his own scholarly inclinations and those of the readership of Advances in the History of Rhetoric. Rhetoric is an ancient art, after all, which treasures its roots, and historically rhetorical scholars have viewed their study through the lens of time. Nonetheless, this historical focus can be seen as a limitation, particularly considering the breadth suggested by the volume’s title and the readers he posits. MacDonald himself reveals his inability to cover all topics, particularly recent scholarship, noting, “Gaps and lacunae abound in every period, especially in the modern and contemporary section, which lacks contributions on postcolonial rhetoric, disability rhetoric, comparative rhetoric, queer rhetoric, and countless other burgeoning other areas of inquiry.” I also note that although the volume’s title suggests a treatment of the subject that expands beyond the rhetoric of the West, the Handbook, in MacDonald’s words, “is limited to the study of rhetoric in Europe and North America” (4). To be fair, as he states, “no book or series of books could hope to provide a speculum, or panoptic survey, of the realm of rhetoric” (3), but nonetheless I might respectfully suggest a slightly different balance between the historical and the contemporary, the West and other world traditions.Ultimately, of course, it is prudent to focus upon what such a volume delivers, rather than what it omits. MacDonald’s Handbook provides five dozen essays of strikingly good quality that are useful to students and scholars alike. Furthermore, the care with which he has arrayed and contextualized these essays significantly enhances their utility. The value of the Handbook quickly became apparent to me, for even before I began the review, I was already employing its chapters in my teaching and research. This, to me, is the best indication of such a volume’s ultimate worth.I began by suggesting that MacDonald’s Handbook demonstrates the recent progress of rhetorical scholarship, and the primary goal of this review has been to build this case. Yet while sampling the Handbook’s chapters, I am reminded of the elusive nature of “the state of the art.” For example, when Malcom Heath states in the “further reading” section of his chapter on “Rhetoric and Pedagogy” that “There is no satisfactory account of Greek rhetorical education in the classical period” (82), Jeffrey Walker’s The Genuine Teachers of This Art immediately comes to mind. Capturing any field of study in a single volume is a worthy goal vexed by page restrictions and the passage of time. Given these inevitable limitations, MacDonald has performed admirably, and I am grateful for his impressive contribution to our field.

    doi:10.1080/15362426.2019.1671706

January 2018

  1. Rhetorical Touch: Disability, Identification, Haptics by Shannon Walters
    Abstract

    Shannon Walters’ Rhetorical Touch stretches the consideration of embodied rhetorics to embrace the sense of touch through both classical rhetoric and contemporary disability studies. Key to Walters’ project is a rereading of Aristotle’s pisteis—logos, pathos, and ethos—through the sense of touch. To examine the productions of a variety of disabled rhetors, she draws upon rhetoricians from Empedocles to Burke, on phenomenologists such as Merleau-Ponty, and on disability-studies scholars such as Cynthia Lewiecki-Wilson and Brenda Brueggemann. This broad, disciplinary-crossing quality of her scholarship makes sense because she situates touch as “a sense that transcends bodily boundaries; it demands an approach that also transcends boundaries” (8). Though her project is solidly within the realm of disability studies, it can and should affect how we do scholarship in rhetoric.Through an understanding of Empedocles’ sense of logos, Walters argues that touch is the broadest means of persuasion, and, furthermore, that it is the sense that ties all humans together, those who are disabled as well as those who are temporarily able-bodied. In so doing, Walters calls for a radical repositioning of all rhetorical appeals as fundamentally rooted in the sense of touch. This is the most radical and fascinating claim of the book, and it holds up for both individual rhetors as well as amorphous rhetors who are harder to identify. Walters not only uses this understanding of rhetoric to guide examination of Helen Keller, Temple Grandin, and Nancy Mairs, but also in her examination of the birth of the Disability Rights Movement in the 1950s and 1960s through the 1977 demonstrations for the enforcement of Section 504 of the Rehabilitation Act of 1973. At times, her broad historical and theoretical approach weaves together unevenly, but the overarching argument’s contribution to reimagining pisteis is solid and perhaps even groundbreaking.The first chapter examines the tactile experience of Helen Keller’s rhetorical productions through a careful consideration of her texts, the context in which they were produced, and the theoretical implications of her practice. A facet of this chapter that I found particularly relevant and insightful was Walter’s examination of the doubt of authenticity and individual authorship that accompanied all of Keller’s writings. Walters reads the accusations of plagiarism against Keller as stemming directly from Keller’s relationship to communication as tactile and inherently collaborative. Though Keller is an exceptional example of these facets of rhetorical production, we all draw on sources we have absorbed unknowingly, on collaboration with present and distant others, and on a tactile experience. Walters argues we thus must reshape rhetoric to account for this dynamic. To do so, she literally redraws the traditional rhetorical triangle into a doubled triangle, forming either a diamond with an entire side “touching,” representing both traditional ethos and her reinterpretation through mêtis, or an angular and precarious hourglass, intersecting at the point of two interpretations of logos—Aristotle’s and Empedocles’.Chapter two examines the demonstrations by disability activists demanding enforcement of Section 504, simultaneously continuing Walters’ theoretical underpinnings, which rest on an understanding of rhetorical identification largely dependent on Burke, but shaped through theories of touch by Merleau-Ponty, Nancy, and Deleuze. Walters identifies a key problem with rhetorical models of identification: they “do not accommodate the identities of people with disabilities or identifications made possible by the lived experience of disability” (62). Walters’ retheorization seeks to accommodate identification: “Specifically, identification via sensation and touch possesses the potential to reform and reshape the process of identification” (64). Walters suggests Deleuze’s concept of the “fold” as a model of Burkean identification that includes division. Though I find this chapter fascinating and ambitious, I’m left wondering why we must accommodate identification at all. This seems a retrofitting strategy and potentially less radical than an outright dismissal, or even a redefinition, as Walters does so well in her reimagining of pisteis.In the next three chapters, Walters molds the rhetorical triangle into something radically different from what our first-year composition textbooks taught us in order to be inclusive of touch and thus of disabled rhetors. Instead of Aristotle’s autonomous, rational logos, in chapter three, Walters puts forward Empedocles’ felt sense of logos, which is touch-based and enables a facilitated model of rhetoric. She finds this extralinguistic approach to logos more appropriate for rhetors with psychological disabilities and suggests that, “Empedocles’ sense of logos, felt in the heart as much as exhibited by one’s cognition, is physical, psychological, and embodied” (98). Walters then applies this reading of felt logos to online support forums for schizophrenia and depression, in which participants explicitly discuss touch and the lack of it in their lives. This reading is innovative, though perhaps limited in this online form.In the following chapter, Walters pushes her readers to reexamine how we presume an ethos that is neurotypical. She suggests, “Simply put, autistic people are seen as ethos-less when viewed through a narrowly medical or pathological lens” (113). This pathological lens casts autists as unable to identify and connect with others and therefore unable to construct ethos. In this chapter, Walters is doing her most expansive work to develop lines of thought already established in considerations of disability and of bodily knowing within our discipline, such as those developed by Debra Hawhee and Jay Dolmage, who both look to mêtis as an alternative knowledge production within rhetoric that is also based in bodily adaptation. Walters builds directly on this scholarship in order to suggest an approach to ethos that is neuro-diverse: “I redefine mêtis as a tactile relationship of embodied cognition between people and their environments that supports a method of character formation not based on traditional notions of ability and neurotypicality” (118). In this chapter, Walters makes a significant contribution to disability rhetoric as a field by showing how mêtis can accommodate those who use facilitated communication as well as those who are neuro-divergent and may use touch in nontypical ways to build trust and character.In the next chapter, Walters articulates how facility with kairos can make new forms of pathos possible: “I redefine kairos though special attention to the sense of touch, showing how kairos operates tactilely to create new emotional and physical connections among bodies in close proximity and contact” (145). Walters uses the term “redefine” in this chapter and the last in ways that may lead a reader to think she has no regard for rhetorical history. Quite to the contrary, Walters is changing perspective and illuminating a connection to touch that has always been related to the terms she is deploying. For instance, Walters notes that in the first uses of the term kairos, in Homer and Hesiod, the term is “nearly synonymous with ‘disability,’ indicating places of bodily vulnerability and impairment that are penetrable tactilely” (153). Here, Walters traces an etymology that classically may have worked to further disadvantage those who are impaired, but that in current rhetorical scholarship can call attention to the tactile and kairotic ways of employing pathos, which disabled rhetors, such as Nancy Mairs, Harriet McBryde Johnson, and John Hockenberry, have opened as rhetorical possibilities.Her final two chapters work to conclude her reexamination of rhetoric through the sense of touch. Chapter six explores the possibilities of teaching with haptic technologies. Far from an afterthought, this chapter remains deeply theoretical, engaged in historiography, and pulls together her shape-shifting pisteis within the classroom. Walters leads the reader as she leads her students through a critical investigation of haptic technologies, showing the ableist assumptions embedded within them. Not only is this investigation pertinent to disability studies, but it also models the kind of deep critical analysis we should all be guiding our students toward. Walters’ conclusion reminds us that we are all embedded in haptic technologies and the future of communication technology will only embed us further. As we critically engage technology, we need a lens through which to understand touch, which Walters has provided.Rhetorical Touch is an important contribution to the historiography of rhetoric, to rhetorical theory, to disability studies, and to composition rhetoric. I look forward to seeing how other scholars take up this reshaping of the traditional rhetorical triangle. The only disappointment I can manage to find in the book is the continued adherence to identification. However, Walters provides analytical insight and new perspectives on the tradition that are radical and inclusive of diverse bodies and minds. That is what this book offers to the world of rhetoric.

    doi:10.1080/15362426.2018.1419747

September 2017

  1. Passing Rhetoric’s Kaleidoscope
    Abstract

    In The Iconoclastic Imagination, Ned O’Gorman sets three architectonic topoi in motion, charting them across a “range of political, aesthetic, and theological histories” (xiv). O’Gorman gives image, catastrophe, and economy greater presence in different sections of the book, enabling microscopic and macroscopic views of his particular objects of study as well as his ambitious inquiry as a whole. In method as well as conclusions The Iconoclastic Imagination provides a dynamic interplay of rhetorical history, theory, and criticism that together provide an inspiring example of what rhetorical studies—and rhetorical education—fully realized can see, make, and do.1In Part 2, for instance, what O’Gorman describes as “the heart of the book,” he “attend[s] not only to the explicit rhetoric of the texts … but also to subjectivities of spectatorship and the aesthetic logics of the technologies of representation in and against which they are situated” (xv). An example of the kind of profound insight such a method can provide comes two pages into O’Gorman’s conclusion: In the context of Hayek’s and Friedman’s argument that nation-states police economic systems, O’Gorman observes, The state appears as an instrument of necessity, rather than freedom. As such, we have a remarkable reversal of the ancient Greek distinction that Arendt discusses between the polis and the oikos. In the neoliberal version, politics is the space of necessity, and economics is the space of freedom. (199)To highlight the power of O’Gorman’s ideas and methods, I herein juxtapose his superlative study with another recent and worthwhile book that sets out to explicate our contemporary dis-ease.A metaphor O’Gorman uses at the end of chapter 1 pushed from likelihood to necessity my juxtaposition of The Iconoclastic Imagination with the proximately published Citizen-Protectors: The Everyday Politics of Guns in an Age of Decline by sociologist Jennifer Carlson. As O’Gorman sums up chapter 1 he observes, “though the age of market triumphalism may or may not be past, I think we remain today in important respects in the crosshairs of a contradiction with respect to the history of liberal democracy” (43). Crosshairs? And how.In Citizen-Protectors, Carlson states that she is “not … attempting to provide a value judgment on guns themselves” (10); nor does her book “attempt to advocate for specific gun policies” (9). Instead, Citizen-Protectorsexamines a world in which guns are a sensible, morally upstanding solution to the problem of crime, a world in which the NRA is not a hard-line lobby that distorts the political process in Washington, D.C., but rather a community service organization that serves middle America, and a world in which guns are attractive not only to white men but also to racial minorities. (9)Carlson’s training as a sociologist enables her to work from inside the norms and practices of men who use guns “to navigate a sense of social precariousness” (10). She analyzes what she first calls the “turn toward guns” and then “the celebration of guns” in terms of “three registers of decline”: First, “changing economic opportunities that have eroded men’s access to secure, stable employment”; second, “abiding fears and anxieties surrounding crime and police inefficacy, concerns that encourage men to embrace their duties as protectors”; and third, “a response to growing feelings of alienation and social isolation, such that guns come to represent not simply an individual’s right to self-defense but also a civic duty to protect one’s family and community” (10) and to police others—hence the book’s title, Citizen-Protectors.Carlson blames neoliberalism for the “age of decline” referenced in her title, and the loss of confidence in the state that Carlson posits harmonizes with O’Gorman’s account of legitimation crisis. Yet Carlson names an additional cause beyond neoliberalism for United States gun mania: what she calls “Mayberry,” “a fictional small North Carolina town on the long-gone Andy Griffith Show” (11). It is here that Carlson’s account becomes deeply unsatisfactory. In her words, “Rich in cultural imagery, Mayberry expresses a nostalgic longing for a ‘state of mind’ … about a particular version of America”; “Mayberry represents, in the American psyche, an idyllic space of single-family homes, nuclear families, community cohesion, and safety and security” (11). Perhaps sensing the inadequacy of the conceptual work she is asking a television program about a fictive town to do in a work of sociology, Carlson hastens to add that the real-life emergence of Mayberry depended on white flight en masse from American cities to suburbs in the 1950s, ‘60s, and ‘70s and a manufacturing-based economy that offered men a breadwinning wage to support the nuclear, single-family household that it idealized. While white middle-class Americans chased the socioeconomic security of the white picket fence, their mass divestment from urban centers helped to further concentrate and isolate poor people of color, who were left behind in American so-called ‘urban ghettos.’” (11)O’Gorman’s profound and novel connection between legitimation crisis and the aesthetics of representation offers a much more comprehensive account of the historical and cultural factors that prompt celebration of not only gun culture but other cultures of violence in the United States. What sums up the neoliberal imaginary better than the celebrated—and globally marketed—figure of the American sniper?Perhaps my preference for O’Gorman’s transdisciplinary understanding of neoliberalism and its entailments is merely a consequence of my own pluralist standpoint. While I long ago lamented Plato’s having “put the -ic in rhetoric” by adding the suffix -ike to rhetor (“Plato’s Shibboleth Delineations”), I have come to see that Plato’s ambivalence about rhetorike is—I will take it to be—a gift for rhetorical invention and reinvention. O’Gorman confesses that his study—in his words—“ranges widely”; that suits this free-range rhetorician just fine. To appropriate Luce Irigaray, this rhetoric “which-is-not-one” at its plural heart remains paideia, a teaching art. No better gift to a teacher than for a student to reciprocate and—to use a metaphor which as a non-athlete I have not earned any right to use—raise the bar. By synthesizing rhetoric’s interpretive and productive capacities in a work of unimpeachable scholarship that ends by stressing rhetoric as a teaching art, O’Gorman has, indeed, raised the bar for rhetorical studies.In his postscript, O’Gorman makes a case for, in his words, “a multidisciplinary school for the artificial in all its aspects. This would include a substantive revival of the liberal arts” (210). Nowhere more than in undergraduate rhetoric classrooms, even and especially in the required writing and speaking classes—for all students, not just honors students—can such a revival make a material difference in the quality of our polity. Many thanks to Ned for this book, for his example, and for passing to another generation of rhetorical teacher-scholars the powers of rhetoric’s kaleidoscope, through which we can glimpse in motion ideas across time.

    doi:10.1080/15362426.2017.1385254

May 2016

  1. Good People Declaiming Well: Quintilian and the Ethics of Ethical Flexibility
    Abstract

    ABSTRACT This essay discusses the relationship between Quintilian’s vision of the ideal orator and his emphasis on declamation. I argue that, for Quintilian, declamation was much more than a useful exercise. Rather, it was a method for training orators to experience the world from a variety of perspectives, something Quintilian considered to be both an essential rhetorical skill and an important quality of the “good man speaking well.” I further argue—taking an exercise from my own first-year writing classes as an example—that contemporary adaptations of ancient rhetorical pedagogy often fail to fully engage with the ethical dimensions of exercises such as declamation. I conclude by calling for a greater consideration of the ethical dimension of ancient rhetorical exercises in our contemporary adaptations of them so that we can truly meet Quintilian on his own ground.

    doi:10.1080/15362426.2016.1182403