Advances in the History of Rhetoric

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September 2019

  1. L’Art du Sous-Entendu: Histoire – Théorie – Mode d’emploi
    Abstract

    This book draws in the reader with its scope, its humor, its brio, and its learning. In many ways, it is a collage, as the writer, Laurent Pernot, openly suggests when he says that he is classifying a fleeting domain (82) in this study of the “sous-entendu.” Not until the reader reaches the end of the text do many of the kaleidoscopic elements find even a temporary pattern. The opening chapter is filled primarily with modern and contemporary examples of what is understood from what is “not said” in political, social, literary, mediated, and everyday communication. But chapter two, “La Rhétorique du discours figuré,” turns out not to be simply a history of parallel classical examples, but at the core of the discussion. When the reader arrives at the “Catalogue Additionnel” with which the book ends, we have learned to appreciate the apparently random list of strategies that is listed in the context of this “discours figuré.”In Chapter 2, Pernot lays out the difficulty of placing the sous-entendu in a classical rhetorical system – although he finds many examples of it, and gives a foundation for its classical significance, in the works of Hermogenes and Quintilian. The discours figuré is a problem because rhetorical systems are intended to help clarify persuasion, while much language speaks to us through what is understood rather than explicitly said. For contemporary people studying the history of rhetoric, it is often taken as a given that rhetoric is a fluid and sociohistorically contextualized way of thinking about communication. Pernot reminds us that the discourse figuré was a slippery concept for classical rhetoricians. Its double meanings do not seem to have fit the concepts of either scheme or trope, and this discourse emerged in response to the need to talk about and comprehend how the unstated, or unsaid – yet understood – significance of words, the sous-entendu, was conveyed and received. He calls the discours figuré “un corps rhétorique flotant” (47). What this book does is remind us not so much that rhetoric attempts to make language “adequate” to reality, but that it never can be. Language is a material medium. We have to learn to work with it in our own particular socioverbal ecologies.The chapter titles are themselves a categorization of the sous-entendu, from the discours figuré, to (among others) herméneutiques du soupçon, faux-semblants, un boeuf sur la langue, and le franc-parler. Within each of them, Pernot gives a huge range of examples, each usually generating a strategy of double meaning appropriate to their sociohistorical context: from Verlaine, he derives the chanson gris, from Barthes the texte oeuf, and so on. One of this book’s own sous-entendus runs throughout these categories: it is clear that listeners to and readers of words develop their own strategies for engaging with the sous-entendu. This he explores through concepts of paratext (pacts with writers), context (interpretive communities), and textual criteria (internal elements particular to the audience member) – all of which create conditions for “devining” and “deducing” rather than “explaining,” such that the rhetor and the audience member cooperate over the “sense.” This allows one to distinguish the double meaning working through realization (connivance, or complicity), from that working by preventing realization (manipulation).The author, who is really quite funny and conversationally direct in an inviting and appealing manner, seems to come into his voice in chapters 5 to 8. Chapter 5 is a sustained study of Greek rhetoric/oratory/writing in the first two centuries CE during which the Roman Empire included “Greece.” The question here is: how to sustain Greek identity in the face of Roman power, and the chapter becomes a study of activism that insists on difference and alternatives in Greek culture, rather than change of the Roman. The study of faux-semblants in the work of Dion Chrisostome and Aelius Aristide is a textbook example of positive activism from which many could learn today, and is written by a scholar as familiar with the rhetoric of classical Rome and Greece, as with that of seventeenth, nineteenth, and twenty-first centuries.It is telling that the examples of Dion and Aristide as activists eschew irony, sarcasm, and satire, to develop other strategies. Each expects the particular community for whom they write, to understand the “other” meaning, and yet each is skillful enough to ensure that the dominant community will not be able to “prove” or even notice that “other” meaning is there. Pernot throws in Molière’s comment on satire not working as effective critique because it keeps you on the same grounds as the person/group/institution you are critiquing. Instead, we have a catalog of alternatives, including Aristide’s use of omission: for example, an entire eulogy about the Roman Empire that manages never to use the word “Rome.” What is significant is the way Pernot’s study continually segues from the classical to the modern, here to Valéry on Anatole France. It goes on to perform a political flip, as it moves to Genet’s critique of what is no longer an intentional silencing that speaks loudly, but a sociopolitical silencing that hides, evades, and manipulates – that of postcolonial institutions that erase the cultural reality of the invaded.Pernot also takes on the difficult terrain of France in World War II and the co-existence of the Resistance with the Nazi occupation. He circles around the work of Louis Aragon and the concept of “contrabande” – again with contextually important terms such as “mots croisés” and the field of “un boeuf sur la langue.” The writer’s focus on Aragon encompasses many other writers of the period and shifts into a commentary on censorship and on the “sur entendu” of manipulation in the silencing of peoples in, for example, India under British rule, or China under early Communist rule. The commentary is infused here, as with so many other places in the book, with some life history of the central orators/writers. A reader is drawn into the contextual field of these kinds of sous-entendu through an intimacy with the people being discussed. This particular chapter comes back to World War II through Lenin and then Brecht, listing Brecht’s “five ruses” for double meaning, before returning to France. The sous-entendu is a voluntary, skilled, silencing that speaks volumes to an informed listening audience and engages them in making significance. The “sur-entendu” is an imposed silencing that contains and limits.The study underlines the way the language of dissidence is too often linked to the power it critiques, leaving it weakened in the face of the propaganda that follows on from censorship. The terrain of totalitarian political rhetoric, and the strategies of sous-entendu developed by Klemperer, Orwell, Solzhenitsyn, formulate distinct responses to the actualities of their sociohistorical time and place. Political correctness is introduced as a contemporary device that is both challenging the “sur-entendu” of normative language about, for example, sexuality, and generating a sous-entendu critique. It would perhaps have been interesting to listen to an analysis of the one becoming weighted into the other, but Pernot persists in a conversational style that insists on familiarity, creating contexts for its own sous-entendus. For example, in the book’s chapter on sexual “ellipsis,” the author leads us through a gallery of writers from Molière, Balzac, Stendhal, and Tolstoy, to Dante, Manzoni, and the film “Gone with the Wind.” Here, one of the book’s implications indicates that the readers’ responses to the ellipses in the sexual narratives tells us as much about their own social and sexual mores as those they interpret.Moving on to “plain-speaking” or franc parler, and an assessment of critical responses to the whole project of the sous-entendu, Pernot turns to a fascinating study of how “truth” can be weaponized. The book’s own sous-entendu of today’s “fake news” is set in the classical context of Quintilian’s concerns with the rhetorical figure of “sincerity” and then in the contemporary context of Foucault’s parrhesia. I found this commentary particularly helpful for its presentation of the cynic as “autosuffisant,” and the ethical dimension of the way the sous-entendu casts truth, power and subjectivity into mutability and out of anything “sufficient.” Truth, like the sous-entendu, is embedded in the ethics, contexts, and perspectives of the sociohistorical time.The introduction of Foucault allows Pernot to get to what, for this reader at least, is a highly significant sous-entendu for this book: that Foucault, as many another person today, takes rhetoric as manipulative to distinguish it from parrhesia – almost as if rhetoric is inevitably a “sur-entendu.” Yet rhetoric encompasses both sides of the coin – Dion Chrysostom is an example of the sous-entendu for Pernot, and of parrhesia for Foucault. At this point, the extensive discussion of classical discours figuré falls into place. In many ways this book is a justification of rhetoric as an important field for today, by looking at what the classical world did when treating it as fluid rather than narrowly systematic – speaking truth to power, producing generative activism, engaging people in particular social change.The “Mot à la Fin” re-states that the book is not trying to provide a “guide,” or a global vision for the concept of sous-entendu. This is a collage of different ways that European verbal cultures communicate through what they do not say, and a reminder that this is a long and vibrant tradition. To conclude, Pernot uses the image of a game of billiards. This attempt to talk about what is not-said, or not-yet-said, or not-able-to-be-said, or not-even-culturally-recognized is like a game of billiards in which the writer sends the examples bouncing off the sides of the table, perhaps into pockets for a short time, until another game in another place, at another time. It is thoroughly entertaining, and one of its more humorous sous-entendus is that it invites critical play.

    doi:10.1080/15362426.2019.1671707

January 2019

  1. The Rhetoric of Seeing in Attic Forensic Oratory
    Abstract

    O’Connell’s Rhetoric of Seeing joins a growing list of titles interested in restoring performance and visuality to our understanding of ancient Greek culture and, especially, political and legal culture. This work distinguishes itself through its limited focus on the rhetorical function of seeing and visuality in extant forensic speeches. Each chapter addresses a different kind of seeing, often beginning with an overview of the relevant secondary literature, then considering other ancient genres or fields—Plato and Aristotle, poetry or history, medical or rhetorical treatises, and finally examining two or three important or representative examples from legal speeches. O’Connell divides the work into three “kinds” of seeing.First, he looks at what the audience can literally see. Part 1, “Physical Sight,” considers examples of visual bias concerning the physical appearance of litigants or others. This includes familiar arguments from probability (eikos) based on appearance: one need only look at Antigenes to know that he could not have overpowered Pantainetos (Demosthenes 37, Against Pantainetos); a glance at the pensioner’s disability and we can see that the charge of hubris is ridiculous (Lysias 31, For the Disabled Man). It is surprising here that O’Connell does not do more with the visual aspect of eikos arguments, which are said to have begun with Hermes’ infantile appeal to his own youth in his defense speech against Apollo: “Do I look like a cattle driver to you, a burly fellow?” (Hymn to Hermes 265). This is a central and well-trod aspect of ancient rhetorical theory that seems to call out for inclusion and that could have been given a new layer of interpretation through O’Connell’s visual approach. Counter-probability is rare in legal arguments but equally important in the development of rhetorical theory and with similar implications for visual rhetoric. The strong (or young) man who asserts that he would not have assaulted the weak (or old) man because he would be the first suspected depends in part upon similarly visible features of his person (Antiphon 2.2.3; cf. Aristotle 2.24.10–11).The final chapter of Part 1 takes up issues of movement and gesture, with references to gesture in Plato and Aristotle, a brief review of physiognomy, and then a discussion of Aeschines’ widely studied Against Timarkhos. There is brief mention of the rhetorical cannon of delivery or hupokrisis and the recommendations of Cicero, Quintilian, and Dionysius and more recent work on categories of gesture by Karsouris and Hughes, but O’Connell does not take up the rhetorical canon of delivery (hupokrisis) in depth. His discussion of delivery faces the same problems that most scholars face: there simply is no good way to talk about it as a general category. Either atomize the body to talk about hands, then faces, then movement, or settle for vague gestural and expressive categories and recommendations: modest and appropriate or excessive and inappropriate. Attending to specific cases and speeches is often more successful. O’Connell’s discussion of Aeschines’ speech Against Timarkhos goes further toward demonstrating his overall thesis than do his general comments.Second, we can observe the language of visuality in the speech itself, when the speaker asks the audience to look at something literally and directly as visual evidence, or figuratively or indirectly through terms of demonstration, display, and witnessing. Part 2, “The Language of Demonstration and Visibility,” looks at terms of seeing in the orations: deiknumi (demonstrate or display) and its variants (apodeixis, epideixis, endeixis, etc.), phaneros and phainomai (visible) and their variants (kataphanēs, apophainō, etc.), and martus (witness) and its variants. Chapter3 considers the language of display and witnessing, where speakers seek to prove their case by describing what has been shown and seen by witnesses, or where they demand witnesses to prove what has been asserted. “How else,” says Antiphon in On the Chorus Boy, “can I make true things trustworthy” except through the consistent affirmation of witnesses who were present? (Antiphon 6.29). This section is valuable for bringing into focus the centrality of visibility and sight to notions of truth, a factor that can easily be lost in translations. Thus, the speaker of On the Chorus Boy emphasizes not only that he was appointed a counselor and entered the council-house as such, but that he was seen (horōntes) and was visible (phaneros) doing so. O’Connell does not claim, but he enables one to conclude, that the infamous dichotomy between truth and probability in rhetorical theory typically devolves into these two kinds of seeing: what has been witnessed (and is therefore true) and what the situation “looks like” to the audience (and must be probable).Included here is a section on medical and philosophical interest in the visible as an epistemological link to the invisible. O’Connell quotes Anaxoagoras’ maxim, “Visible things are the face of things which are unclear” (101). This could lead to a discussion of the complex and rhetorically important doctrine of signs as tools of rhetorical argument. Instead, O’Connell moves on in chapter four to discuss how speakers use the language of visibility and demonstration to describe arguments. This, argues O’Connell, places jurors into the position of virtual witnesses themselves of something publicly known, as it was known that some grain dealers had been changing their prices over the course of a day (Lysias 22, Against the Grain Dealers). Or they are witnesses of arguments as demonstrations (epideixō). Speakers contrast what the opponent simply says (legei) with what the speaker will “demonstrate in an evident manner” (110). The language of display is thus used to differentiate mere telling from showing. This reference to visual metaphors for the persuasive effects of argument suggests a larger connection with rhetorical argument generally and the role of vision therein.Third, we can attend to imagination as internal sight, or what O’Connell calls “shared spectatorship,” when speakers “try to make the jurors visualize their version of events and accept it as true” (123). This includes a discussion of techniques of vivid description like enargeia, hyptyposis, or ekphrasis via detailed description. O’Connell looks specifically at described scenes of civic suffering, as when Lycurgus describes the panic after the Athenian defeat at Chaeronea. Shared spectatorship can also occur through the construction of “internal audiences—characters in a narrative who witness what is being described and whose reaction can function as a prompt and model for the jury, as when, in the speech Against Diogeiton (Lysias 32), the speaker recounts Diogeiton’s daughter speaking to the family about her father’s embezzlement and lying (150). Visualization can also be heightened through deictic pointing to the persons in court whose actions or suffering is being described, fusing what is physically seen (demonstratio ad oculo) with what is imagined (deixis ad phantasma): “this man here they seized and tied to the pillar” (Lysias fr. 279, 155). This takes us back to the beginning, which addressed seeing in performance space itself. This last section was for me the most interesting and informative, and it seemed the most widely applicable to forensic, and indeed all genres of oratory. Here too, I saw connections to a basic category of rhetorical discourse: narrative and narrative theory, to notions of realism and verisimilitude, to the conjuring of story worlds and the work of narrative inference.Certainly, anyone interested in visual and spatial rhetorics, bodily rhetoric, performance, and related topics will want to be familiar with O’Connell’s work. I found much to admire in every chapter, and more so as the book advanced to later sections and chapters. At the same time, in each section I found myself thinking about some clear and relevant connections to fundamentals of rhetorical theory—theories of probability and signs, of argument and narrative—that the work brushed up against but did not explore. Of course, O’Connell writes as a classicist, not a rhetorician, and we cannot expect any work to follow up every thread that it pulls on, particularly those outside the author’s bailiwick. So, we might rather say that this work promises to amply repay the attention of scholars of rhetorical history and theory for its insights into the operation of sight and seeing—physical, lexical, and imaginary—in Attic forensic speeches.

    doi:10.1080/15362426.2019.1569423
  2. Rhetorical Silence and Republican Virtue in Early-American Public Discourse: The Case of James Madison’s “Notes on the Federal Convention”
    Abstract

    ABSTRACT This essay examines the role of “rhetorical silence” as a part of the theorizing about character in the early American republic. The case study concerns James Madison’s deliberate and continuous rhetorical silences about the comprehensive notes he took at the Federal Convention in Philadelphia in 1787. I argue that Madison’s rhetorical silences regarding his notes illustrate the shifting discourses of republican and liberal notions of virtue in the early-national period of the American republic.

    doi:10.1080/15362426.2019.1569420

January 2018

  1. Editor’s Note
    Abstract

    The bouleutêrion (the council house or assembly hall) was the meeting place of the council of citizens in ancient Greece under democracy. The architecture of bouleutêria has been less studied than has the architecture of theaters and religious monuments. The standard study remains William McDonald’s The Political Meeting Places of the Greeks (Johns Hopkins University Press), published in 1943. The study by Christopher Lyle Johnstone and Richard J. Graff that follows here builds on McDonald’s work but analyzes bouleutêria from a distinctly rhetorical perspective: in “Situating Deliberative Rhetoric in Ancient Greece: The Bouleutêrion as a Venue for Oratorical Performance,” they study bouleutêria from the perspective of places of oratorical performance. Theirs is the first study of oratorical sites in ancient Greece that includes both computer-generated reconstructions of the sites, enabling scholars to evaluate sightlines, and technical acoustical analysis, permitting judgments of what was likely heard from particular locations in a particular bouleutêrion. The increased interest in the material conditions of oratorical performances among rhetoric scholars and the uniqueness of Johnstone and Graff’s approach led to the decision to devote virtually this entire issue to their study. The responses to Johnstone and Graff by two scholars, Peter O’Connell, Classics, University of Georgia and author of The Rhetoric of Seeing in Attic Forensic Oratory (University of Texas Press, 2017), and James Fredel, English, Ohio State University and author of Rhetorical Action in Ancient Athens: Persuasive Performance from Solon to Demosthenes (Southern Illinois, 2006) complement Johnstone and Graff’s study.

    doi:10.1080/15362426.2018.1419742
  2. Facing the Challenges of Reconstructing Ancient Buildings
    Abstract

    Johnstone and Graff’s contribution to what they term the “archaeology” of Greek rhetoric is original and significant. By describing the visual and acoustic characteristics of bouleutêrion interiors, they help us to imagine the experiences of both speaker and audience in these spaces. Speeches before boulai could have been performative tours de force. Orators could have taken advantage of the settings to enhance their words’ persuasive force, to present themselves in competition as confident, powerful men, and, perhaps, to generate particular aesthetic effects. Johnstone and Graff’s approach reflects the contemporary trend of trying to situate ancient performance texts within the physical locations for which they were composed. Probably the most successful example of this is Bissera Pentcheva’s work on Hagia Sophia. Pentcheva and her colleagues have demonstrated how the acoustic properties of Hagia Sophia, particularly its reverberation time, would have affected the experiences of hearing and performing hymns, psalms, and the sung sermons known as kontakia during the Justinianic liturgy of the sixth century CE. Hagia Sophia lends itself to this kind of research, since the complete building survives, as does a large and varied corpus of texts written about it or for performance within it. Johnstone and Graff’s project faces the opposite situation. None of the dozens of known bouleutêria survives as anything approaching a complete building, and we have limited specific evidence of what went on within them. This essay considers Johnstone and Graff’s analysis in light of these two challenges.All the bouleutêria Johnstone and Graff discuss are in more-or-less ruined condition. Sufficient remains of the foundations of the Old and New Bouleuteria in Athens survive for us to reconstruct the buildings’ dimensions and floor plans, but we have limited evidence about the heights and materials of the walls and roof and the materials of interior surfaces. It is not even clear whether there were wooden benches for the bouleutai to sit on. Other buildings are better preserved. For the bouleutêrion of Miletus, for instance, we know that the seats and walls were of marble and limestone, and we can reconstruct the exterior walls’ height with reasonable accuracy. Even for the best preserved bouleutêria, fundamental architectural details, including the presence of windows and the materials and pitch of the roof, are matters of speculation. The state of the buildings has important consequences for acoustic analysis, as the example of reverberation time will show.Reverberation time is a measure of how long it takes a sound to die away. Some materials, such as cloth, absorb sound and hasten its decay. Other materials, such as brick or solid wood, reflect sound and prolong its reverberation. To calculate the reverberation time of any room, therefore, we need to know the materials and surface area of every surface that sound could encounter within it, including the walls, floor, ceiling, and furniture. We also need to know the volume of the room. This poses a challenge for bouleutêria. The Old Bouleuterion in Athens is a representative example. Since we do not know the height of the Old Bouleuterion, we cannot calculate with certainty its volume or the surface area of its walls and roof. Chips of yellow poros suggest that the walls were of this material, but neither the walls themselves nor traces of any of the interior furniture survive (Thompson 129–132). Accordingly, Johnstone and Graff have to make inferences about the height and the material of interior surfaces in order to calculate reverberation time. They estimate a wall height of 6 m and a roof peak height of 9.3 m. Different heights would change both the volume and surface areas, and so would result in different reverberation times. In Appendix A, Table 1, Johnstone and Graff base their calculations on “absorption coefficients that most closely resemble the building materials used.” As with the height, if we posit different materials, the reverberation times would change. Other measures, including speech intelligibility, also depend on height and materials. The presence or absence of windows can affect acoustic conditions as well. Georgios Karadedos, Vasilios Zafranas, and Panagiotis Karampatzakis, who have calculated the reverberation times of some Greek bouleutêria and ôdeia, although with very different results from Johnstone and Graff, note that open windows in their reconstruction of the Odeion of Aphrodisias would reduce reverberation time by 20 percent. When Johnstone and Graff praise the acoustics of the Old Bouleuterion, therefore, their conclusion is a possibility rather than a certainty. They are referring to their reconstruction of the building rather than the building itself. The same holds for other bouleutêria. For the bouleutêrion at Messene, for instance, Johnstone and Graff’s calculations depend on a reconstructed wall height of 17 m and a roof peak height of 20.3 m. All of Johnstone and Graff’s assumptions are reasonable, but results based on information that we do not know must always be used with caution.Even though Johnstone and Graff’s results may be uncertain in particulars, they point to conclusions that are generally correct. Greek bouleutêria, especially those whose shapes resemble the Old or New Bouleuterion in Athens, were effective performance spaces for both visual and acoustic reasons. The Greeks themselves seem to have appreciated the functionality of the Old and New Bouleuteria, since, of all the monumental civic and religious buildings of fifth- and fourth-century Athens, their architecture was the most consistently imitated. This contrasts with another Athenian building that hosted oratorical performances, the Odeion of Pericles. Modeled after Xerxes’ tent, it did not become the model for later ôdeia (Camp 347), perhaps because its many columns and sloping, peaked roof impeded visibility and resulted in poor acoustics, especially compared to the simple box-like shapes of the Old and New Bouleuteria.Research on bouleutêria faces a second central challenge besides the scanty archaeological remains. While we know these buildings housed councils of various sorts throughout the Greek world from the archaic through late antique periods, we have little idea of how these councils actually conducted their business. This is particularly true of Hellenistic cities, but it is also true of Classical Athens. We know much about the Athenian boulê’s responsibilities and procedures, but we do not know what the bouleutai did in the buildings we call the Old and New Bouleuteria and what they did elsewhere. The boulê met almost every day. Its published agendas always included the location of the meeting (Arist. [Ath. Pol.] 43.3), and that location may have changed often. As Johnstone and Graff note, inscriptions and literary references attest to the Athenian boulê meeting in various places. Similarly, according to Xenophon’s Hellenica 5.2.29, the Theban boulê would meet in a stoa when its usual meeting place on the hill known as the Cadmea was being used for another purpose, and Christopher P. Dickenson (115) infers from two accounts of the same event in Plutarch’s Life of Aratus 40.2–3 and Life of Cleomenes 19.1 that the Corinthian boulê could meet in the Temple of Apollo, even though there was a bouleutêrion in Corinth (Diodorus Siculus 16.65.6).We need to be cautious about references to bouleutêria in ancient sources, since bouleutêrion is both a general and specific term. In Athens, it can refer to the particular buildings that we call the Old and New Bouleuteria, but any other place that any boulê meets is also a bouleutêrion. Hence, there was a bouleutêrion on the Areopagus for the boulê of the Areopagus (Lalonde). Any building where a boulê was meeting could probably be designated a temporary bouleutêrion, just as a stoa could become a dikastêrion while it was being used for trials. Along the same lines, at least some of the buildings designated as bouleutêria would have hosted events besides meetings of the boulê, since, as a general rule, Greek buildings were designed for multiple purposes. As Johnstone and Graff point out, the Old Bouleuterion may have simultaneously housed both the boulê and Athens’ archives. This affects how we think of bouleutêria as venues for oratorical performances. While there can be no question that they did host oratory, we cannot be sure of what else they were used for or how often speeches took place within them, as opposed to alternative meeting places of boulai.By emphasizing oratorical performances in bouleutêria, Johnstone and Graff’s analysis leaves questions about boulê procedure and the buildings’ other purposes unanswered. How often would speakers who were capable of the kind of performances that Johnstone and Graff envision have had the opportunity to speak in bouleutêria? How would the architectural characteristics that made bouleutêria excellent spaces for oratory have affected the other activities that occurred within them, such as subcommittee meetings or debates like the one in Lysias 22, Against the Graindealers, that Johnstone and Graff mention? What was more central to bouleutêria’s roles, their acoustics or the unimpeded sight lines from almost anywhere inside them? In the rest of this essay, I consider Johnstone and Graff’s analysis from the broad perspective of these questions. I will not offer answers, which is probably impossible based on our evidence, but I will show that reconstructions of bouleutêria need to account for other activities just as prominently as for deliberative oratory. Even though Johnstone and Graff do not specifically address other activities, their study points to how bouleutêria would have been more than simply venues for speechmaking. I will focus particularly on Athens, since we know more about the Athenian boulê than the boulai of other cities.Plato’s Gorgias, who surely has Athens in mind, defines rhêtorikê as “the ability to persuade with words dikastai in a dikastêrion, bouleutai in a bouleutêrion, and ekklêsiastai in an ekklêsia, as well as in any other type of political meeting” (452e, my trans.). The Athenian boulê acted as a kind of gatekeeper for the ekklêsia, setting the agenda of topics for each meeting. An item placed on the ekklêsia’s agenda was called a “preliminary resolution,” or probouleuma. Speakers could influence Athenian policy by successfully persuading the bouleutai to pass probouleumata recommending their pet causes. Since the ekklêsia appears to have approved the boulê’s recommendations without changes about half the time (Rhodes 79), a politician who was skilled at manipulating the boulê could wield considerable influence over the policies of Athens. Debates over probouleumata probably attracted the kinds of trained orators that Johnstone and Graff envision taking advantage of the acoustic conditions of the Old and New Bouleuteria. In the Sausage Seller’s description of a chaotic meeting of the boulê in Aristophanes’ Knights, we hear that Paphlagon was “booming with words that struck like thunderbolts” and “hurling mountain crags” at the bouleutai (626–629, my trans.). Although exaggerated for comic effect, this gives us a taste of the kind of oratory that politicians such as Cleon would have practiced before the boulê in the 420s BCE.There were other opportunities for oratorical performance before the boulê besides debates over probouleumata. The boulê had the power to conduct certain types of judicial hearings, most importantly dokimasiai, or “examinations,” of magistrates who were about to take office, as well as of invalids seeking public support. Dokimasiai took the form of trials. The people objecting to the appointment spoke first, and then the prospective officials defended themselves. Of the five surviving speeches that were delivered before the Athenian boulê, four come from dokimasiai (Lys. 16, 24, 26, 31) and one from another type of judicial hearing (Dem. 51). Dokimasiai would have been ideal occasions for what Johnstone and Graff term the “performance of masculine virtue and virtuosity in a competitive culture that prized honor and reputation.” Prospective magistrates and bouleutai had to justify not only their qualifications but also their lifestyles and habits. For instance, in Lysias 16, For Mantitheus, Mantitheus defends his appearance and reputation as an orator and responds to the charge that he served in the cavalry under the Thirty Tyrants.We should not exaggerate the importance of oratory in dokimasiai. Most of the hundreds of hearings the boulê had to conduct each year must have been resolved with rapid approvals or rejections and minimal speechmaking. Furthermore, whenever the boulê acted as a court, we do not know whether it even met in the Old or New Bouleuterion. Pollux 8.86 says that the dokimasiai of archons took place in the Stoa Basileos (Rhodes 36), and the manuscripts of Lysias 31.1 refer to a dikastêrion rather than a bouleutêrion. While the Old and New Bouleuteria in Athens, therefore, seem to have served as venues for oratorical performances during discussions of probouleumata, the boulê seems to have been convened in other places on at least some occasions that may have featured competitive oratory.Even during political debates, prominent politicians could not address the boulê whenever they wished, since only the bouleutai themselves had an absolute right to speak (Rhodes 42–43). As a result, politicians sometimes pursued policy goals through behind-the-scenes maneuvering. Demosthenes (23.9,14), Aeschines (3.125), and the pseudo-Aristotelian Athênainôn Politeia (29.1–3) all describe politicians advancing policies through personal relationships (Rhodes 57). As Josiah Ober has argued, the boulê of the fifth and fourth centuries functioned through a series of interlocking social networks that recognized and relied on individuals’ connections and expertise (142–155). Ober calls this process “knowledge aggregation.” The aggregated knowledge of the boulê and its constituent social networks would have served as a check on the power of rhetoric. When bouleutai voted, their decisions were informed both by the speeches they had heard and by the informed opinions of their expert colleagues. Both the Old and New Bouleuteria, as Johnstone and Graff have reconstructed them, would have facilitated this kind of informed voting. By sitting, or perhaps standing, in what Ober (199–205) calls “inward facing circles,” the bouleutai could have observed each other as they listened to speeches and so reached judgments informed by the reactions of their colleagues. The open space that facilitated oratory would also have encouraged visual communication among listeners and so prevented orators from having too much power.The boulê oversaw many Athenian officials, especially those concerned with finances and the navy. One of the boulê’s most important roles was to supervise monetary transactions. For instance, in the fifth century the boulê observed the presentation of tribute from the allies (Meiggs and Lewis 46), and in the fourth century they watched in the bouleutêrion as the debts of individuals who had paid the money they owed to the state were formally erased from the written record (Arist. [Ath. Pol.] 48.1). Duties such as these required seeing as much as hearing, which again indicates that visibility would have been as important as audibility to the design of Athenian bouleutêria. The open space of the Old and New Bouleuteria probably encouraged small meetings of subcommittees as well as mass viewing, especially if there were movable wooden benches. By the fourth century, the boulê conducted much of its supervisory business through subcommittees (Rhodes 143).The Old and New Bouleuteria in Athens were multipurpose buildings whose design facilitated a range of activities besides oratory. We know much less about the business conducted in bouleutêria outside Athens, but they also seem to have hosted both political oratory and other events, some of which had nothing to do with speaking or governing.Inscriptions and literary references make clear that boulai throughout the Greek-speaking world played an active role in political decisions, sometimes through listening to speeches. Polybius, for instance, describes a debate that took place in 226 or 225 BCE in the koinon, here “shared” or “federal,” bouleutêrion of the Achaean League, which was probably in Aegium, on the Gulf of Corinth. At this meeting, envoys of the Megalopolitans read a letter from the Macedonian king Antigonus Doson and urged the representatives of the league to make an alliance with him, but the general Aratus responded “at length,” urging them to continue acting on their own for the time being. The “crowd applauded” Aratus’ speech and accepted his recommendation (2.50.10–51.1). Polybius also paraphrases a speech of the general Philopoemen given in what was probably the same bouleutêrion in 208 or 207 BCE (11.9.1–9), which criticizes the soldiers of the Achaean League for neglecting their armor and weaponry in favor of fancy dress.By the imperial period, bouleutêria hosted performances besides political oratory, including epideictic oratory and musical concerts. Libanius describes the enthusiastic reception that greeted him when he spoke in the bouleutêrion in his hometown of Antioch in 353 CE (Autobiography 87–89), and Dio of Prusa (19.2–3) describes the performance of a lyre player in the bouleutêrion in Cyzicus sometime between 85 and 95 CE. While Libanius and other epideictic speakers probably benefited from the same architectural conditions that Johnstone and Graff show favored deliberative speakers, a focus on oratory alone does not address whether bouleuêtria would also have been effective performance spaces for singers and instrumentalists. Did the buildings host concerts because their acoustics were good for music as well as speech or simply because they were available?Some bouleutêria accommodated events unrelated to government or to individual performances. To take one example, Josephus tells us that the same building in Tiberias was used both for formal political meetings of the Tiberian boulê, complete with oratory and debates, and as a proseukhê, “prayer-house” or “synagogue” (Life 276–298, Rocca 296–300). Other synagogues of the late Second Temple period seem to have been modeled after Hellenistic bouleutêria such as the ones at Priene and Miletus that Johnstone and Graff discuss (Ma‘oz 41, Rocca 305–310). This suggests that the architectural characteristics that Johnstone and Graff associate primarily with oratory would also have been appropriate for the non-oratorical activities in synagogues, the of the the of the and outside and, especially after public while Johnstone and Graff’s specific results need to be used with their analysis of the performance conditions of bouleutêria how skilled orators could have used these buildings to their in the that a At the same time, Johnstone and Graff’s focus on oratory the of their every speech before a boulê would have been delivered in a bouleutêrion, bouleutai had many responsibilities that did not call for and bouleutêria were used for besides boulê The physical characteristics of bouleutêria in Athens and throughout the Greek-speaking world that Johnstone and Graff would have accommodated a range of besides oratorical including visual small musical performances, and religious based on Johnstone and Graff’s may us how the architecture of bouleutêria would have facilitated or these at the of well late because they were multipurpose buildings to many of civic to and whose an of this essay, and to who my to ancient

    doi:10.1080/15362426.2018.1419745

September 2017

  1. The Rhetorical Education of William Jennings Bryan: Isocrates, Character, and Imitation
    Abstract

    ABSTRACT In the late American nineteenth century, oratory was de rigueur. Institutionally, liberal arts colleges sought to distinguish themselves by teaching moral character. Such an ethotic education was sine qua non for any student of political oratory. This essay argues that such an emphasis on character and oratory, coupled with Illinois College’s rhetorical curriculum and extracurricular events, afforded a kairotic and didactic moment for William Jennings Bryan to learn and practice Isocrates’ brand of rhetorical paideia. Taught primarily through the use of paradigm cases and imitation, Isocrates emphasized the import of a speaker’s ethos over the art itself. Bryan shared this perspective. Drawing from both “Against the Sophists” and “Antidosis,” we conduct a comparative analysis by reading Isocrates’ ethotic-based rhetorical theory alongside of Bryan’s 1881 graduating oration entitled “Character.”

    doi:10.1080/15362426.2017.1371654
  2. Enargeia , Persuasion, and the Vividness Effect in Athenian Forensic Oratory
    Abstract

    ABSTRACT This essay argues that enargeia, the “vivid” quality of language that encourages listeners or readers to develop mental images, was an integral element of rhetorical strategy in the courts of Classical Athens. It relies on ancient evidence and modern comparanda. Ancient rhetorical theorists demonstrate how enargeia would have contributed to a sense of presence and simulated in Athenian jurors an experience similar to that of actual eyewitnesses. Modern lawyers and authors of trial handbooks advise litigators to appeal to their jurors’ imaginations with language that recalls ancient descriptions of enargeia and the related concept phantasia, “imagination.” The results of modern psychology research into the “vividness effect,” especially the distinction between figural and ground vividness, show how enargeia may have increased the likelihood of Athenian jurors accepting an argument. Lysias deploys ground vividness in On the Death of Eratosthenes (1) to draw his jurors’ attention away from the question of entrapment and figural vividness in Against Eratosthenes (12) to focus their attention on the crimes of the Thirty Tyrants. Finally, Aeschines’ description of the Thebans’ sufferings in Against Ctesiphon (3) may have harmed his case by emphasizing a weak point through misplaced figural vividness.

    doi:10.1080/15362426.2017.1384766
  3. Making Visual Rhetoric More Difficult
    Abstract

    In The Iconoclastic Imagination, Ned O’Gorman sets himself to a difficult task. He surveys over a half-century of political thought, political discourse, and political imagery in order to examine and evaluate the relationship between visual and political cultures. It is to O’Gorman’s credit as a thinker and as a writer that he does not sacrifice depth for breadth. Indeed, his book is an exemplary work of rhetorical criticism, for it advances not only our understanding of neoliberalism as a rhetorical production, but also, and perhaps more significantly, it advances our understanding of how to do visual rhetoric.As a rhetorical history, the book offers a unique perspective on neoliberalism. Tracing the ideology’s origins to postwar efforts to reimagine the role of the nation-state, O’Gorman establishes that neoliberalism is best understood in the context of broader efforts to redefine what constitutes the legitimate exercise of state power. This history adds nuance to previous accounts of neoliberalism, particularly in its account of neoliberalism’s attitude toward images, an attitude that O’Gorman astutely identifies as iconoclastic. As manifested in images of national catastrophe—the Kennedy assassination, the Challenger disaster, and the 9-11 attacks, among others—the iconoclastic attitude regards as impossible the existence of any image adequate to representing America’s political processes more generally. For his part, O’Gorman demonstrates the error of this attitude by using these same images to represent a particular political process and to make his case for iconic representation as “the means by which we grasp our political existence” (16). This insight into the relationship between political and visual representation frames a series of case studies in which O’Gorman unpacks the ideological valence of images without reproducing neoliberalism’s hostility to visual representation. When understood in the context of rhetorical studies, this is a significant accomplishment. As with any discipline influenced by the linguistic turn, we too often regard images as vectors of oppression and false consciousness and seek to reveal them as such. Bruno Latour characterizes this attitude as a subtle and pernicious form of iconoclasm that reduces the critical operation to the trick of uncovering the trick; by exposing the manipulator behind the image, big ideology, big media, big whatever or whoever, we undermine the truth value of an image (“Why Has Critique Run Out of Steam? From Matters of Fact to Matters of Concern,” Critical Inquiry, vol. 30, 2004, pp. 239–42). However, the ease of the operation precludes deeper insights into images. Specifically, iconoclastic criticism cannot account for the processes by which we come to view certain representations as legitimate. This shortcoming, in turn, makes it difficult to comprehend the role played by images in various fields of human endeavor including, but not limited to, the political.It will come as no surprise to the reader that Kenneth Burke touched on the limits of the iconoclastic attitude, though he didn’t discuss images, at least not explicitly. Rather, he concerned himself with how to confront human error without undermining the belief in human progress necessary to positive social action. He voiced this concern in Attitudes Toward History, where he enjoined critics to strive for a “maximum of forensic complexity” that strikes a balance between “hagiography and iconoclasm” (226, 107). If we extend this call to the task of visual rhetoric, then our goal, to appropriate a phrase from James Elkins, is to make rhetorical criticism “more difficult” (Visual Studies: A Skeptical Introduction, p. 63). O’Gorman does exactly this in The Iconoclastic Imagination.Take, for example, the chapter titled “Zapruder,” in which O’Gorman traces the circulation of the eponymous film to throw light on a productive paradox of iconic iconoclasm. With each appearance—first in Life magazine, later in a television special, still later in the movie JFK—the Zapruder film occasions new efforts to resolve the tension between our collective dependence on representation and our growing distrust of images. In this account, the Zapruder film is the repeated focus of a grand critical effort to uncover the truth behind the image by dismantling it. And in every instance, we see the critics come to a similar conclusion: the film cannot allay suspicions about the official version of events, and neither can it offer a stable alternative. Instead, the film can, and does, signify the inadequacy of images to the task of representation, which in turn supports neoliberalism’s ongoing rejection of images as adequate to representing economic and political processes. The Zapruder film thus becomes an icon of iconoclasm.Ironically, the processes of signification that make the Zapruder film an icon of iconoclasm also make the Zapruder film available to O’Gorman’s decidedly iconophilic critique. As conceived by Latour, iconophilia, like iconoclasm, reveals the human hands behind the creation of images. However, where iconoclasm reveals the work of human hands to expose the image as a vector of false consciousness, iconophilia does so to gain insight into the image as an epistemological resource. And as elaborated by Finnegan and Kang, Latour’s conception of iconophilia encourages a stance on political imagery that does not look for something behind or beyond the image, but instead focuses on the flow of images to account for their function as inventional resources (“‘Sighting’ the Public: Iconoclasm and Public Sphere Theory, QJS, vol. 90, 2004, pp. 395–396). This is precisely the stance taken by O’Gorman, and in taking it he models what Burke might call a healthy attitude toward images—an attitude that embraces representation as salutary for democratic politics while at the same time acknowledging the ways in which the processes of representation can, and are, used to advance the neoliberal rejection of the same.All that having been said, and as O’Gorman points out in the final pages of his book, this approach has its limits. What happens when neoliberalism’s catastrophes do not yield images? What happens when, as with the 2008 financial collapse, we have no image of failure? Does neoliberalism escape critique? O’Gorman worries that the answer is yes. However, I wonder if this pessimism owes to O’Gorman’s treatment of the icon as the sine qua non of political representation. Perhaps, if we look to a different species of sign, namely the index, we will find cause for optimism.In Charles Sanders Peirce’s theory of signs, the index differs from the icon insofar as it signifies not primarily through resemblance, but instead though a causal connection to its referent (Philosophical Writings, 102–103). This is not to suggest that an index cannot resemble that to which it refers, but that it need not resemble it. For example, a fingerprint is an index, but so too is a weathercock; of these two, only the former resembles its referent. Nevertheless, in both cases the indexical reference is a representation amenable to interpretation and critique.O’Gorman suggests the representational possibilities of the index in his chapter on CNN’s coverage of the 9-11 attacks, in which he argues that CNN’s televisual coverage adopted the “style and logic” of the interface. In his analysis, CNN adopted a mode of representation that owed more to the referential logic of the computer interface than to the older, mimetic logic of photojournalism. This leads O’Gorman to posit the interface as a “new sort of icon,” one that does not represent limited or absent information, but instead organizes an abundance of incoming information into a coherent image of catastrophe (144–145). The interface as icon metaphor does important work, as it allows O’Gorman to uncover relationships between new technologies of representation and the neoliberal aesthetic. Nevertheless, it obscures the extent to which we can regard the interface as an index—a representation that reveals not through its resemblance to an event but through its referential connection to the same.With respect to the 2008 financial collapse, I propose we direct some of our theoretical and critical energies toward exploring the index as mode of representation. For although it might be true that the collapse did not yield an icon of iconoclasm, it did yield an abundance of indexes of catastrophe, signs linked to their objects by a causal connection. These indexes of catastrophe appeared in the form of “For Sale” signs, foreclosure notices, and half-finished housing developments. As critics, we can assemble these materials to create an image of catastrophe that will, in turn, serve as the basis for an iconophilic critique modeled after The Iconoclastic Imagination. It therefore seems to me that we need not worry about a lack of images, though we might need to make visual studies still more difficult. Fortunately, I think we’re up to the task.

    doi:10.1080/15362426.2017.1385247
  4. Rhetorical Accretion and Rhetorical Criticism in William Hazlitt’s Eloquence of the British Senate
    Abstract

    ABSTRACT This paper examines William Hazlitt’s collection, Eloquence of the British Senate (1807), alongside our interest in reception, accretion, and the rhetorical culture of Parliament. I trace Hazlitt’s interpretation of oratory, including his analysis of remediated, printed speech. Hazlitt investigates the circulation and power of oratory in modern print culture, while beginning a multidisciplinary, career-long interest in rhetoric. By mapping how Hazlitt criticizes the status quo while avoiding partisan exposes of corruption, I argue he thinks like a critical rhetorician in ways that enrich our histories of nineteenth-century rhetoric and help us reflect on our own enterprise as historians of rhetoric.

    doi:10.1080/15362426.2017.1384767
  5. Author Response
    Abstract

    The most important thing to say here is thank you: thanks to Heather Hayes, Rosa Eberly, Tim Barney, and Nate Atkinson for so thoroughly and graciously engaging with my work. Thanks to the American Society for the History of Rhetoric, which more than any other disciplinary organization with which I have been associated has been the source of so many of my “ah ha!” moments. And thanks to rhetorical studies in the United States more broadly, which affords me and many others intellectual and critical space to move. The Iconoclastic Imagination, as my commentators note here, ranges widely. In its scope, and not just its methods, it is a product of a paideia in the house of many rooms that is United States rhetorical studies. I am grateful.I must confess that, as I read responses and reviews, I am still learning about The Iconoclastic Imagination. It is a book, as Professor Eberly knows, that was long in developing. While clear in its basic arguments, it is also a book that you have to deliberately work your way through. As a reviewer in American Quarterly recently wrote: O’Gorman stresses at the outset that The Iconoclastic Imagination is not a “history” of neoliberalism in a conventional sense. There is therefore no overarching narrative to his exploration of different moments of catastrophe in the twentieth century. Instead, he offers a series of essays that, together, argue that the neoliberal imaginary “entails a discourse of transcendence that appeals to invisible, unrepresentable orders as the overarching means of organizing and safeguarding [American] society” (xi). It is an intellectual history, but also a history of state policy during the Cold War. It is a history of media, but also of political economy. It dabbles in the minutiae of film analysis, and it meanders from Byzantine iconography and Protestant iconoclasm through Thomas Hobbes’s Leviathan and Immanuel Kant’s theory of the sublime. It dizzies readers so that they might orient themselves in a free-floating neoliberal imaginary. It demands complete attention. If O’Gorman’s narrative approach seems at times bewildering, if it seems to dwell too often in the weeds or the clouds, the book is functioning as intended. (157-158)When I first read these words, I laughed out loud. It was a laugh of uncanny recognition, of surprise that another recognized in this project that I had been living with for so long my own artistic as well as intellectual aims. In fact, I did treat The Iconoclastic Imagination as a work of art, of rhetorical art. Its “bewildering” quality was in fact intentional—an effort at rhetorical iconicity in the way that Michael Leff and Andrew Sachs wrote about it back in 1990 (“Words Most Like Things: Iconicity in the Rhetorical Text,” Western Journal of Speech Communication 54, 1990). But this “intentionality” is probably less a product of my rhetorical intentions than a reflection of my own attempts to come to terms with the bewildering quality of “neoliberalism” as both a critical term and as a political, economic, and cultural formation. The Iconoclastic Imagination is a book of essays precisely because it is an exploration, maybe even an investigation. As a friend of mine who is a Special Agent with the F.B.I. says, bewilderment can be a means of understanding what the hell is going on.Speaking of the F.B.I. and bewilderment, I want to focus the rest of this response on guns, a topic Professor Eberly raised in thinking about The Iconoclastic Imagination. Professor Barney wonders about the role of “the more quotidian rhetorical events of the Cold War play in the perpetuation of a neoliberal imaginary,” noting that The Iconoclastic Imagination does not address the “gaps” between the extraordinary or epochal events it investigates. He is definitely right about the gaps in my book. And if I were to try to fill them in, I would need to take on the quotidian interregnums between the “where-were-you-when?” events I examine. Guns, in fact, are a good place start. Guns are not only pervasive in American culture, they negotiate, on a day-to-day basis, many of the political issues I explore in my book: legitimacy, nationhood, nationalism, national politics, political representation, nature/artifice, and order.Professor Eberly points to the way in which guns circulate in American political culture as a counter-democratic, perhaps even counter-revolutionary, force. Much of The Iconoclastic Imagination is concerned with the sublime, an aesthetic that in the eighteenth-century was a means of rhetorically negotiating revolution and counter-revolution. The sublime, as I suggest in the book, is not just a rhetoric and aesthetic of transcendence, but marks limits and thresholds—that is, it is a rhetoric of limits. In the longer arc of American history, it seems to me that guns have stood as icons of the threshold of political legitimacy. As a revolutionary nation, the United States has long been a nation wherein political legitimacy hangs, like a loose chad, from the ballot. The bullet, in turn, is kept on reserve for a revolutionary function when the sovereign, the state, or the system is deemed illegitimate. Of course, this ballot-and-bullet logic stands at another threshold integral to The Iconoclastic Imagination, that between the American social imaginary and the actual operations of the American state. Guns, as Professor Eberly suggests, form a copia of cultural imaginaries that go well beyond Mayberry, and even the NRA: freedom fighters, survivalists, mafia bosses, kingpins, gangbangers, weekend outdoorsmen, James Bond, cops, and so on. Guns also, especially when amplified into bombs and missiles, have been a primary means of American global power since the middle of the twentieth century. Arms are, in this sense, “icons” of America, images that point beyond themselves without annihilating their own representational integrity. But this means that guns are not really sublime, but mundane.Yet, part of the pacifying quality of neoliberal discourse, and part of its ideological function, is to tell us that what I have just articulated is all wrong: arms aren’t really integral to American power or political culture, but rather part of the nation’s necessary emergency reserve. The essence of America is found instead in its economic productivity, or “freedom.” In this sense, neoliberalism entails an elite discourse positioned against “populist” elements that continue to insist on the primary Hobbesian natural right of self-preservation vis-à-vis guns. Neoliberalism would transform these gun-wielding citizens into participants in the “labor market” as part of a national project in pacification under the conditions of globalization. To which, in a kind of reversal of the ballot-and-bullet logic, these gun-wielding citizens approach the ballot as a kind of emergency reserve by which to protect their natural right to the bullet: and so, we have the NRA, Donald Trump, and now, perhaps, Neil Gorsuch.I think Professor Atkinson is quite right to draw our attention to indexes so as to better orient collective action in bewildering times. Guns, to be sure, are indexes of shifts in American political and economic culture. Gun ownership is rapidly becoming what Hobbes would call a natural right. Guns are, as Professor Atkinson suggests, “signs linked to their objects by causal connection.” My point in The Iconoclastic Imagination was not to cast doubt on the political potential of indexes so much as to argue that within the parameters of the neoliberal imaginary indexicality cannot be taken for granted—that it, like normative versions of rhetoric, depends on certain cultural and political conditions in order to survive, let alone to thrive. So, I would join Professor Atkinson in his call to citizen-critics (a phrase I first learned from Professor Eberly) to “direct our theoretical and critical energies toward exploring the index as mode of representation.” Guns and arms are an important place to look. I would only insist that we recognize just how difficult such looking is under neoliberal conditions. It can be downright bewildering.

    doi:10.1080/15362426.2017.1385258

May 2017

  1. Reading Augustan Rome: Materiality as Rhetoric In Situ
    Abstract

    ABSTRACT The first emperor of Rome, Augustus, exploited architecture to convey his sophisticated propaganda. He famously boasted to have found Rome a city of brick, and left it a city of marble. This claim has been considered an apt metaphor for the establishment of an imperial state, though the quantitative, physical veracity of the boast has never been fully interrogated. A team from UCLA mapped and modeled the marble projects added to Rome in the decades of Augustan power, using rule-based procedural modeling to generate numerous 3D, interactive, geo-temporal simulations of the entire cityscape with each marble intervention placed in situ topographically and chronologically. Broad, pan-urban views of the city’s evolution revealed that Augustan marble projects were neither overwhelming in number nor readily visible. Examination of the urban experience over time and space, however, revealed that marble construction had a constant and pervasive impact. Daily urban residents found their movements blocked by marble transports and their senses bombarded by the noisy, dusty work at construction sites. Thus, it was not the rhetoric conveyed by architecture that justified Augustus’ claim, but the rhetoric of the building act that spoke loudly and persuasively in situ.

    doi:10.1080/15362426.2017.1326325
  2. Kant’s Philosophy of Communication
    Abstract

    Kant’s Philosophy of Communication provides a valuable and thought-provoking reassessment of Kant’s place in the rhetorical tradition. Complementing recent work by Scott Stroud, Pat Gehrke, and others who have essayed an expanded role for rhetoric in Kant’s critical works, Ercolini focuses on texts at the edges of the Kantian canon to produce an account of an “‘other’ Kant” (7) who provides a counter-narrative to caricatures of enlightenment thought as being dismissive of rhetoric (220). Ercolini frames Kant’s enlightenment as a practice: a process of embodied, collective knowledge production and critique with a robust role for rhetoric, communication, and social exchange (220). In addition to contributing to rhetorical studies of Kant, this account of Kant as an explorer of the social, embodied, and affective dimensions of thought takes a place beside the work of twentieth- and twenty-first-century philosophers, from Gilles Deleuze and Michel Foucault to Jean-François Lyotard and Jürgen Habermas, who have explored Kant’s continued relevance for contemporary philosophical and political concerns.The first two chapters of Ercolini’s book address Kant’s relationship to rhetoric in conversation with existing rhetorical scholarship on Kant. Ercolini sums up rhetorical engagement with Kant’s most direct discussions of rhetoric, arguing that, while Kant disparages a narrow vision of oratorical practice, his work accords a wide role to “communication, reasoned public discourse, deliberation, critique and other elements” (6) of the broad intellectual projects associated with contemporary rhetorical studies. These chapters also push back against the austere image of Kant’s life that modern philosophy has inherited, discussing Kant’s interest in billiards and gambling, the vibrancy of his lectures, and his lively social milieu (7–8), all of which attest to an interest in discussion and public engagement. Ercolini’s observations in these chapters complicate Kant’s attitude toward rhetoric rather than establishing him as its champion, but this approach is an asset: Kant is set on philosophical common ground with rhetoric without underplaying the tensions and complexity found in his thought.In an elegant compositional gesture, the following chapters mirror each major aspect of Kant’s critical philosophy, treating the metaphysical, ethical, and aesthetic facets of the “other” Kant. In Chapter 2, Ercolini examines the tepid response that initially greeted the Critique of Pure Reason, focusing on Kant’s reply to a critical review by Christian Garve that set much of the tone for the Critique’s initial reception. Working through Kant’s exchanges with Garve, as well as the polemic against Garve’s review in the Appendix to the Prolegomena to any Future Metaphysics, Ercolini argues that the failure of other philosophers to effectively popularize the insights of the first Critique prompted Kant to reflect on the need for popular philosophical work. Kant distinguishes “alleged popularity’” (78) that renders philosophical insight in buzzwords and slogans without intellectual rigor from true popularity: writing that places critical philosophy in conversation with public concerns in order to prompt collective debate and advance the task of thought beyond the musings of the lone philosopher (64). In this sense, “the monument of Western intellectual history known as the first Critique actually serves as a propaedeutic to the Prolegomena” (66) and its popular articulation of critical philosophy.In its inversion of the status of Kant’s Critiques relative to his more avowedly popular philosophy, Chapter 2 serves as the fulcrum of the book’s argument, providing a clear rationale for the ethical and aesthetic discussions in the rest of Ercolini’s book. Chapter 3 extends the idea of popularity to develop an “embodied ethics” (91) out of Kant’s anthropological texts and the Groundwork of the Metaphysics of Morals, arguing that even as Kant insists on the purity of the categorical imperative, he cannot escape the impurity of empirical examples and the ethical vertigo they create. Kant’s anthropological texts offer a parallel ethics focused on the “dynamic between discipline and enjoyment” (129) that characterizes sociability and conversation in public, and emphasize the body and its pleasures, offering insights for communication ethics centered on alterity and the care of the self.Chapters 4 and 5 mirror the later critical philosophy’s discussion of aesthetic judgment. Chapter 4 introduces the Critique of Judgment’s key concepts, and frames Kant’s turn to aesthetics as both a primary site of concern about rhetoric and an account that, rather than dismissing rhetoric, “infuses [it] with a capacity and power that certainly deserves attention and respect,” even if it remains a worry for Kant (163). Chapter 5 engages Kant’s writings on tone and style. Ercolini argues that Kant’s explicit reflections on style provide a set of strategies for effective popular scholarship, as well as a guide to ethical rhetoric that emphasizes liveliness, perspicuity, a balance between logical and aesthetic perfection, and a style that is “communicable and intelligible to all who have functioning faculties in common” (174). Chapter 5 concludes with a consideration of tone, Kant’s term for the affective dimension of language. Beyond augmenting the observations about style from earlier in the chapter, the discussion of tone affirms that style and rhetoric for Kant are more than merely ornamental: they affectively dispose the listener in accordance with a given message (190). While more work remains to expand this connection, Ercolini’s discussion of tone sets up the basics of a materialist theory of rhetorical style that merits future expansion.Beyond the contributions it makes to rhetorical studies of Kant, Ercolini’s book is important to scholars of rhetorical history for the way it brings the world of eighteenth-century German philosophy to life. The book places many of Kant’s occasional essays in context as engagements in the public debates of Kant’s time (201), and uses that context to make a powerful case for those essays’ significance as public scholarship. Ercolini also fleshes out Kant’s role in the German enlightenment, particularly with respect to rhetoric’s place in the academic system in which Kant taught (48–57), and deftly treats Kant’s debates with other scholars and his participation in Königsberg’s social circles. These discussions generate the book’s most significant claims about the history of rhetoric—against the thesis that the enlightenment heralded a denigration of rhetoric, Ercolini argues that scholars need only look in the right places to find evidence of a vibrant rhetorical culture of which Kant was a part.Kant’s Philosophy of Communication is an enjoyable read that will provide substantial food for thought to philosophers of communication, historians of rhetoric and philosophy, theorists of public scholarship, and anyone familiar with the basics of Kant’s critical philosophy. The primary place the book could do more (and its biggest opening for future work) is in the implications it outlines for rhetoric’s discussions of contemporary philosophy. Ercolini places her reading in conversation with a number of more contemporary uptakes of Kant’s work (14), and engages at length with Deleuze’s work on Kant (in Chapter 4) and Foucault’s essay on “What is Enlightenment?” (in the introduction and conclusion). These readings work well as written, but the short circuit they make between Kantian enlightenment and the concerns of contemporary materialist and poststructuralist theories of rhetoric remains to be explored. Moreover, some of the traveling companions Ercolini selects for Kant sit uneasily together—Foucault’s and Habermas’s versions of enlightenment would hardly agree, and while that tension is highlighted (212-–13), the implications of the “other” Kant for the relationship between these thinkers are not fully explored. If taken at their full value, Ercolini’s claims about Kant might productively trouble many of rhetoric’s narratives about modernity and its afterlives. Such troubling deserves to be further pursued, in this work or future projects.

    doi:10.1080/15362426.2017.1325666

September 2016

  1. The Rhetoric of Plato’s Republic : Democracy and the Philosophical Problem of Persuasion
    Abstract

    In a demanding engagement, James L. Kastely offers an exquisite reading, even revision, of the Republic, and through nuanced attention to form, absences, and tangents he begins to answer a methodological question that I have had for a while (Lyon). The Gorgias ends with a failed elenchus, when no one will continue, and then in a methodological shift after the Republic’s first chapter, Plato makes explicit his dissatisfaction with elenchus. Rather than ignore what seemingly stopped Plato twice, Professor Kastely explicates a new, more dialogical method by reading the Republic as rhetorical theory (x, xii). The new method and theory are performed in answering the question of whether it possible to have a political discourse that is not simply a displaced pursuit of private interest (3). Through meticulous reading, Kastely explicates Plato’s rhetorical method from the movement between the performative, mimetic Republic, which concedes the multitude, and the ideal, contemplative Kallipolis, which unifies everything, even gender.Between the two, Kastely locates Platonic persuasion: “Persuasion … can be extended and deepened to being understood as the opportunity and responsibility to shape one’s identity. Persuasion now can be understood as a practice of individual and political constitution” (220).Constituting persuasion does not manipulate the other, but works to change desire and the internal constitution of the individual. That is, this persuasion remakes desires, values, and identities (Frankenstein’s operation). Kastely considers reconstitution as dialogic and participatory and thus better than manipulative, orator-centric persuasion in that re-constitutive persuasion alters and expands “our understanding of what constitutes political discourse” to include foundational values (10–11). Intriguing as this is, I need further evidence for the dialogic nature of constituting persuasion, particularly because it is not achieved through deliberation, but through erasing alternative desires. Given Socrates’ discursive control, belief in Plato’s commitment to dialogue remains difficult, and when I consider the two states together, the Republic and Kallipolis, I instead find that the new method arises through doubleness, a double logos that destabilizes wisdom and sends a frustrated, skeptical reader questing. I offer two examples of Plato’s unresolvable doubleness.In addition to passive spectators, Kastely notes “the creators of discourse” and “the audiences who can listen to or read that discourse with a critical awareness” (xiii). He then develops a theory of cultural criticism for the non-philosopher, but the hierarchy of the philosopher and non-philosopher creates a doubleness, demanding critique from Plato’s critical readers. Even critical readers are not creators of discourse (rhetoricians?): readers do not represent their desires or create discourse, nor do they constitute their own identity or the state’s. Perhaps Kastely finds evidence for Plato’s constitution of “an audience who can rethink its cultural heritage” (80), but would truly critical readers accept the privilege of philosophers who deny their ability to create? The binary of reading and creating seemingly would frustrate truly critical readers. Would they not desire to create?Another doubleness: If mimesis is banned from the ideal state of Kallipolis, then what is its place in the performance of the state of Republic? Kastely writes mimesis into the state, reading The Republic as epic poetry, and hence he reads the dialogic state of Republic in relationship and preference to the monologic Kallipolis. Yet critical ironies abound in the tension between the imagined Kallipolis and the narrated, multifaceted state of Republic. Let me quickly, and perhaps fairly, trace Kastely’s argument for mimesis. He sees Plato’s difficulty with imitative poetry as an interpretive tension between mimetic entertainment and rhetorical, critical reading, writing “(t)o read the Republic rhetorically requires a reader to go beyond the surface and to understand the issues that the surface text both represents and distorts” (112). Ignoring the critique of poetry as counterfeit reality, Kastely argues that the right kind of reading leads to philosophical truth. Mimesis works pedagogically: in the Republic, “the rhetorical action of the dialogue” is “an enactment of persuasion that provides guidance on how to use poetry rhetorically to effect practical and individual change” (62). That is, the audience should read the Republic’s mimesis as an enactment of persuasive technique, not as drama, for Plato would “undo or minimize” cultural influences by acknowledging the rhetoricity of all discourse (79, 101). In Kastely’s epic Republic, readers engage the dialogue’s narrative, and it “educate(s) them on how to interrogate works of cultural rhetoric” (62). Readers thus become suspicious of the forces shaping their souls, moving away from shared culture toward self-cultivation. But do rhetorical reading and self-cultivation save mimesis? Do they respond to or change common culture? Can’t self-cultivation remove a citizen from common concerns and the polity? Is rhetorical reading the controlled action by which critical readers are separated from the creators of discourse? Doesn’t reception differ from production?Kastely appreciates Plato’s desire for a skeptical reader, and his rhetorical reader is a provocative concept, but he tends to interpret the Republic through dialogic resolution and logical consistency. Might I suggest that Plato is sometimes better read sophistically through contradiction, paradox, and bivalence? In doubleness, Plato violates his own dictates. For example, Socrates defends true philosophers through a tale of low, counterfeit reality. He tells the silly tale of a blind, deaf, and ignorant ship owner faced with sailors wrangling to be captain (488). Seeking the job, the argumentative sailors deny any need for knowledge of sailing. Consequently a false definition—captain as a windbag—emerges. Plato calls this analogy, compiled “out of lots of different elements, like the goat-stags and other compound creatures painters come up with” (488a). Analogy perhaps, but also narrative, full of bad behaviors (including murder), an extreme counterfeit reality: in offering such a tale, Plato assumes his audience is already able to critique mimesis, avoid categorical mistakes, and modulate their identifications with bad characters. He assumes that the dialogic pedagogy has worked or is unnecessary, and perhaps he tests our skeptical ability to read goat-stag extremes.Kastely’s systemic reading of the entire Republic brilliantly draws attention to Plato’s performative method, revitalizing and embodying Platonic rhetoric, but it understates Plato’s doubleness, playfulness, puzzlement, and skepticism. Plato, with his longing for total revolution and his fractured fairy tales, is the writerly critic of writing; the dramatic censor of plot, setting, and character; and the myth-teller who denounces mimesis. Given Plato’s denials and dissatisfactions, his doubleness, tensions, and contradictions, Kastely rightly reads him for performance and rhetoricity and wisely confronts the two states, Kallipolis and Republic. Without a doubt, this book begins another millennium of Platonic delight.

    doi:10.1080/15362426.2016.1234153
  2. Author Response: Reading Plato Rhetorically
    Abstract

    I am grateful to Arthur Walzer and Heather Hayes for arranging the opportunity for three scholars to respond to my book, and to Arabella Lyon, Bruce Krajewski, and Michael Svoboda for their responses.Because he so thoroughly disagrees with my argument, Professor Krajewski offers me a helpful place to begin to clarify that argument. He argues that, whatever the intent of my argument, my reading of the Republic relies on the presumption that rhetoric is subservient to philosophy. My concern, however, is not with some hierarchical arrangement but with addressing questions essential for the theoretical grounding of rhetoric. Because these questions do not admit of empirical or fixed answers, they are the kinds of questions that the rhetorical theorist Michel Meyer characterizes as philosophic (74).Professor Krajewski is troubled by Plato’s unfair characterization of the sophists. No one can argue that Plato’s representation of the sophists is friendly, but I would argue that it is more nuanced than a simple dismissal of them as corrupt. More to the point, corruption is really not the complaint that Socrates brings against the sophists in the Republic. Indeed, he explicitly defends them against the charge of corruption and criticizes them, instead, for confirming rather than challenging the city’s views on justice.For Professor Krajewski, Socrates’s various depictions of the audience show contempt for interlocutors and readers, characterizing them as children, sheep, and worse. But Plato’s critique of the public is grounded on the assumption that we do not know who we are. This lack of self-knowledge is not one that divides elites and masses but is a condition of the entire human race. For Plato, the philosophical issue that necessitates his dialogue arises because the citizens of Athens are justified in what they believe, responsible in the way that they hold those beliefs, and, despite that, they are in deep self-contradiction. Glaucon argues that Socrates is simply the latest in a long line of apologists for justice who perpetuate a public discourse in which no one believes. This discourse has led unintentionally to a corrosive situation in which no one believes that he or she really desires to be just. Glaucon’s request, in which he is joined by his brother Adeimantus, is for a new form of discourse that has the potential to be genuinely persuasive—they seek from philosophy a rhetoric that can honor and address the concerns of the average citizen.Professor Krajewski raises the important issue of the relationship between ruler and ruled. To understand this relationship, it is important to realize that for Socrates this is an issue of persuasion and not of legislation. The rule that occupies Socrates is effected through public discourse; hence the request for a discourse that can genuinely speak to what the public believes. Glaucon does not seek advice on how to govern the citizens but on how to speak to them. The goal is not compulsion but persuasion.In pointing to the methodological role of doubleness in the Republic, Professor Lyon zeroes in on an important aspect of the dialogue, and she makes me wish that I had given more explicit attention to it. Although she admires my approach to the Republic, neither I nor Plato has convinced her fully that the goal of reconstituting a democratic citizenry can be accomplished through an act of persuasion. At issue is the way in which the audience participates in this reconstitution. Professor Lyon advocates for a process of deliberation, for such a process would invite active rather than passive spectators. She is uneasy with what seems to be a passive role for the spectator or reader of the Republic. I think that her insight into the doubleness of the dialogue provides a way of addressing her concerns.If part of the rhetorical effort of the dialogue is not simply to provide an intellectual defense of justice but to alter the way that its readers desire, so that they genuinely desire to be just, how can a text achieve that end? Professor Lyon argues that Plato attempts to achieve that end “through erasing alternative desires.” I don’t see any effort to erase desire. What I see is a text that is attempting, as a text, to transform desire, and I see it doing this through recourse to a doubleness that produces a dissonance, which, in turn, opens up justice as an object of desire. To suggest how this happens, I turn to Anne Carson’s account of the tension at the heart of the erotic experience. Although she does not use the term doubleness to characterize erotic engagement, that is what her account suggests. For her the moment of desire is when the actual and the ideal are brought into a proximity that both offers the hope of a new identity at the same time that it reminds one, painfully, that that identity is, in fact, not the case (17, 36, 69). The dissonance between the ideal and the actual fosters desire. Such a dissonance is at the heart of the Republic, as the Kallipolis as an impossible ideal is brought into continual contact with a reality to which Socrates and his interlocutors seek to be adequate. Out of that tension a desire for justice is born.Professor Svoboda and I agree that there are strong reasons to read Plato’s Republic, not as an anti-democratic text, but as a more complex response to a set of historical events that both created a series of crises for Athens and that led to the establishment of its democratic constitution. He rightly notes that Plato’s text makes deliberate allusions to those events, and that its opening book, in particular, engages those events and would be so viewed by fourth-century Athenian readers. I agree fully. Further, I agree with his argument that Plato’s philosophy is best understood as a “situated practice responding to particular problems.” Such a perspective supports a reading of philosophy as a particular kind of effort to engage responsibly the events that provoke critical reflection. It recovers a purposiveness for philosophy and makes clear that philosophy is inextricably joined with rhetoric.The point whose force I felt the most was Professor Svoboda’s reminder that the peace achieved in Athens after the Peloponnesian wars was attained only by an agreement of both sides “to forget injustices that had been done to them during the civil conflict.” This is a sound historical point and, as Professor Svoboda notes, this agreement turns the “Republic’s common sense understanding of justice on its head.” He goes on to make an important point: that it precisely the dissonance between Plato’s account of justice and Athens’ important pragmatic response to those serious injustices that marked civil strife at the end of the fifth century BCE that helps us understand the possible philosophical motivation behind the Republic. In offering an account of justice and making clear that such an account requires an extended philosophical justification, Plato is challenging his readers and confronting the costs hidden in the agreement that had succeeded in establishing peace. The question becomes: how to develop a complex understanding of the problem of justice sufficient to the world as it is and that provides a genuine reason to be just? It is this type of question that is at the heart of a philosophical rhetoric as a discourse essential to the psychological health of individuals and the overall health of the commonwealth.It is my hope that we have begun a discussion that relocates what I take to be an old, tired opposition and recasts it as a theoretically more compelling inquiry into the importance of rhetoric for values that are foundational to our culture and that shape us as creatures of language who participate in those cultures.

    doi:10.1080/15362426.2016.1234156

May 2016

  1. Rhetoric and Power: The Drama of Classical Greece
    Abstract

    In the latest Oxford World Classic edition of Burke’s A Philosophical Enquiry into the Origins of our Ideas of the Sublime and Beautiful (2015), a painting of the beautiful adorns the cover. The slope of the neck, the curve of the back, it focuses on the form of the beautiful in performance. Seven years earlier, in 2008, the same book, in the same series, imaged the sublime on its cover. Snow falls on pines, the rocks of mountaintops loom in the background; it is meant to evoke the power of the dynamic sublime. Nathan Crick’s challenging new book, Rhetoric and Power: The Drama of Classical Greece, completes a similar transition in classical scholarship by moving aesthetic theories of historiography from the rupture of the sublime, like the history of Victor Vitanza, to the forms of the beautiful, like those that support the history of John Poulakos. Crick does aesthetic through a series of close readings of archaic and classical Greek literary, philosophic, and traditionally rhetorical texts ranging from works by Homer to Aristotle. In these readings, he looks not to philology but rather constructs a history of how these texts key to contemporary definitions of power, rhetoric, and politics. It is thus a conceptual history that, in the end, seeks to persuade us that “the faith of rhetoric is that through the power of speech we can recognize our interdependence in a contingent world and seek, together, to constitute a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226).As with most modernist conceptions of the beautiful, like those in Schiller, Crick’s is one that founds itself on the essentialism of both the text and the properties of humanity. Rhetoric and Power begins its first chapter with a reading of Homer that demonstrates how an oral culture creates a virtue that is always bound with divinity. The wandering minstrel has power; he alone gets to stand before the people and remind them how heroes act. In chapter two, Crick considers how the rise of a literate culture influences history. He focuses especially on Heraclitus’s we “can’t stop in the same river twice,” which he reads as containing within it, because of the form of the aphorism, the power to “wake up” individuals to the wisdom of a contingent, as distinguished from a divine, world. Tragedy in Aeschylus, because of the nature of hubris, converges the oral virtue of the Homeric world with the aphoristic insistence that reason cannot rest on divinity. It is in this convergence that rhetoric is first manifest “as a medium by which power is challenged, destroyed, created, and transformed” (60). Protagoras, in chapter four, snatches the scales of justice and the right of retribution from the gods and delivers them to humans, for Protagoras’s words were able to “articulate a political framework … that gave rational justification for putting … multiple perspectives into meaningful communication with each other in order to collectively measure the affairs of the polis” (65). Gorgias’s logical structure takes up chapter five, where his demonstration of all possible causes contains within itself the possibility to break and create anew different orders in symbolic chains of meaning. The history of Thucydides shows justice as “a consequence of power relationships” (155, emphasis in the original), which requires us to contemplate the good action of the present as part of the drama of history. In chapter seven, Aristophanes’s Old Comedy essentializes humans as fallible; Crick concludes, “We are comic creatures precisely because we are always striving to be something greater than what we are” (140); in so doing, Aristophanes allows humans to forgive the error of leaders who incorrectly judge the drama of history. Plato’s dialectic performs “tragicomedy” within his Protagoras, in Crick’s chapter eight, which introduced a “new relationship between rhetoric and power” (168), as the form that allows individuals to turn to the masses and question whether their actions truly conform to “the beautiful state” (162). In chapter nine, Crick credits Isocrates and writing with embedding rhetoric through the human world. Aristotle, then, in the last close reading of the book, contains within his canon the “means by which the competing ends of power and of truth are reconciled through the progressive constitution of the good life” (214).Because it is a history that emphasizes the beautiful, Crick’s history predictably excises violence from power and therefore from rhetoric. This pacification of right communication begins in the introduction, where Crick uses Prometheus Bound to justify an Arendtian separation of violence and power. Violence is an instrument for manipulating material toward an end; power is the capacity for humans to act in concert and “witness a beginning” (91). Rhetoric, then, is the “facilitator” and “medium” of this beneficent power. Rhetoric is, on Crick’s reading, “the artistry of power” and can either be a force for social collectivity or the means for division and conflict. Crick supports this claim with a quotation from the “Chorus to Prometheus” in Aeschylus’s Prometheus Bound: “So why lavish all your gifts on humans when you can’t take prudent care of yourself? Once you’ve shucked off these bonds I think you’ll be no less powerful than overweening Zeus” (5). As Prometheus is chained to the Caucuses at this time, Crick notes that the only power the chorus could speak of at this moment is the power of speech. This interpretation ignores the fact that Prometheus would first need to “shuck off” the chains. In his discussion of Gorgias’s Encomium of Helen, Crick rejects readings that see Gorgias as criticizing those who would take Helen by force; on Crick’s reading, Gorgias’s targets are “Homeric poets” and their “barbaric violence” (83). In Aristophanes’s Birds, the violence of Pisthetairos’ consuming the “jailbirds” is not power or rhetoric, but force, as the eating is an instrument to preserve continued rule. In fact, for Crick, the scene demonstrates the impossibility of rhetoric to act as a preservation of rule in an oral culture.Crick’s interpretive devotion to the split between power and violence leads to a rather odd moment in his discussion of Isocrates. Because Nicocles was penned rather than spoken, it can perform the function of “power maintenance”; the oral rule of Pisthetairos could not because it can institute a “social contract.” Unlike under Hobbes’s contract, the ruled receive not a freedom from violence, but rather the identification of their place in the hierarchy of virtue. In contradistinction to democracy, which allows the “best to pass unnoticed,” monarchy raises to higher levels those “whose habits and accomplishments can act as exemplars for the rest of the people” (189) because it allows the hegemon to keep detailed written records of all of the ruled. In this way, the ruler is able to prevent revolutions and arrange the people based on their adherence to codified law. In Evagoras, “the goal remains the establishment of a system of perfect surveillance” (188). This surveillance, though, is not violent, as it is in Hobbes. Instead, it “becomes a means of collective regulation in order to form a stable society in harmony with the hegemonic Logos” (190). This contract, however, is not without the threat of violence. Even Crick notes, “Nicocles would have inherited the proto-police system of which the people would have been all too familiar, making [Isocrates’s] suggestion that his thoughts (and eyes) would be present in their deliberations quite literal” (180). How this is not violent is lost on the reader, particularly when Crick quotes again from Nicocles a passage that is a statement of at least symbolic violence, “[d]o not keep silent if you see any who are disloyal to my rule, but expose them; and believe that those who aid in concealing crime deserve the same punishment as those who commit it” (190). Yet, Crick still maintains that there is a split between violence and power here. It is because of this split that Crick is able, in an offhand comment, to dismiss the claim of Victor Vitanza that Isocrates’s system of rhetoric, power, and politics is inherently fascist.Because Isocrates’s system is not violence perpetrated by the state, but instead merely a ranking of citizens from most to least virtuous, the surveillance system of Isocrates can be used by both the ruled and the ruler. We see this again in the conclusion, when Crick, echoing the call from Kalbfleisch’s 2013 article in Advances, claims that historians of rhetoric need to “fully comprehend how the development of print, radio, photography, the telegraph, the press, the telephone, the movie, the computer, and the revolution in communication technologies” (224) changes how the “universal” forms of rhetoric manifest. This is requisite for Crick because without it we will not be able to adequately conceptualize the ways new contingent articulations of people acting in concert can articulate themselves closer to the Platonic three: the true, the good, and the beautiful. Trying to look for a rhetoric that is not one of the “universal” is, according to Crick, exchanging history for propaganda. Some might object to this claim, valuable as it is in its appropriate context, given that often in the Arendtian conception of power, “people acting in concert” includes only those whom the state would qualify as people. It was certainly a political reality at the time, as Crick notes in his introduction, that not everyone counted as human and there was nothing they could do to gain more worth in the hierarchy of the state.Despite my reservations, as an aesthetic reading of rhetoric’s history and the role rhetoric played in human emancipation from the divine, Rhetoric and Power is imaginative and original. If I were to adopt it for teaching, I would put this work with Poulakos and Haskins, juxtaposed against Grimaldi, Gross, Schiappa and Graff. Certainly the work contributes well to the ongoing debate in the field about the nature of history, historiography, and the tradition.

    doi:10.1080/15362426.2016.1187525
  2. Confessional Crises and Cultural Politics in Twentieth-Century America
    Abstract

    When I first learned of Dave Tell’s project, I expected his book to be dominated by religious exegesis. I suspect I am hardly alone in this assumption. Nowhere is confession a more preeminent and slavish requirement than in religious practice, specifically in the Judeo-Christian idioms that dominate the American psyche, and our blind(ing) faith in religion’s standard of confession affects the public’s consumption of media. Consider American Crime Story (FX) portraying the O.J. Simpson trial, Confirmation (HBO) about the Clarence Thomas confirmation hearings, Making a Murderer (Netflix), a documentary series on the trials of Steven Avery, or Serial, a podcast series—the fastest to garner 5 million downloads—covering the murder of Hae Min Lee for which Adnan Syed was convicted. The popularity of these shows manifests the ubiquity of what Tell calls “confessional hermeneutics,” the “collaborative but always contested activity of deciding which texts do, and which texts do not, qualify as confessions” (3). In Confessional Crises and Cultural Politics in Twentieth-Century America, Tell outlines various forms of confessional hermeneutics to foreground the cultural significance of confession.The point Tell drives home repeatedly is that confession matters; it is a critical cog in the machinery of American social life. In the twentieth-century, Tell finds that confessional hermeneutics “concretely shaped the public understanding of six intractable issues: sexuality, class, race, violence, religion, and democracy” (4). Understanding confession’s role relative to these six crucial cultural topoi requires “those of us invested in public discourse to understand the confession, not as a stable, ahistorical form, but as a practice informed by competing traditions” (144). Failing to do so risks ignoring the “genre politics” (183) that make confession “a powerful but volatile political resource” (187), an “important, if often overlooked form of cultural intervention” (184). To support this argument, Confessional Crises rehearses six key confessional crises spanning the twentieth-century: Bernarr Macfadden’s 1919 launch and subsequent transformation of True Story; William Huie’s 1956 publication of the confessions of Emmett Till’s murderers; the publication in 1967 of William Styron’s The Confessions of Nat Turner; and the confession controversies sparked by Jimmy Swaggart and Bill Clinton. For Tell, cultural politics trump generic constraints: each case illustrates that “the rhetorical function of a confession is determined more by the political needs of the confessant than by the formal features of the text” (124).Take, for example, chapter one on the subjective sexual moralism in Macfadden’s launch of True Story magazine. As Tell recounts, Macfadden reasoned that the best way to inoculate the public against sexual malaise was by presenting them with the unvarnished truth about sex. For Americans to avoid the sexual pitfalls Macfadden adduced to ignorance and scripted silences around the body, “the American people needed a moral reeducation” on matters of sexuality and “just as insistently that they needed a rhetorical reeducation” (28). Why the rhetorical reeducation? Because Macfadden needed real-life stories to advance his moral-political agenda. Through sidebars and editorials, Macfadden coached readers on how to read the stories he published as authentic accounts of ordinary people. The arrangement was straightforward: the “unvarnished prose guarantee[d] the authenticity of the tales, and the authenticity of the tales guarantee[d] the propagation of moral virtue” (41). Frank testimony about bodily fantasies and functions was Macfadden’s antidote to ignorance about sexual matters.In the 1930s, Tell finds that Macfadden pivoted from sexual politics to class politics, changing the import of confession. This is the story of chapter two. As millions battled the scourge of the depression, True Story began to foreground “a well-remunerated working class, the desires of which True Story perfectly expressed” (47). Why would as staunch a moralist as Macfadden engage in such a mendacity? Herein lies the re-conscription, Tell holds, of confession, except this time with capitalism not moralism as the telos. Macfadden needed to transform his readership into a consumer class so he could sell access to advertisers. Just as he had instructed the public in the appreciation of plain speech, Macfadden directed his rhetorical pedagogy at America’s captains of industry: “he told executives that if they squinted just right, if they learned to read True Story properly, they could see between the lines of his true stories millions of affluent, docile and eager, consumers” (55). Using Macfadden’s example, Tell articulates confession to both sexual and class politics.Or take the controversies about William Styron’s Confessions of Nat Turner, the subject of chapter four, which Tell uses to connect confession to the politics of violence. Two arguments about the reception of Styron’s Confessions form the vectors of this connection. First is that whether one deemed Styron’s book an expression of Turner’s admission turned less on the fidelity of Styron’s content to Turner than it did on the politics of the different respondents. At stake was how one understood the nature of slavery and the status of the African-American within it: “was the American slave a ‘Sambo,’ a happy-go-lucky, bumbling fool, given to petty thievery but fundamentally docile” owing either to racial inferiority (as Ulrich Phillips believed) or to slavery’s brutality (as Stanley Elkins and Styron held), “or was the slave a seething embodiment of resentment, incensed by the brutality of the ruling class and prone to rebellion” as Herbert Aptheker argued? (99). Differences of opinion on these matters framed the contested reception of Confessions. Second is that differences of opinion between White defenders of Styron and his Black critics were based in competing ideologies about “the legibility of violence” (112). For many White reviewers of Confessions, violence was simply beyond understanding. They wondered, “what could have prompted someone to lead a rebellion so violent?” (106). Enter confession: “only confession—an insider’s account—could possibly redress so profound a mystery” (106). “For Styron’s black critics,” however, “Turner’s rebellion was perfectly legible” (112). The formerly colonized and enslaved required no special erudition, no fancy literary conceit, to understand the rebellion. Confessions, to these critics, read instead as Styron’s confession to imbibing “the fantasies of the southern tradition” (115) that sanitized the violence of slavery while exaggerating that of slaves like Turner. Confessional Crises thus associates confession, through a postcolonial hermeneutic, to violence.Readers of AHR will appreciate the theoretical history Tell brings to bear in his analyses of Jimmy Swaggart and Bill Clinton, the subjects of chapters five and six. Yes, argues Tell, Swaggart fashioned, with the aid of the leadership of the Assemblies of God, a confession he and his allies presented as a Christian confession. The imbroglio he found himself in demanded that. Yet despite appearances, Swaggart’s, Tell insists, was no Christian confession. Instead, Swaggart’s apology bore the blueprint of a distinctly modern secular confession. Specifically, “his emphasis on the inadequacy of speech, his devaluation of grammatical sensibilities and logical coherence, and his emphasis on his humanity” (136) constituted Swaggart’s rhetoric as a modern secular confession. To prove this point, Tell contrasts the genealogies of classical-Christian confession (123-4; 129-30) and modern secular confession (130-36). By retracing to Periclean Athens those tenets of classical confession that were eventually appropriated by Christianity, this discussion carefully historicizes confession in religion and politics. But this retracing also exposes the Athenian-Augustinian model of confession Tell endorses to criticisms first raised by feminist and critical race scholars. If Augustine’s Roman Empire and contemporary America attest that confession can function as “a means of reversing the political currents of pridefulness” (130), both societies also evince the limits of that power. What confession, whose confession, could have challenged the pride that drove slavery and genocide in the Roman Empire, or “shock-and-awe,” the “New Jim Crow,” and the FISA court in the American?In chapter six, which focuses on the crisis ignited by the Bill Clinton-Monica Lewinsky scandal, Tell isolates confession’s function in democracy. Re-contextualizing Clinton’s rhetorical performances of 1998 in light of statements Clinton made during the Gennifer Flowers controversy in 1991-92, Tell credits the president with showcasing the ideal of democratic public confession, a “belief that public confession must hold in equipoise the competing needs of contrition and legal argument” (162). Prosecutor Kenneth Star and the many critics of Clinton’s vexatious semantics upheld an established tradition of confession, one in which, “only an unlimited admission of guilt counted as a confession” (162). Confession, the reader learns, influences how the public understands politics.By the end of Confessional Crises, the reader has gathered an expansive vocabulary for understanding the power of confessional practices. But how to assess a project so expansive, so revisionist, and transdisciplinary? Let me end by returning to the beginning. The introduction of Confessional Crises advertises the book as “the first reception history of confession,” (6) acknowledging the influence of Steven Mailloux. This hat-tip points us to Mailloux’s ambitious project for criteria by which to judge Confessional Crises. Since Mailloux explains that “Reception history is rhetorical hermeneutics” (ix), readers can thus pose Mailloux’s famous definition of rhetorical hermeneutics as a question of Confessional Crises: does it use “rhetoric to practice theory by doing history” (ix)? Anyone who reads Confessional Crises will find that in it, Tell fulfills this tripartite obligation elegantly. He relies on discourse, develops fresh ideas about confession, and generates a record of the past.

    doi:10.1080/15362426.2016.1187526
  3. An Essay on Current Quintilian Studies in English, With a Select Bibliography of Items Published Since 1990
    Abstract

    It is important to begin this essay with a note about language. The international scope of Quintilian studies is evidenced by the number of European languages used to discuss him—German, French, Spanish, Italian, and Portuguese, as well as English. Two major recent collections of studies about Quintilian are written mainly in continental languages. The larger is the three-volume Quintiliano: Historia y Actualidad de la Retórica edited by Tomás Albaladejo, Emilio del Río, and José Antonio Caballero López; it includes 123 essays mostly in Spanish but with some French and English. The work stems from an international conference held in Madrid and in Calahorra, Spain (Quintilian’s birthplace) to commemorate the 1900th anniversary of the publication of the Institutio Oratoria. Another collection is Quintilien: ancien et moderne (2012), edited by Perrine-Ferdinand Galand, Carlos Lévy and Wim Verbaal, with thirty-one essays in French. These are largely inaccessible to monophone English speakers, as are some important individual studies such as Gualtiero Calboli, Quintiliano y su Escuela; Otto Seel, Quintilian: oder, die kunst des Redners und Schweigens; or Jean Cousin, Récherches sur Quintilien.The reader of this essay, then, should be aware that the English works discussed here are but a small part of a wider international undertaking. The numbers, too, are worth noting. For example, the online Quintilian bibliography by Thorsten Burkard of Kiel University in Germany lists 847 items arranged in fourteen subject sections, while the World Catalog displays 5,179 records (of which 1,896 are in English) and the Melvyl search engine for University of California libraries finds 1,125 Quintilian entries in that system alone. The first (and only) bibliography of Quintilian published in America, in 1981, was that of Keith V. Erickson in Rhetoric Society Quarterly, listing nearly 800 books and articles alphabetized by author. Thus what we discuss here is in a sense only the tip of a scholarly iceberg.The best single short introduction to Quintilian is an essay by Jorge Fernández López, “Quintilian as Rhetorician and Teacher,” in A Companion to Roman Rhetoric. Fernández López presents a balanced view of what Quintilian has in mind in his Institutio Oratoria, with sections on biography, the meaning and structure of the Institutio, early education, the system of rhetoric, style, the orator in action, and the author’s approach to rhetoric and morals.One of the most important recent contributions to making Quintilian text accessible was the publication in 2001 of Donald A. Russell’s edition and translation of his Institutio Oratoria in a five-volume Loeb Classical Library set. The previous Loeb translation was by H. E. Butler in 1921–22 in four volumes. Russell’s smooth translation and more extensive notes make his work superior to that of Butler. Russell makes adroit use of sentence variety and punctuation to make his translation more readable than Butler’s, which tends to follow more literally Quintilian’s often periodic style with its long multi-clausal sentences. Also, Butler had provided only two short indices of “Names and Words” in the Institutio, with comparatively few notes to the text itself, while Russell supplies copious notes to virtually every page of the text; in addition he completes the whole set at the end of Volume Five with an “Index of Proper Names,” and Indexes to Books 1–12 which include a 33-page “General Index.” an “Index to Rhetorical and Grammatical Terms,” and an “Index of Authors and Passages Quoted.” Moreover, Russell provides an introduction to each of the twelve books that includes a summary of that book’s contents—a valuable resource for the reader struggling to cope with the sheer magnitude of the Institutio. It is the addition of these new notes and the 100 pages of indexes at the end that make the Russell longer than the Butler, but the value to the reader makes it worthwhile.Also new is the appearance of the first one-volume translation of the Institutio, a print version of the translation by John Selby Watson (1856) as revised and edited online by Lee Honeycutt (2007) and edited for print by Honeycutt and Curtis Dozier in 2015. The 686-page paperback is available for purchase under the title Quintilian: Institutes of Oratory, or, Education of an Orator, and is also available online. The volume includes Watson’s own “Preface” and “Life of Quintilian,” together with a twenty-five page summary of the Institutio, by book and chapter, keyed to the page numbers of the translation. (These chapter headings are then repeated throughout the volume.) There are none of Watson’s notes to the translation, Honeycutt explains, because they were omitted to save space for fitting it into the one volume; he recommends that the reader consult Russell’s notes. Despite that problem, this one-volume translation may be useful to readers for its portability and low cost compared to the five-volume Loeb Library translation of Russell.Tobias Reinhardt and Michael Winterbottom have edited Quintilian Institutio Oratoria Book 2. This volume includes not only the Latin text of Book 2 (1–34) but also an informative 50-page “Introduction” which examines Quintilian’s teaching methods, his concept of rhetoric, and his strategies in presenting his ideas. But the vast majority of the volume (35–394) offers meticulous commentaries on the 21 chapters of Book Two. A short prose summary introduces each chapter; then the editors painstakingly examine key Latin words and phrases in the text. Many of these observations are highly technical and demand some knowledge of Latin or Greek. On the other hand, many others may be illuminating to a general reader, as in the opening of chapter 11 (175–176), where the editors discuss Quintilian’s response to those who think rhetorical precepts are not necessary. Book 2 is an important one in the Institutio, for in it Quintilian ends his formal exposition of early education and begins his discussion of rhetoric.Another recent reprinting, of Book 10 of the Institutio, may seem at first glance to be of interest only to skilled classical scholars. This is William Peterson, Quintilian: Institutionis Oratoriae; Liber Decimus, originally published 1891, but now edited by Giles Lauren with a “Foreword” by James J. Murphy. It includes the Latin text of Book 10 with extensive notes mostly in English, with a full summary of the book (1–12), a useful short chapter on Quintilian’s literary criticism, and a longer one on his use of language with numerous examples in both English and Latin. Even the non-Latinate reader may find things to learn in this volume. Peterson was a child prodigy—he wrote this 290-page book at age 24—who later went on to become Principal of McGill University in Montreal, Canada.The most recent addition to the availability of Quintilian’s work is Quintilian on the Teaching of Speaking and Writing: Translations from Books One, Two and Ten of the Institutio Oratoria, second edition, edited by James J. Murphy and Cleve Weise. Part One of the introduction discusses Quintilian’s teaching methods, including verification from modern cognitive science of his views on habit (hexis), together with some possibilities for modern applications of his principles; also Part Two presents four sets of Quintilian-based exercises designed to encourage close reading of the three translations which follow.The best single book on Quintilian, George A. Kennedy’s Quintilian, was published in 1969 by Twayne Publishers as part of their World Author series but has long been out of print. It has now reappeared in a revised edition as Kennedy, Quintilian: A Roman Educator and His Quest for the Perfect Orator. This slim (117 pages) volume is divided into eight chapters, each of which begins with the identification of “important sources and special studies at the beginning of each chapter rather than combining all bibliography in a single alphabetical list at the end of the book. This avoids the use of footnotes …” (1). While the book is ostensibly divided into sections representing Quintilian’s background, educational plan, rhetoric, and the “good man” concept in Book 12, what Kennedy actually presents is a thorough summary of the Institutio coupled with a far-ranging personal critique not only of the Institutio but of the man himself. He treats both Quintilian’s aspirations and what he views as his faults, and concludes the book with a discussion of Cornelius Tacitus (55?–117 CE) and the view that the Institutio had changed nothing in Rome. But Kennedy, author of so many books on classical rhetoric and its history, is so steeped in Roman culture that he writes easily about complex events; for example his portrayal of Quintilian’s possible reasons for retirement and the composition of the Institutio (22–28) reads almost like a novel. Anyone, expert or beginner, can profit from Kennedy’s observations.(Editor’s note: the following survey does not attempt to list every recent reference to Quintilian, or every entry for him in handbooks or encyclopedias. Nor does it follow every use in textbooks where his doctrines are mingled with others, as for example in the successive editions of works like Corbett and Connors, Classical Rhetoric and the Modern Student, and Crowley and Hawhee, Ancient Rhetorics for Contemporary Students. The emphasis here instead is on books and articles which elucidate his text or lay out directions for future research.)A useful place to start is with three collections of essays, two of which contain a mixture of languages but do offer some valuable English contributions. The first one, already mentioned, is the massive three-volume Quintiliano (1998) edited by Tomás Albaladejo et al. Eleven of its 131 essays are in English, with contributions by Adams, Albaladejo, Cockcroft, Hallsall, Harsting, Hatch, Kennedy, Murphy, Willbanks, Winterbottom, and Woods. Its 1561 pages are continuously paginated.Another, smaller gathering presents twelve essays in two special issues of Rhetorica: A Journal of the History of Rhetoric in 1995, under the title “The Institutio Oratoria after 1900 years.” Six of the essays are in English, by Cranz, Fantham, France, Kraus, Sussman, and Ward.The volume Quintilian and the Law: The Art of Persuasion in Law and Politics (2003), edited by Olga Tellegen-Couperus, offers 25 essays, all of them in English, covering a wider range of subjects than the title might indicate. The book stems from a conference held at Tilburg in The Netherlands in 2001 convened by the Willem Witteveen and the editor “to try and assess [sic] Quintilian’s significance for students and practitioners of the art of persuasion in antiquity and in modern times” (Preface). The authors of six chapters do cover law and jurisprudence: Lewis, Robinson, Rossi, Tellegen, Tellegen-Couperus, and Witteveen. Another five focus on the courtroom and persuasion of judges: Henket, Katula, Martín, Mastrorosa, and Tellegen-Couperus in a second essay. Two deal with reading and writing in Book 10: Murphy and Taekema. The remainder discuss a variety of topics, including emotion, language, argument, and figures. In sum, this collection should prove valuable even to readers not primarily interested in law.The first observation to be made about current research is that, with the possible exception of Kennedy’s Quintilian, there is no book-length analytic study of Quintilian in English. But while Kennedy’s charming introduction to Quintilian does provide biographical information together with a running summary of the Institutio Oratoria, it is not intended as a thorough exploration of the many issues in this complex work. It is of course not surprising that we lack such a book, given the knowledges required—rhetoricians and students of education often lack sophisticated knowledge of ancient Roman culture, while classicists sometimes fail to appreciate the nuances of Quintilian’s rhetoric and pedagogy.Understandably, then, the overwhelming majority of articles and book chapters published since 1990 deal with particular, comparatively small segments of the Quintilian corpus. They present such a kaleidoscopic array that it seems best to group them by subject areas.The largest number of these (seventeen to be exact) discuss the later history of the Institutio Oratoria, its “reception” or “influence” in various times and places. They cover a wide range of topics: Renaissance learning (Classen); Saint Jerome (Davis “Culture”); Rousseau (France); Hugh Blair (Halloran; Hatch); the nineteenth century (Johnson); women in the Renaissance (Klink); Czech thought (Kraus); Milton and Ramus (Lares); Italian Renaissance (Monfasani); the Middle Ages and Renaissance (Murphy “Quintilian’s Influence”); Obadiah Walker (O’Rourke); eloquence in Quintilian’s time (Osgood); early modern role models (Rossi); and the Middle Ages (Ward; Woods).Teaching and its psychology interest another seventeen of the authors: Bloomer (“Schooling,” “Quintilian”); Brand et al.; Briggs; Connelly; Corbeill; Fantham (“The Concept of Nature”); Furse; Ker; Montefusco; Morgan (Literate Education); Murphy (“The Key Role of Habit,” “Quintilian’s Advice,” “Roman Writing Instruction”); Richlin; Too; Van Elst and Woners; Woods.Some of Quintilian’s specific teaching methods are treated: declamation (Breij; Friend; Kasper; Kennedy “Roman Declamation”; Mendelson “Declamation”; Sussman; Wiese); Progymnasmata (Fleming; Henderson; Kennedy, Progymnasmata; Webb); and imitation (Harsting; Taoka; Terrill).The application of Quintilian’s principles to modern education is the subject for six authors: Bourelle; Corbett and Connors; Crowley and Hawhee; Kasper.Another five works discuss the Institutio Oratoria itself: Adams; Celentano; López “The Concept”); and Murphy, Katula and Hoppman.Law attracts another five: Lewis; Martín; Robinson, Tellegen; Tellegen-Couperus (Quintilian and the Law).Emotion is the subject of three essays: Cockcoft; Katula (“Emotion”; Leigh.Language, writing, and style attract another eight authors: Chico-Rico; Craig; Davis (“Quintilian on Writing”); d’Esperey; Lausberg; Murphy (“Roman Writing Instruction”); Tellegen-Couperus (“Style and Law”); Wooten.Not surprisingly, there is interest in the subject of rhetoric in eight works: Albaladejo, Gunderson (“The Rhetoric”); Heath; Kennedy, (“Rhetoric,” A New History, “Peripatetic Rhetoric”); Roochnik; Wulfing.Quintilian as a person, including his vir bonus concept, draws the attention of Cranz; Halsall; Kennedy (Quintilian); Lanham; Logie; Walzer (Quintilian’s).One final note is to remark on the appearance of four Ph.D. dissertations in this array of studies (Furse; Ker; Klink; Wiese) together with two M.A. theses (Francoz; O’Rourke). Doctoral dissertations can be located fairly easily through normal bibliographic channels, but the identification of master’s theses is much more difficult. In any case, it is hoped that their appearance marks faculty interest in Quintilian in their respective institutions.

    doi:10.1080/15362426.2016.1182407
  4. “A Kind of Eloquence of the Body”: Quintilian’s Advice on Delivery for the Twenty-First-CenturyRhetor
    Abstract

    ABSTRACTThis essay makes the case that the account of delivery featured in the Institutio Oratoria remains germane to contemporary speech pedagogy. Quintilian emphasizes that (1) powerful delivery is central to eloquent public speaking; (2) delivery functions in concert with the other canons of rhetoric; and (3) delivery is governed by general rhetorical concepts such as decorum and ethos. Furthermore, scrutiny of Quintilian’s perspectives on gender and power can lead to fruitful rethinking of current pedagogy’s traditionalist tendencies.

    doi:10.1080/15362426.2016.1182405

January 2016

  1. Posters for Peace: Visual Rhetoric and Civic Action
    Abstract

    Over twenty years ago in William Nothstine, Carole Blair, and Gary Copeland’s edited volume, Critical Questions, Thomas W. Benson likened his research to doing “part of society’s homework” (185). The ends of scholarship, he suggested, were to encourage others to reflect critically upon social practices and the institutions that invite them. In Posters for Peace, Benson performs this homework by analyzing posters he collected and saved in May 1970 at the University of California, Berkeley. These posters protested President Richard Nixon’s decision to bomb Cambodia, despite earlier assurances that he would deescalate U.S. military action in Vietnam. Benson situates these artifacts in a longer rhetorical tradition of poster use and compares them with another instance of ephemeral war protest: the graffiti he observed in Rome during a 2004 protest of the Iraq War. Throughout his analysis, Benson also weaves an account of disciplinary shifts during the early 1970s, which made analyses of visual rhetoric possible in the first place. Thus, Benson offers both a rhetorical history and history of rhetoric in Posters for Peace.As the author of a rhetorical history, Benson begins by describing the context in which these posters were produced. He identifies a few antecedents that may have influenced the use of posters at Berkeley. Most immediately, the Berkeley artists were likely inspired by the 1968 Paris protestors’ posters, as well as the psychedelic posters circulating in the San Francisco Bay Area. Benson also notes the U.S. government’s substantial use of posters during the 1930s and 40s to promote President Franklin Delano Roosevelt’s New Deal programs and national unity during World War II. The extent to which the Berkeley protests were inspired directly by these government posters is unclear, though Benson ably demonstrates a preexisting tradition of political poster use in the U.S. Significantly, his inclusion of a White House photograph of Nixon delivering his Cambodia address underscores the political importance of posters during the 1970s. In this photograph, the president points to a map of Cambodia while justifying military action. In a way, then, the Berkeley protesters countered Nixon’s visual rhetoric with some of their own.Following Benson’s extended essay, Posters for Peace contains full-page color reproductions of the 66 posters he saved. The Berkeley posters are mostly original art on silk-screen, though some are based on photographs or employ photo offset printing. Many of these are visually stunning. One does not get the sense that they were produced for posterity, however. Most of them were printed on the backside of used tractor-feed printer paper or whatever cardstock was handy. They were distributed freely and ended up on fences, dorm room walls, picket signs, and so forth. Some of them were preserved in Benson’s own private collection until 2008, when he donated them to the Penn State University Libraries on the condition that they were “freely available for nonprofit educational uses” (4).Most of the posters in Benson’s collection are antiwar. Some, however, advocate for civil rights in the U.S. Although Benson arranges the color reproductions of these posters in a roughly thematic fashion, he does not adhere strictly to this sequence in his analysis. Instead, he often skips around, thereby knitting them together as a cohesive unit. For instance, on pages 41–42 he references plates 2, 6, 7, 8, 30, 33, 13, and 27—in that order. His analysis identifies inventional similarities between them. Moreover, this approach has the additional benefit of tacitly promoting a disruptive reading of the posters by encouraging readers to view them in no fixed order.In his analysis, Benson attempts to recover the meanings that a passersby would have understood in 1970. He finds much to praise in these posters. Although posters are often classified as tools of propaganda, Benson observes that, “many of the Berkeley posters invoke a reflexivity about their own persuasion and call for discussion beyond the poster—asking not merely for belief or action, but for speech, participation, deliberation” (48). To a modern eye, the posters’ emphasis on civic deliberation may be easily taken for granted. At the time, however, prominent politicians such as President Nixon and Vice President Spiro Agnew sought to curtail criticisms of the war in Vietnam by associating the antiwar movement as unpatriotic and unrepresentative of U.S. public opinion. In Nixon’s “Silent Majority” speech, for instance, he described the antiwar protesters as a fervent “vocal minority” and juxtaposed them with a patriotic “silent majority,” who, he claimed, supported his own strategy in Vietnam. The best citizen, Nixon suggested, was a silent one. Benson’s analysis both demonstrates and celebrates the students’ determination to speak out and legitimize their opposition to the war.Similarly to the tumultuous political climate that birthed the Berkeley protest posters, the speech-communication discipline underwent substantial change in the early 1970s. According to Benson, The discipline, while not abandoning its interest in Aristotle’s foundational Rhetoric, was already moving rapidly in other directions, seeking to understand rhetoric from the point of view of the citizen whose judgment was being solicited, recovering marginal voices, asking questions about the ethics of persuasion, investigating the rhetorical action of non-oratorical forms, pressing forward on the close reading of rhetorical texts, and inquiring about empirical matters such as the preparation, circulation, and reception of rhetoric. (54)To demonstrate this shift, Benson identifies Robert P. Newman’s, Hermann Stelzner’s, Karlyn Kohrs Campbell’s, and Forbes I. Hill’s rhetorical analyses of the “Silent Majority” speech. Benson also highlights the Wingspread and Pheasant Run conferences, which met in 1970 to discuss the scope of rhetoric and the appropriate means for studying it. More precisely, these meetings helped legitimize scholarship that examined non-oratorical forms. Benson’s analysis of the Berkeley posters is particularly fitting in that he collected them the same month that he attended Pheasant Run. In so doing, Benson returns readers to a historic intersection of war protests, visual rhetoric, and rhetorical theory.Despite Benson’s presence at Berkeley and Pheasant Run, his analysis abstains from auto-ethnography. Indeed, Benson does not mention until the last two pages of Posters for Peace that he attended Pheasant Run. Glimmers of this project’s personal significance shine throughout, nonetheless. For instance, Benson incorporates nearly thirty photographs he took of visual rhetoric protesting the wars in Vietnam and Iraq. These photographs are helpful for illustrating his argument. Their layout could have been stronger in his section on the Roman graffiti, however. Although Benson concludes his discussion of the graffiti on page 83, photographs from Rome appear on each subsequent page until page 95. One suspects that these photographs of graffiti could have been condensed into one section. Moreover, two photographs of the Roman Pasquino statue (figures 34 and 35) appear redundant. These are minor issues, however, in an otherwise well-structured book.Posters for Peace gives readers pause to consider the role of archives in rhetorical scholarship. In recent years, the term archive has expanded within the humanities to encompass not simply institutional collections, such as those found at presidential libraries, but also those created by scholars in the course of their research. What makes Benson’s book exceptional is that he illustrates both senses of the word archive. Insofar as these posters and photographs are freely available in the Thomas W. Benson Political Protest Collection at the Penn State University Libraries, other scholars may make recourse to these historically significant artifacts. Additionally, Posters for Peace may serve as a model for scholars who are interested in preserving the ephemeral texts they study.Several years ago, in Lester Olson, Cara Finnegan, and Diane Hope’s edited collection on visual rhetoric, Visual Rhetoric Communication and American Culture, Benson invited students and scholars alike to note the significance of visual texts—exclaiming, “Look, Rhetoric!” In Posters for Peace, Benson demonstrates first-hand the value of this exhortation—both in his analysis and in creation of an archive of ephemeral visual texts. Scholars interested in visual rhetoric, protest rhetoric, or rhetorical history will profit greatly from reading Benson’s book. It is well written and offers a unique retrospective of the academic and political discussions in the early 1970s. Inasmuch as Benson offers a glimpse into the theoretical changes then afoot in speech communication, I suspect that this volume will be of special importance to young scholars as they navigate disciplinary narratives. In short, Posters for Peace is sure to inspire scholars and inform their own work as they complete part of society’s homework, too.

    doi:10.1080/15362426.2016.1138752
  2. Epideictic Rhetoric: Questioning the Stakes of Ancient Praise
    Abstract

    This useful, clearly written, and highly satisfying book is Laurent Pernot’s second major English-language contribution to rhetorical scholarship, after his 2005 Rhetoric in Antiquity (originally La rhétorique dans l’antiquité in 2000). Here Pernot builds on work from his earlier career, in particular his 1993 La rhétorique de l’éloge dans le monde gréco-romain.The point of departure, in Chapter One, is the striking proliferation of epideictic genres in later antiquity—or, at least, the number of genres recognized as “epideictic” by rhetoricians, rhetors, and their audiences. Whereas Aristotle has a limited notion of the epideictic “genus,” by Menander Rhetor’s time, roughly the late third century, the category has evolved to include a wide range of genres, each with its own distinct (if overlapping) inventional topoi. The list includes the traditional funeral speech (epitaphios logos) and the festival speech (panēgyrikos logos) as well as various kinds of encomia in praise of individuals, cities, harbors, aqueducts, and so on. There is also the imperial oration, the birthday speech, the nuptial speech delivered outside the bedroom door, the welcome-speech to an arriving official as he stepped ashore, and the farewell speech when he left. There were also forms of speech that took the functions of ancient poetry, such as the victory-speech (the epinikios logos), a prose equivalent to Pindar’s odes for victorious athletes, or Aelius Aristides’ “hymns” and “monodies” in prose (see Regarding Sarapis). At the same time a number of ancient, poetic forms persisted, such as hymns to the gods and mythic narratives (e.g., the Dionysiaca, a 48-book epic poem about the god’s conquest of India), and these were called “epideictic” too.And so on again. I have not yet even mentioned Hermogenes of Tarsus’ classification of all poetry, history, and philosophy as “pure panegyric,” i.e., as epideictic rhetoric (On Types of Style 2.12). Further, as Pernot suggests in Chapter Three (97–99), encomiastic or parainetic praise might function as an important element in practical deliberative and judicial discourse, and even as a kind of deliberative discourse in itself. (Parainesis praises ethical virtues and exhorts the listener to observe them, as in Isocrates’ To Nicocles.) While Pernot may not be willing to go that far, we do find confirmation in Byzantine lists of model texts for imitation, in which Plutarch’s Moralia (Ta Ēthika) stand as examples of the “deliberative” genre.Pernot’s basic point in Chapter One is that the “rise of epideictic” to ascendency in later antiquity was an “irresistible” and “unstoppable” phenomenon (27) that the usual histories of rhetoric have mostly failed to understand. But if we set aside the usual assumption that epideictic is “mere” display, epideictic proves itself more creative and more vital—and more pragmatically consequential—than we tend to think.Pernot addresses this challenge in two main ways. The first is to define epideictic more precisely—to specify what is not epideictic. If, for example, we follow Aristotle’s audience-subject-time definition of the three (why three?) “genres” of rhetoric, it appears that there are two fairly specific kinds of practical civic speech addressed to judges in a well-defined civic space (a court of law, a council-hall, a public assembly), and besides these a third and vaguer kind, epideictic, which is not addressed to judges but to theōroi, “observers/spectators.” The audiences of the two practical genres (jurymen, councilors) are empowered to issue legally binding decrees (Socrates is guilty; send reinforcements to the expedition in Sicily). The theōros of epideictic, in contrast, is not empowered to issue binding judgments, but is concerned with observing a display (epideixis) of praise or blame in the present moment. Epideictic is defined in terms of lack.The argument would take too long to work out here, but the ultimate effect of that definition is to assign all speech not specifically addressed to judges in some sort of court or council-hall to epideictic. All speech, after all, implicitly blames and praises in some way. If you refute my argument you “blame” its defective reasoning; if you defend and confirm it, you “praise” the quality of its undeniable proofs. Even at the level of word choice, to state the obvious, every choice implies some evaluative attitude toward what is named, and thus implicitly blames or praises it. So we have a three-part classification of rhetorical genres consisting of two specific kinds of speeches (judicial and deliberative) and all other human language use (epideictic).Pernot’s basic remedy is to limit the notion of epideictic to encomiastic discourse: a more or less determinate genre (as codified, for example, in ancient progymnasmata manuals) whose evolution can be traced from a handful of early exemplars to the profusion we see later. This move has the virtue of keeping epideictic within the category of civic discourse. The encomium, the panegyric, and their derivatives are normally performed in some sort of sanctioned civic space or event, such as a state funeral, a religious festival, a celebratory homecoming for a victorious athlete, and so on, by a person specially commissioned for the job and considered worthy of it. The speech then worked to forge or refresh a communion of shared belief by eliciting approval for the praise bestowed on the honoree—a rhetorical effect that often was more important than the honoree’s real character (see Leslie Kurke’s The Traffic in Praise).The second approach to the “unstoppable” rise of epideictic in later antiquity is mostly an extension of the first. We need to consider the socio-political structure of the Greco-Roman world, and the occasions and spaces it provided for public speech, in order to understand the proliferation of encomiastic genres. As I have argued elsewhere, we cannot explain the rise of epideictic merely by invoking the supposed “decay” of judicial and symbouleutic rhetoric. In fact, in every major town and city in the Roman Empire there were courts of law and council-halls, and these continued to be busy (if confined to local matters and restrained by procedural regulations and written law). To understand the rise of epideictic/encomiastic rhetoric, we must understand the role it played in sustaining the sense of a common culture shared by the far-flung, multiethnic elites that ran the Roman Empire (which one could argue was more like a multinational corporation than a modern state). From this perspective, the encomiastic culture of epideictic very effectively performed the role attributed in Cicero’s De Oratore to the “perfect orator.”Two quick remarks. One: identifying epideictic with civic encomia has many virtues, as noted above, but I wonder what happens to, for example, Hermogenes’ treatment of poetry, history, and philosophy as “pure” epideictic (panegyric)—as opposed to “practical” (civic) epideictic. These “pure” (meaning unmixed) types can be seen as also participating in praise and blame, and as forging or undermining different kinds of cultural communion. Two: the notion of sustaining a common culture among the Roman Empire’s administrative class—some of whom were Syrians, Greeks, North Africans, and so on—is very appealing, but I suspect that some readers will want to hear more about the less-irenic tensions in Greco-Roman culture and what role Hermogenes’ “pure epideictic” genres played in ideological insurgencies.From here I will be very brief. My water-clock has just about run out.Chapter Two, “The Grammar of Praise,” details the lists of topoi specified for different types of epideictic, offers a brief typology of speeches, and makes a list of characteristic figures (apostrophe, hyperbole, and comparative metaphor). Much of this will not be news for anyone familiar with Menander Rhetor, but it will be an excellent introduction for those who are not. The core argument, regarding epideictic as an instrument of communion, will be interesting to all.Chapter Three, “Why Epideictic Rhetoric?” takes on the traditional suspicion of epideictic as empty flattery and/or inconsequential display. Most of the arguments of this chapter are reflected in the paragraphs above: epideictic rhetoric has persuasory functions that are socially and politically consequential. Perhaps what is most interesting in this chapter is Pernot’s account of the circumstances of epideictic performance in antiquity and, especially, his estimates of the length of epideictic speeches (82): for example, Aelius Aristide’s Regarding Rome takes about one hour to deliver; imperial panegyrics took 30 minutes. (The addressees, after all, were busy people.) This chapter is worth the whole book.Chapter Four, “New Approaches in Epideictic,” suggests directions for future research. These include an “anthropological” application of speech-act theory to the performative and ceremonial aspects of epideictic discourse, and the uses of silence and “veiled” discourse to communicate what might be dangerous to say, or to promote subversive “dissent and denunciation” instead of “communion.” This will, I suspect, be the preferred direction of many readers. Pernot, however, both acknowledges that preference and calls for “a little more patience” with epideictic as an irenic and utopian instrument of communion (99–100). It may not be a bad idea to consider it that way first.

    doi:10.1080/15362426.2016.1138749
  3. Enthymemes in the Orators
    Abstract

    ABSTRACT A theoretical bias pervades enthymeme. Most studies of the enthymeme are thoroughly Aristotelian and syllogistic, while the study of enthymemes in ancient oratory is virtually nonexistent. Yet the Attic orators used enthymemes commonly and consistently, and as practitioners, they have something to teach us about enthymemes that theorists can’t. In this article, I begin an examination of oratorical enthymemes and the variety of their use and offer a preliminary understanding of the “oratorical enthymeme” as a rhetorical technique. I conclude by briefly touching on the connections between oratorical enthymemes and ancient theory.

    doi:10.1080/15362426.2016.1137248

July 2015

  1. EOV Editorial Board
    Abstract

    Advances in the History of RhetoricAnnual Publication of the American Society for the History of RhetoricEditorEkaterina HaskinsCommunication and Media, Rensselaer Polytechnic InstituteEditorial BoardDon Abbott, English, University of California, DavisJanet Atwill, English, University of Tennessee, KnoxvilleBeth S. Bennett, Communication Studies, University of AlabamaRobert W. Cape, Jr., Classical and Modern Languages, Austin CollegeAmitava Chakraborty, Modern Indian Languages and Literary Studies, University of DelhiClive E. Chandler, Classics, University of Cape TownChristopher P. Craig, Classics, University of Tennessee, KnoxvilleJeanne D. Fahnestock, English, University of MarylandLinda Ferreira-Buckley, English, University of Texas, AustinDavid Frank, Clark Honors College, University of OregonCheryl Glenn, English, Pennsylvania State UniversityRichard Graff, Writing Studies, University of MinnesotaS. Michael Halloran, Communication and Media, Rensselaer Polytechnic InstituteDavid Hoffman, Public Affairs, Baruch College, City University of New YorkBernard E. Jacob, Law, Hofstra UniversityNan Johnson, English, Ohio State UniversitySahar Mohamed Khamis, Communication, University of MarylandJanice Lauer, English, Purdue UniversityAndrea Lunsford, English, Stanford UniversityNoemi Marin, Communications, Florida Atlantic UniversityGlen McClish, Rhetoric and Writing Studies, San Diego State UniversityMarina McCoy, Philosophy, Boston CollegeRaymie E. McKerrow, Interpersonal Communication, Ohio UniversityThomas Miller, English, University of ArizonaJean Dietz Moss, English, Catholic University of AmericaJames J. Murphy, English, University of California, DavisSean Patrick O’Rourke, Communication Studies, Furman UniversityAngela G. Ray, Communication, Northwestern UniversityAndreea Deciu Ritivoi, English, Carnegie Mellon UniversityPatricia Roberts-Miller, Rhetoric and Writing, University of Texas at AustinJohn Scenters-Zapico, English, University of Texas, El PasoJohn D. Schaeffer, English, Northern Illinois UniversityRobert Sullivan, Speech Communication, Ithaca CollegeJane Sutton, Communication Arts and Sciences, Pennsylvania State University, YorkDave Tell, Communication Studies, University of KansasArthur E. Walzer, Communication Studies, University of Minnesota—Twin CitiesBarbara Warnick, Communication, University of WashingtonKathleen Welch, English, University of OklahomaMarjorie Curry Woods, English, University of Texas

    doi:10.1080/15362426.2015.1088272

April 2015

  1. Contributors
    Abstract

    Timothy Barney is an assistant professor of rhetoric and communication studies at the University of Richmond. His scholarship revolves around Cold War–era public address and visual rhetoric (particularly through the medium of cartography) as well as the political culture of post–Cold War transitions in Germany and the Czech Republic. His book, titled Mapping the Cold War, is forthcoming from the University of North Carolina Press in 2015. He is also working on a new project about the European Union and its promotional activities in the United States.András Bozóki is a professor of political science at the Central European University (CEU) in Budapest. He has published widely in topics of democratization, the role of intellectuals, the roundtable talks of 1989, Central/Eastern European politics, the transformation of Communist successor parties, and the ideology of anarchism. His books include Post-Communist Transition: Emerging Pluralism in Hungary (1992), Democratic Legitimacy in Post-Communist Societies (1994), Intellectuals and Politics in Central Europe (1999), The Roundtable Talks of 1989: The Genesis of Hungarian Democracy (2002), Political Pluralism in Hungary (2003), Anarchism in Hungary: Theory, History, Legacies (2006), and Virtual Republic (2012). He has taught at Columbia University, Tübingen University, Nottingham University, Bologna University, Smith College, Mount Holyoke College, Hampshire College, and, in his native Hungary, Eötvös Loránd University. He has been a research fellow at the University of California, Los Angeles (UCLA); the Institute for Advanced Study in Berlin; the Netherlands Institute for Advanced Study (NIAS); the European University Institute (EUI) in Florence; the Sussex European Institute in Brighton; and the Institute for Humane Sciences (IWM) in Vienna.Senkou Chou is an affirmative cultural critic. His work bridges rhetoric, media theory, French philosophy, and Chinese culture.Matthew deTar is a visiting assistant professor of rhetoric studies at Whitman College. He recently completed his doctorate in the rhetoric and public culture program at Northwestern University. His research focuses on narratives and figures of public discourse that influence national identity and political speech, particularly in the Middle East and Central Asia. His research has been supported by the Institute for Turkish Studies at Georgetown University and the Roberta Buffett Center for International and Comparative Studies at Northwestern University.Jason A. Edwards is an associate professor of communication studies at Bridgewater State University. He is the author of Navigating the Post–Cold War World: President Clinton’s Foreign Policy Rhetoric and coeditor of The Rhetoric of American Exceptionalism: Critical Essays. In addition, he has authored more than thirty articles and book chapters appearing in venues such as Rhetoric and Public Affairs, Communication Quarterly, Southern Journal of Communication, Presidential Studies Quarterly, and The Howard Journal of Communications.Martina Klicperová-Baker is a research fellow at the Institute of Psychology, Academy of Sciences of the Czech Republic; she is also affiliated with the Center for Behavioral Epidemiology and Community Health (C-BEACH), San Diego State University. Her research interests include the psychology of democracy, the psychology of democratic transitions, totalitarian experience, assessment of time perspective, moral behavior, and civility.Noemi Marin is a professor of communication and director of the School of Communication and Multimedia Studies at Florida Atlantic University. Dr. Marin is the author of the book After the Fall: Rhetoric in the Aftermath of Dissent in Post-Communist Times (2007) and contributor to several other books, including Negotiating Democracy: Media Transformation in Emerging Democracies (2007); Realms of Exile: Nomadism, Diaspora, and Eastern European Voices (2005); Intercultural Communication and Creative Practices (2005); Culture and Technology in the New Europe: Civic Discourse in Transformation in Post-Communist Nations (2000). In addition, she was the coeditor with Cezar M. Ornatowski of the Collocutio section in Advances in the History of Rhetoric in 2006 and 2008–2009. Dr. Marin is the recipient of the 2009 researcher/creative scholar of the year award, Florida Atlantic University, and the 2009 presidential leadership award, Florida Atlantic University; and was named the Fulbright summer institute expert on Eastern Europe in 2003, 2004, and 2011.Cezar M. Ornatowski is a professor of rhetoric and writing studies and is associated faculty in the master of science program in homeland security at San Diego State University. His research includes rhetoric and political transformation (especially in Central/Eastern Europe) as well as intersections between rhetoric, totalitarianism, democracy, and security. In 1999, he was a senior Fulbright research scholar at the Culture Study Unit of the Institute for Philosophy and Sociology of the Polish Academy of Sciences. He is also an honorary fellow of the Center for Rhetoric Studies at the University of Cape Town, South Africa.Jane Robinett is a professor emerita of rhetoric and writing studies and English and comparative literature at San Diego State University. Her current research interests include rhetoric and trauma studies; rhetoric and nonviolence; and rhetoric and resistance literature. She was a Fulbright lecturer at the University of Costa Rica in 1993.Philippe-Joseph Salazar was educated at Lycée Lyautey (Casablanca) and Louis-le-Grand (Paris), and is a graduate from École normale supérieure and the Sorbonne, where he studied philosophy, anthropology, and critical theory under Emmanuel Levinas, Louis Althusser, and Roland Barthes. He is a sometime director in rhetoric and democracy at the Collège international de philosophie in Paris, founded by Jacques Derrida, and distinguished professor of rhetoric and humane letters at the University of Cape Town, South Africa. He is a 2009 Laureate recipient of the Harry Oppenheimer award, Africa’s premier research prize, in recognition of his pioneering work in rhetoric studies. His chronicles can be read on http://www.lesinfluences.fr/-Comment-raisonnent-ils-.html and http://leplus.nouvelobs.com/philippejosephsalazar.Anna Szilágyi is a doctoral candidate at the Department of Media and Communication at the City University of Hong Kong. She holds a master’s degree in Hungarian language and literature from Eötvös University and a master’s degree in political science from Central European University (both in Budapest, Hungary). She is a multilingual discourse analyst whose research concerns politics, political discourses, media, and journalism in post-Communist Central/Eastern Europe and Russia, especially the rhetorics of nationalism, populism, and far-right radicalism. Her recent publications include “Variations on a Theme: The Jewish ‘Other’ in Old and New Anti-Semitic Media Discourses in Hungary in the 1940s and 2011” (coauthored with András Kovács) in editors Ruth Wodak and John E. Richardson’s collection Analyzing Fascist Discourse: European Fascism in Talk and Text (New York: Routledge, 2013).David Cratis Williams is a professor of communication studies at Florida Atlantic University. His research broadly concerns rhetorical theory and criticism, public argument, and the synergistic connections between rhetoric and democracy. He focuses both on the study of political argument in Russia and on the life and works of Kenneth Burke. Williams is the executive director of both the Eurasian Communication Association of North America and the International Center for the Advancement of Political Communication and Argumentation.Marilyn J. Young is the Wayne C. Minnick professor of communication emerita at Florida State University. Her research has focused on political argument with an emphasis on the development of political rhetoric and argument in the former Soviet Union, particularly Russia. She remains an active scholar in retirement.

    doi:10.1080/15362426.2015.1010886
  2. Rhetorical Crossings of 1989: Communist Space, Arguments by Definition, and Discourse of National Identity Twenty-Five Years Later
    Abstract

    ABSTRACTThe Romanian political scene at the end of 1989 calls for a critical rhetorical perspective to understand how totalitarian politics clash with revolutionary changes and how communist space, so ambitiously crafted to cover an entire country’s public sphere, influences, if at all, a free(d) discourse on national unity. Examining official discourse on the cusp of revolutionary changes in Romania, in December 1989, this study argues that the concept of rhetorical space along with the enthymematic argument by definition of “we the nation” capture rhetoric in action, showing complex discursive crossings that legitimize the relationship between rhetoric and history at such times. Thus, the relationship between rhetorical space and the “we the nation” political argument, when applied to Romanian political discourse of 1989, reveals challenges that continue to feature the unsettledness of postcommunist discourse twenty-five years later.

    doi:10.1080/15362426.2015.1010878
  3. A Rhetoric Of Nonviolence: The Dalai Lama’s 1989 Nobel Peace Prize Lecture
    Abstract

    ABSTRACTIn 1989, the Nobel Prize for Peace was awarded to His Holiness the Dalai Lama, who accepted the prize on behalf of his much-beleaguered Tibetan people who continue to be engaged in a nonviolent struggle for their autonomy and freedom. This article examines the Dalai Lama’s Nobel Prize speech as it demonstrates his capability as a public intellectual (along the lines of Edward Said’s delineation of the role for exiles as public intellectuals) and broadens and renews the tradition of nonviolent rhetoric practiced by Mahatma Gandhi and Martin Luther King. Throughout the speech, the Dalai Lama employs a rhetoric of nonviolence forged in Buddhist principles, one that supports a rhetoric of peace that does not depend on the divisiveness of Western political rhetoric but on a recognition of common humanity and shared responsibility.

    doi:10.1080/15362426.2015.1010883
  4. Playing It Again in Post-Communism: The Revolutionary Rhetoric of Viktor Orbán in Hungary
    Abstract

    ABSTRACTThis longitudinal case study about the political rhetoric of Viktor Orbán—prime minister of Hungary between 1998 and 2002, and since 2010, respectively—demonstrates that the first, remarkable personal experiences in public communication may have a major impact (“imprinting”) on the future behavior of political actors. Orbán gave a memorably radical talk on June 16, 1989, urging Hungary’s democratic transition from Communism. The study uses critical discourse analysis and links it to media scholarship on live media events to show that Orbán became hostage of his own rhetoric and speech situation for the two decades that followed his 1989 entry.

    doi:10.1080/15362426.2015.1010872
  5. Rhetorics and Revolutions: Or, Why Write About 1989?
    Abstract

    Pragmatically, for most of us, “history” consists perhaps primarily of chronotopes, accumulations of symbols and shorthand associations that invest temporality with meaning: 1776, 1848, the 1960s, 1968, 1989. The chronotope 1968, for instance, consists, for many Americans, of symbols of the hippie movement, images of the Chicago Democratic Convention, the escalation of the Vietnam War. For the French, 1968 means primarily the month of May and the student revolt. For Poles, 1968 signifies March: student demonstrations in Warsaw followed by a paroxysm of official anti-Semitism that forced thousands out of their jobs and even out of the country. For Romanians, 1968 represents the political turn away from Moscow, as Nicolae Ceausescu aligned the country with the West in protest against the Warsaw Pact invasion of Czechoslovakia.1 Each society, regime, generation, perhaps even each locality, group, or family, has its own “time capsules” that to a large extent constitute the shared sense of history.2This special issue attempts to unpack and interrogate, from a variety of rhetorical perspectives, the chronotope of 1989—one of the more significant chronotopes that continues to haunt contemporary history and public discourse. It is also intended to serve as one possible time capsule of reflections on the year 1989.According to the American historian John Lukacs, the year 1989 marks the de facto end of the twentieth century. Lukacs argues that history does not observe neat divisions. The twentieth century did not actually start on January 1, 1901, because nothing happened on that date to make people think they were suddenly living in a different century. It was World War I that ushered in a different era: massive casualties, mass propaganda, the beginnings of “mass society,” the crisis of traditional values, mechanization of death and life, nagging doubts about the “civilizing” value of education and “civilization” itself, and the concomitant beginnings of new intellectual and political trends. Empires and monarchies (Austria-Hungary, Imperial Germany, Czarist Russia) that had defined the political order in Europe fell, while a new regime arose in Russia. Both Soviet Communism and German Nazism have their roots in World War I. Between 1914 and 1918, the Western world changed profoundly, only to change again in 1945, and then again in 1989 to 1991.The twentieth century, Lukacs claims, was a “short” century, one characterized by utopian experiments and totalitarian nightmares, punctuated by two of the bloodiest wars and greatest genocides in history, including both the Nazi and Communist genocides. As a direct or indirect result of the former, about 60 million people lost their lives (Romane 2006); as a result of the latter, about 100 million worldwide, including 20 million in the Soviet Union and 1 million in Central/Eastern Europe (Courtois et al. 1999). The century ended with the fall of the Communist regimes in Central/Eastern Europe in 1989–1990. Anyone who left for Mars in 1983, following the premiere of the film The Day After about the putative nuclear holocaust between the United States and the Soviet Union, would hardly recognize the world a mere decade later. Poland was a fully sovereign country once again, and the European Union was heading toward another extension. Tismaneanu (1992) has called the breakdown of Communist regimes in Central/Eastern Europe “one of the most important events in this [the twentieth] century” (ix).British anthropologist Anthony Cohen has argued that human communities cohere around symbols. Symbols, however, Cohen (1985) argues, “do not so much express meaning” as “give us the capacity to make meaning” (15; emphasis added). They are capacious containers, so to speak, that people invest with a diversity of meanings and interpretations. Human collectivities, Cohen (1985) suggests, share symbols, but they do not necessarily share their meanings. While most Americans, for example, profess the belief in freedom, few could probably agree as to its exact meaning. (Michael McGee [1980] refers to such specifically ideological symbols as ideographs). Cohen (1985) argues that “the reality of ‘community’ in people’s experience inheres in their attachment or commitment to a common body of symbols”; yet “the sharing of symbol is not necessarily the same as the sharing of meaning” (16).Indeed, 1989 has become such a symbol, one whose multiple meanings continue to both unite and divide. While in the West, especially in the United States, 1989 is associated mainly with the fall of the Berlin Wall and the end of the Cold War, in countries ranging from Russia, Poland, and Romania to China and Tibet its meanings are much more local and diverse, and its symbolic currency and potency in the political field are far from diminished by the passage of more than two decades—in fact, just the opposite. In many of these countries (for instance, in Poland or Romania) attitudes toward 1989 have become a major determinant of political orientation, a key element of public memory, and a clue to the interpretation of the contemporary political scene.In his contribution to this special issue, Philippe-Joseph Salazar captures the dual articulation of such symbolic dates: On the one hand, to date something is to recognize a “moment” as a movement, the passage of a force … [and] on the other hand, a date fixes a “moment” as a static pause, an interval in time. A date carries therefore the force of history, as something hits something else, the dynamic of politics, and the sense we have that, for a date to be imprinted in our experience of the world, some motion has to pass from one to another, through, literally, an act of force and, plainly, violence.The aim of the present issue is thus to interrogate 1989 as both, on the one hand, a fixed moment “imprinted in our experience of the world” and in the memories of its different “stakeholders,” and, on the other hand, as a “movement”—not only a “passage” from one state to another but as a movement, a transformative symbol, that continues to haunt the rhetorical imagination and to animate the political debates in much of Europe and beyond.As a historical moment, 1989 represents not only a revolutionary time—if by revolution one understands “a fundamental, deep change in the social order and organization of the state”—but also as a historical and rhetorical context for a variety of historical experiments, which “did not necessarily have to succeed” (Baczynski 2009, 8).As a metaphor (thus a “figure of perspective,” according to Burke [1966]), 1989 represents a past in perpetual return as a lens for the present, a creative rhetorical space (not unlike anniversaries, which are rhetorical occasions during which narratives and symbols of the past are used to nourish and shape the present, as well as the future).3 As one Polish member of parliament put it almost a year after the transition: “In every national yesterday there is a national today.”4 Indeed, for many Central/Eastern European countries, 1989 remains very much a part of the national today.However, 1989 also constitutes a potent symbol and creative rhetorical space to be exploited in strategic, geopolitical contexts. On June 4, 2014, Poland celebrated the twenty-fifth anniversary of the June 4, 1989, semidemocratic elections that effectively ended Communist domination. The celebrations coincided with the political crisis in Ukraine: the Russian occupation of Crimea and struggle with Russian separatists in Eastern Ukraine. Both U.S. president Barack Obama and Ukrainian president-elect Petr Poroshenko attended, and many Ukrainian flags dotted the crowd in Warsaw’s Castle Square during the main celebration. “There is no freedom without solidarity,” Polish President Bronislaw Komorowski said in his speech in reference to Ukraine, opening the ubiquitous Polish slogan from the 1980s to a new interpretative twist: solidarity with Ukrainian struggle against Russian aggression. While President-Elect Poroshenko emphasized the analogy between Poland’s Solidarity and the Ukrainian Majdan (a reference to the recent bloody demonstrations on Kiev’s Majdan Square against pro-Russian president Janukovitch), Barack Obama suggested that “the story of this nation [Poland] reminds us that freedom is not guaranteed” and that “the blessings of liberty must be earned and renewed by every generation—including our own. This is the work to which we rededicate ourselves today”; Obama’s words were reminiscent of the Gettysburg Address. “The Ukrainians today are the heirs of Solidarity,” Obama declared, cementing the analogy between the struggles of 1989 and the situation in Ukraine. “There is no freedom without solidarity,” he ended, echoing Komorowski, but now from the geopolitical perspective of an outsider to the region and a world leader.Many of the articles in this issue (Matthew deTar, Senkou Chou) address this symbolic and metaphoric quality of 1989. Others, especially Anna Szilágyi and András Bozóki, note the persistence of the “force of history” contained in the 1989 moment in the post-1989 rhetoric of Viktor Orbán—a “revolutionary” force that, as Bozóki and Szilágyi note, had “once been used to initiate a transition to democracy” and is “now [being] used to complete a constitutional coup d’état against an established democracy.”Dialogue around the events of 1989 often assumes a static Cold War space and then, conversely, some sort of definable post–Cold War space. Yet if we see transition as a process by which political communities and their leaders forge new rhetorical spaces and articulate new visions, as well as create ways to marshal and integrate complex histories into these visions, we gain a richer sense of how profound changes in collective identities and imaginaries are negotiated. This process is, as Cezar M. Ornatowski points out in his contribution, dialectical and rife with multiple ironies. (It is worth remembering here that Kenneth Burke [1969] considered irony to be the master trope of history—an insight borne out by the complex events of the transitions and the complexities of the posttransitional period). Noemi Marin’s contribution proposes rhetorical space as central to the examination of the Romanian 1989 scene, where totalitarian rhetoric enforced by Nicolae Ceausescu’s regime clashes with democratic opposition to redefine Romanian identity. Jason A. Edwards’s contribution investigates how the rhetoric of Slobodan Milosevic modified the national myths of Kosovo as a redemptive argument for the Serb pre-1989 national identity. David Cratis Williams and Marilyn J. Young’s article emphasizes the challenges Soviet/Russian leaders such as Gorbachev, Yeltsin, Putin, and Medvedev faced in finding a suitable lexicon of politics to invent, and articulate, the novel shapes of freedom and democratic life. Their article highlights another rhetorical dimension of the transitions of 1989: the challenge of “shaping freedom.” That challenge, according to Poland’s first non-Communist prime minister, Tadeusz Mazowiecki, proved to be even more difficult than the winning of freedom. “For years,” Mazowiecki (2009) remembers, “it seemed that winning freedom is so dreadfully difficult. Then it turned out that the shaping of freedom is not much easier” (13). Speaking from, and about, another place altogether, Jane Robinett analyzes the 1989 Nobel Peace Prize speech by the fourteenth Dalai Lama of Tibet, Tenzin Gyatso, looking at how the discourse on freedom continues to remain in tension with political histories and cultural narratives that conflate national and nationalistic platforms of public action.The Cold War and the post–Cold War, however we define these terms, do not exist without culturally bound, ideologically explosive, discursive contestations that bring them to life. The transition between these two periods becomes a tense site of ideological struggle between competing articulations of national history, as both Timothy Barney and Martina Klicperová-Baker demonstrate in their articles on Czech pre- and post-1989 political rhetoric. However, as Barney emphasizes in a comment that applies to all the articles in this special issue, and perhaps also to all attempts to come to terms once and for all with as complex a phenomenon as 1989, The historical arguments in the case of a changing (and ultimately disintegrating) Czechoslovakia … [are], of course, only one small piece of an entire spatial and temporal reimagining of Central and Eastern Europe, one that is still in process. Yet, by examining the implications of the rhetorical tensions in democratizing nations during the crumbling of the Cold War, we can perhaps reach a bolder cartography of transition that gets us further out of the binaries that both Cold War and even post–Cold War constructs create.Ultimately, 1989 represents what historians Gerd-Rainer Horn and Padraic Kenney (2004) refer to as a “transnational moment of change,” alongside 1848 or 1968. Such moments foreground the “question of commonality” and, one may add, difference, which, for Horn and Kenney, become “central, a window into the processes of history” (ix).5 In terms of the complex relationships between rhetoric and history, which belong to the central problematic of rhetorical studies, such moments are thus momentous from a rhetorical, not just historical, standpoint.Rhetorically, explorations of such windows provide an opportunity for comparative studies—not, however, in the vein of comparative rhetoric (which has a specific meaning in rhetorical studies) but in the vein of what one may perhaps conceive of as comparative rhetorical histories, somewhat loosely analogous to what Horn and Kenney (2004) advocate as “comparative history.” In terms of such histories, the transnational moment of 1989 appears to consist largely, and paradoxically, of returns to, or perhaps reinventions of, national histories. Horn and Kenney (2004) note, “[I]t is in the modern era that one begins to observe moments in which social, political, and cultural movements, and even entire societies, even as they are bound within a narrative of the nation-state, consciously or unconsciously embrace similar experiences or express similar aspirations across distinctly national frontiers” (x).In the cases of all such modern transnational/national moments, as Horn and Kenney (2004) point out, the underlying processes of change predated the particular date associated with the change and continued after it—sometimes long after it. In fact, in the cases of most of the Central/Eastern European transformations associated with the year 1989, the processes continue to shape internal politics and to reverberate through the cultures, signaling perhaps not the Fukuyamasque (1992) “end of history” but rather its continuation “by other means.” For the denizens of such countries as Poland, the year 1989 marked not the “end of history” but the end of the utopia of an ideal state based on enforced monocentric unity that could transform human relations and human nature itself—a utopia that began, in Western political imagination, with Plato’s Republic. Ornatowski’s article examines the dialectics of the dissolution of such a utopian vision in the case of Poland. This dissolution, Ornatowski suggests, marked in effect a revolutionary return from utopia back to history in an ironic reversal of the dialectical process followed by Plato in his Republic.The articles in this issue, beginning with Salazar’s whimsical musings on the tradition and meanings of dating itself, thus in various ways and from various perspectives interrogate the received narratives of 1989 from the distance of the twenty-five years that separate us from these historic events. While many of the authors note the centrality of the ubiquitous theme of return in 1989 and post-1989 discourses (return to Europe, return of/to politics, return of the people, and so on), they note that such returns also mark new beginnings that present alternatives and/or transformative possibilities in different historical contexts, such as former Yugoslavia, Soviet/Post-Soviet nations, or the “new Europe.”Twenty-five years later, 1989 continues to remain a thriving locus of rhetorical inquiry, as debates over “post-Communism” (the situation after Communism) and/or “postcommunism” (the sociopolitical situation characterized by the persistent presence of the past) continue to define transitional dimensions of political life and remain an open field of political persuasion. Attempting to reconstruct the relationship between history and rhetoric during and after 1989 as a referential anchor for transitional studies, this issue addresses both past and present, the historical moment of 1989, and the broader pre- and post-1989 historical contexts as a temporal framework within which political and rhetorical dynamics of transition can be examined. How these dynamics continue to play out on the local and global scenes still remains to be seen and depends very much on the evolving and contested perceptions and interpretations of the meanings of 1989.

    doi:10.1080/15362426.2015.1010860

July 2014

  1. Editorial Board EOV
    Abstract

    Advances in the History of RhetoricAnnual Publication of the American Society for the History of RhetoricEditorEkaterina HaskinsCommunication and Media, Rensselaer Polytechnic InstituteEditorial BoardDon Abbott, English, University of California, DavisJanet Atwill, English, University of Tennessee, KnoxvilleBeth S. Bennett, Communication Studies, University of AlabamaRobert W. Cape, Jr., Classical and Modern Languages, Austin CollegeAmitava Chakraborty, Modern Indian Languages and Literary Studies, University of DelhiClive E. Chandler, Classics, University of Cape TownChristopher P. Craig, Classics, University of Tennessee, KnoxvilleJeanne D. Fahnestock, English, University of MarylandLinda Ferreira-Buckley, English, University of Texas, AustinDavid Frank, Clark Honors College, University of OregonCheryl Glenn, English, Pennsylvania State UniversityRichard Graff, Writing Studies, University of MinnesotaS. Michael Halloran, Communication and Media, Rensselaer Polytechnic InstituteDavid Hoffman, Public Affairs, Baruch College, City University of New YorkBernard E. Jacob, Law, Hofstra UniversityNan Johnson, English, Ohio State UniversitySahar Mohamed Khamis, Communication, University of MarylandJanice Lauer, English, Purdue UniversityAndrea Lunsford, English, Stanford UniversityNoemi Marin, Communications, Florida Atlantic UniversityGlen McClish, Rhetoric and Writing Studies, San Diego State UniversityMarina McCoy, Philosophy, Boston CollegeRaymie E. McKerrow, Interpersonal Communication, Ohio UniversityThomas Miller, English, University of ArizonaJean Dietz Moss, English, Catholic University of AmericaJames J. Murphy, English, University of California, DavisSean Patrick O’Rourke, Communication Studies, Furman UniversityAngela G. Ray, Communication, Northwestern UniversityAndreea Deciu Ritivoi, English, Carnegie Mellon UniversityPatricia Roberts-Miller, Rhetoric and Writing, University of Texas at AustinJohn Scenters-Zapico, English, University of Texas, El PasoJohn D. Schaeffer, English, Northern Illinois UniversityRobert Sullivan, Speech Communication, Ithaca CollegeJane Sutton, Communication Arts and Sciences, Pennsylvania State University, YorkDave Tell, Communication Studies, University of KansasArthur E. Walzer, Communication Studies, University of Minnesota–Twin CitiesBarbara Warnick, Communication, University of WashingtonKathleen Welch, English, University of OklahomaMarjorie Curry Woods, English, University of Texas

    doi:10.1080/15362426.2014.964966

January 2014

  1. Rhetoric and Its Masses: An Introduction
    Abstract

    In virtually every epoch of its history, the theory of rhetoric has been associated with large, anonymous groups of people. They appear sometimes as crowds and at other times as mobs. At still other times, these large, anonymous groups of people are figured as herds, (counter)publics, imagined communities, “the people,” the audience, or social imaginaries. In whatever guise they appear, these anonymous groups of people have played a major role in the development of the idea of rhetoric. A few examples will make my point. Plato (2001) defined rhetoric as discourse that would persuade an ignorant crowd (94). Augustine (2001) tailored rhetoric to the “multitude of the wise” (459). In the sixteenth century, Castiglione (2001) calibrated rhetoric to the tastes of “ladies or gentlemen” (663). In the eighteenth century, David Hume (2001) suggested that discourse must account for “man in general” (836). Thomas Sheridan (2001) developed his “Lectures on Elocution” from a consideration of “man in his animal state” (884). By 1828, Richard Whately (2001) could characterize the entire history of rhetoric as so many theories on how to persuade the “promiscuous multitude” (1007). In 1958, Chaim Perelman and Lucie Olbrechts-Tyteca made a large, anonymous group of people—the “universal audience”—famous as the enabling presupposition of all rational argument (Perelman and OlbrechtsTyteca 1991, 31–35). Finally, consider the vibrant subfield of public sphere theory. In the first decade of the twenty-first century, public sphere theory may be the most institutionally secured of rhetoric’s modalities. In this popular mode, rhetoric is understood as the democratic practice of engaging groups of people qua citizens. Administrators seem to love this vision of rhetoric. Basic courses in both writing and speech are often designed explicitly as training in civic engagement, and institutionalized centers for civic engagement are now a common feature of research universities. Rhetoric, we might say, has generated institutional security by tying its fate to (and betting its value on) a particularly resonant large group of anonymous people: the

    doi:10.1080/15362426.2014.886924
  2. Fearing the Masses: Gustave Le Bon and Some Undemocratic Roots of Modern Rhetorical Studies
    Abstract

    ABSTRACT As the popular narrative has it, the modern speech discipline in the United States was born out of a concern for democracy and reason. However, this story occludes other, decidedly undemocratic, foundational ideas that were at the heart of rhetoric and oratory during the first half of the twentieth century. Given contemporary concerns with both deliberative democracy and affect theory, rhetoricians and speech teachers would benefit today from a fuller understanding of some of the undemocratic ideas that influenced the modern rhetorical renaissance. This article helps accomplish this by focusing on the work of Gustave Le Bon, whose concern with persuasion and the masses was influential on early scholars of rhetorical oratory, including James Winans, William Brigance, and James O’Neill. Indeed, it was Gustave Le Bon who popularized the notion that the masses were like a psychological crowd devoid of reason and the ability to deliberate.

    doi:10.1080/15362426.2014.886932

October 2012

  1. Consilium: A System to Address Deliberative Uncertainty in the Rhetoric of the Middle Ages
    Abstract

    ABSTRACTThis article treats the idea of consilium as a concept in the rhetoric of the Western Middle Ages. The tradition of civic oratory in antiquity was associated with the deliberative genre, and civic speech was perpetuated in the Middle Ages but manifested itself as consilium. In the letters of Fulbert of Chartres, the rhetorical commentaries of Thierry of Chartres, and the rhetorical treatises of Albertanus of Brescia and Brunetto Latini, the concept of consilium (“counsel”) systematically describes persuasive human interaction to address deliberative uncertainty about future civic decisions. Medieval rhetoricians use the term consilium both synonymously with deliberation and to describe an activity of persuasion that is akin to deliberative oratory. In rhetorical texts describing the practice of counsel in the Middle Ages, we see a transition from counsel as a subject of rhetorical theory to counsel as a public practice.

    doi:10.1080/15362426.2012.712741
  2. Editorial Board EOV
    Abstract

    EditorEkaterina HaskinsLanguage, Literature, and Communication, Rensselaer Polytechnic InstituteEditorial BoardDon Abbott, English, University of California, DavisJanet Atwill, English, University of Tennessee, KnoxvilleBeth S. Bennett, Communication Studies, University of AlabamaRobert W. Cape, Jr., Classical and Modern Languages, Austin CollegeAmitava Chakraborty, Modern Indian Languages and Literary Studies, University of DelhiClive E. Chandler, Classics, University of Cape TownChristopher P. Craig, Classics, University of Tennessee, KnoxvilleJeanne D. Fahnestock, English, University of MarylandLinda Ferreira-Buckley, English, University of Texas, AustinDavid Frank, Clark Honors College, University of OregonCheryl Glenn, English, Pennsylvania State UniversityRichard Graff, Writing Studies, University of MinnesotaS. Michael Halloran, Language, Literature, and Communication, Rensselaer Polytechnic InstituteDavid Hoffman, Public Affairs, Baruch College, City University of New YorkBernard E. Jacob, Law, Hofstra UniversityNan Johnson, English, Ohio State UniversitySahar Mohamed Khamis, Communication, University of MarylandJanice Lauer, English, Purdue UniversityAndrea Lunsford, English, Stanford UniversityNoemi Marin, Communications, Florida Atlantic UniversityGlen McClish, Rhetoric and Writing Studies, San Diego State UniversityMarina McCoy, Philosophy, Boston CollegeRaymie E. McKerrow, Interpersonal Communication, Ohio UniversityThomas Miller, English, University of ArizonaJean Dietz Moss, English, Catholic University of AmericaJames J. Murphy, English, University of California, DavisSean Patrick O'Rourke, Communication Studies, Furman UniversityAngela G. Ray, Communication, Northwestern UniversityAndreea Deciu Ritivoi, English, Carnegie Mellon UniversityPatricia Roberts-Miller, Rhetoric and Writing, University of Texas at AustinJohn Scenters-Zapico, English, University of Texas, El PasoJohn D. Schaeffer, English, Northern Illinois UniversityRobert Sullivan, Speech Communication, Ithaca CollegeJane Sutton, Communication Arts and Sciences, Pennsylvania State University, YorkDave Tell, Communication Studies, University of KansasArthur E. Walzer, Communication Studies, University of Minnesota–Twin CitiesBarbara Warnick, Communication, University of WashingtonKathleen Welch, English, University of OklahomaMarjorie Curry Woods, English, University of Texas

    doi:10.1080/15362426.2012.734751

July 2011

  1. Editorial Board
    Abstract

    Robert N. GainesCommunication, University of MarylandDon Abbott, English, University of California, DavisJanet Atwill, English, University of Tennessee, KnoxvilleBeth S. Bennett, Communication Studies, University of AlabamaRobert W. Cape, Jr., Classical and Modern Languages, Austin CollegeAmitava Chakraborty, Modern Indian Languages and Literary Studies, University of DelhiClive E. Chandler, Classics, University of Cape TownChristopher P. Craig, Classics, University of Tennessee, KnoxvilleLinda Ferreira-Buckley, English, University of Texas, AustinDavid Frank, Clark Honors College, University of OregonCheryl Glenn, English, Pennsylvania State UniversityS. Michael Halloran, Language, Literature, and Communication, Rensselaer Polytechnic InstituteEkaterina Haskins, Language, Literature, and Communication, Rensselaer Polytechnic InstituteBernard E. Jacob, Law, Hofstra UniversityNan Johnson, English, Ohio State UniversitySahar Mohamed Khamis, Communication, University of MarylandJanice Lauer, English, Purdue UniversityAndrea Lunsford, English, Stanford UniversityNoemi Marin, Communications, Florida Atlantic UniversityRaymie E. McKerrow, Interpersonal Communication, Ohio UniversityGlen McClish, Rhetoric and Writing Studies, San Diego State UniversityThomas Miller, English, University of ArizonaJean Dietz Moss, English, Catholic University of AmericaJames J. Murphy, English, University of California, DavisSean Patrick O'Rourke, Communication Studies, Furman UniversityJohn Scenters-Zapico, English, University of Texas, El PasoJohn D. Schaeffer, English, Northern Illinois UniversityRobert Sullivan, Speech Communication, Ithaca CollegeJane Sutton, Communication Arts and Sciences, Pennsylvania State University, YorkArthur E. Walzer, Communication Studies, University of Minnesota–Twin CitiesBarbara Warnick, Communication, University of WashingtonKathleen Welch, English, University of OklahomaMarjorie Curry Woods, English, University of Texas

    doi:10.1080/15362426.2011.620915

April 2011

  1. Toward a Non-Stoical Cosmopolitanism
    Abstract

    The influences of Stoicism on the historical development of rhetorical theory are deeply interwoven into the history of rhetoric, from Cicero to the Enlightenment.1 In recent years, interest in the Stoics has enjoyed a revival in conjunction with discussions of cosmopolitanism, most notably the lively debate surrounding Martha Nussbaum's (2002) proposal for a cosmopolitan education, and some of the articles presented in this issue remind us of the connection between the Stoics and certain conceptions of cosmopolitanism. My interest in the convergence of these conversations stems from my own work on the possibilities and necessity of a cosmopolitan rhetoric for our time, a time characterized by massive displacements: the movement of people through geographical and social space, the homogenization of space, and the technological abolition of space (Darsey 2003).Nussbaum's inquiry into cosmopolitanism is occasioned by an urgent sense of movement across boundaries. Our time has been described as one in which “rootlessness, movement, homelessness and nomadism are the motifs of the day” (Skribs, Kendall, and Woodward 2004, 115). bell hooks begins her recent book, Belonging: A Culture of Place, with this poignant observation: “As I travel around I am stunned by how many citizens in our nation feel lost, feel bereft of a sense of direction, feel as though they cannot see where our journeys lead, that they cannot know where they are going. Many folks feel no sense of place” (2009, 1). As Pico Iyer puts it: For more and more people … the world is coming to resemble a diaspora, filled with new kinds of beings—Gastarbeiters and boat people and marielitos—as well as new kinds of realities: Rwandans in Auckland and Moroccans in Iceland. One reason why Melbourne looks ever more like Houston is that both of them are filling up with Vietnamese pho cafés; and computer technology further encourages us to believe that the furthest point is just a click away. (2001, 10–11)So Nussbaum, drawing from Stoic sources, feels the imperative to move beyond the borders of the nation state (2002, 3).In the world described by hooks, Iyer, and Nussbaum, the question for rhetoric is this: What is the proper rhetorical response to an increasingly globalized and cosmopolitan world? In a world in which place is rapidly disappearing, from where do arguments come? How can an audience be addressed? About this aspect of radical displacement, Iyer writes: “The Global Soul may see so many sides of every question that he never settles on a firm conviction.” The answer to the question “Where do you stand?” is, for Iyer, “treacherous” (2001, 25). Place has historically been inextricably connected to meaning-making and has, at least prior to very recent time, been the most convenient site of “culture.” As evidence of this relationship, Akhil Gupta and James Ferguson point to world maps on which the world is represented as a collection of countries, “inherently fragmented space, divided by different colors into diverse national societies, each ‘rooted’ in its proper place… . It is so taken for granted that each country embodies its own distinctive culture and society that the terms ‘society’ and ‘culture’ are routinely appended to the names of nation-states” (1997, 34). The mapping described by Gupta and Ferguson suggests two things: (1) a deep desire for definition, the dual and simultaneous operation of inclusion and exclusion; and (2) the conceit that the borders marked by the colored patches are as stable and constant as the mountains, rivers, and other geographical features that populate the map.The fiction of stability presented by the cartography exposed, where, then, do we find grounds for argument in a world in which stable ground has disappeared? What are the bases for argument? Where are the places we search for arguments in a world of flux? Are there any more commonplaces? One temptation, evidenced in the summer 2010 “Restore America” rally in Washington, DC, is to retreat into provincialism. Any cursory survey of recent news stories provides a disheartening number of examples of attempts to reconcile conflicting ethical claims too often retreating to a reassertion of the local. At the time of this writing, those stories include the passing of legislation in the Slovak Republic making that country the only European country to require that its national anthem be played daily in schools, at each town council meeting, and on all public radio and television programs. This, along with the requirement that all state business be conducted in the Slovak language has created concern among the Hungarian minority that these laws are part of a movement to ostracize ethnic Hungarians. In March 2010, a group of Latin American nations joined in a new bloc that excludes the United States and Canada, and in April, investigators found evidence of the revival of human sacrifice among Kali worshippers in Bolpur, India. Throughout the spring of 2010, the revival of Sunni-Shiite violence in Iraq threatened the U.S. hope of establishing a stable government there, and a conflict between Google and the government of the People's Republic of China over access to information assumed the dimensions of an international crisis.In the United States in the spring of 2010, Arizona's crackdown on illegal immigration became the focus of a nationwide debate, revealing a concern with the movement of people across boundaries. At the same time, a new battle in the ongoing war over sex education revealed concern with the movement of ideas across boundaries. Ross Douthat, in the New York Times, described the latest battle as “at heart … a battle over community standards. Berkeley liberals don't want their kids taught that premarital sex is wrong. Alabama churchgoers don't want their kids being lectured about the health benefits of masturbation” (2010, 16). Finally, in a case that went before the U.S. Supreme Court in April, 2010 the justices were asked to consider whether a Christian organization of law students at the Hastings College of Law in San Francisco could be allowed to discriminate against students unable or unwilling to affirm the group's statement of faith, which includes the promise to refrain from sexual conduct outside of a marriage between a man and a woman. That is, the court asked to what degree should those sharing a public space and resources be required to adhere to the same values?The examples of retreats into parochial sureties can be multiplied almost indefinitely: burkas in schools in France; the continuing controversy over how to handle Eritrean families living in the United States who insist on subjecting their daughters to what, for them, is a religious ritual, but which we call female genital mutilation; states such as Oklahoma and Wyoming drawing up bans on Sharia law. And so on.On October 16, 2010, German Chancellor Angela Merkel made international news when, in a speech to young members of the Christian Democratic Union, she declared multiculturalism to be an utter failure in Germany (Weaver 2010). The following week, William Falk, in his editorial in The Week, wrote: The boundaries between cultures are eroding, due to widespread immigration, economic interdependence, and the Internet, forcing modern societies into an uncomfortable paradox. We believe that every cultural group, religion, and nation has the right to self-determination. But we also hold as a bedrock principle that every human being is born with inalienable rights—including the 50 percent of us who are women. Is it our business to free Muslim women from their shrouds and subservience, to bring a halt to female genital mutilation in Africa and the Middle East? Do we have the right to object to China's insistence that democracy and human rights do not apply there? Genteel tolerance alone will not resolve these questions. The collision of values has begun. How that conflict plays out will determine the shape of the next half-century. (2010, 7)As Falk's editorial suggests, each of the conflicts referred to here is the symptom of a contested boundary: in some cases a boundary that has been transgressed, in other cases a rampart being built against the barbarians who are perceived to be at the gate. These fragile walls and fences have failed to maintain what Gupta and Ferguson call the “play of differences” necessary to meaning-making. “The structures of feeling that enable meaningful relationships with particular locales, constituted and experienced in a particular manner, necessarily include the marking of ‘self’ and ‘other’ through identification with larger collectivities,” they write. “To be a part of a community is to be positioned as a particular kind of subject, similar to others within the community and different from those who are excluded from it” (1997, 19). Rhetorically, these examples represent instances in which enthymemes have failed to cross borders, geographical propinquity without community; those with no shared grounds for agreement find themselves having to share the same social space.The alternative to provincialism as a response to an increasingly complex and integrated world is cosmopolitanism. In 1998, Ulrich Beck published in The New Statesman a “Cosmopolitan Manifesto,” declaring that, just as 150 years prior the moment had been ripe for The Communist Manifesto, the moment was ripe, at the dawn of a new millennium, for a cosmopolitan manifesto: The Cosmopolitan Manifesto is about transnational-national conflict and dialogue which has to be opened up and organised. What is this global dialogue to be about? About the goals, values and structures of a cosmopolitan society. About whether democracy will be possible in a global age… . The key idea for a Cosmopolitan Manifesto is that there is a new dialectic of global and local questions which do not fit into national politics… .These questions are already part of the political agenda—in the localities and regions, in governments and public spheres both national and international. But only in a transnational framework can they be properly posed, debated and resolved. For this there has to be a reinvention of politics, a founding and grounding of the new political subject: that is—cosmopolitan parties. These represent transnational interests transnationally, but also work within the arenas of national politics. (1998, 28)Beck's call repeatedly draws our attention to place and to the necessity of transcending place. Beck is concerned with the issues of a world in which our fates are bound together but our focus too often remains stubbornly local. Consider the recent climate talks in Copenhagen and the ongoing debates over global warming, what to do about it, and who ought to do it.But Beck's manifesto is notable more for its representativeness than for its originality. Seventy-one years before Beck published his manifesto, Hugh Harris, writing in the wake of “the great war” and two years after the First International Conference on Child Welfare, surveyed the calls for cosmopolitanism among his contemporaries. Harris noted that, while the events of the early years of the twentieth century had done much to give the ideal of cosmopolitanism its “present intellectual currency,” the ideal itself “is not merely ephemeral doctrine, but one that has been transmitted to us through the ages” (1927, 1). Harris notes the “prevalent opinion” that cosmopolitanism in the Western world begins with the Stoics (2). Though Harris sets out to correct what he identified as the “prevalent opinion … that prior to the Alexandrian age and to the foundation of the Stoic school, Greek thought had not advanced beyond the conceptions of a narrow city-state patriotism and of an irreconcilable barrier between Hellenes and barbarians” (2). Harris locates the Greek origins of the cosmopolitan ideal much more broadly—in poetry, science, philosophy, and religion.The prevalent opinion, fueled by the proclamation of Diogenes of Sinope that he was a “citizen of the world,” is tenacious, and it was given a major infusion of new energy when Martha Nussbaum published her article “Patriotism and Cosmopolitanism” in 1994 in the Boston Review. There were 29 responses to Nussbaum's article published along with the article itself, and two years later the article was republished in book form along with eleven of the original responses and five new ones (Nussbaum 2002, 3). For all of the various responses the article has provoked, it is notable that almost no one takes issue with Nussbaum's claim that the intellectual lineage of cosmopolitanism in the West runs from Diogenes the Cynic through the Stoics to the Immanuel Kant of Perpetual Peace. I want to suggest that, as students of rhetoric, perhaps we should.From a rhetorical perspective, Nussbaum's proposal for a cosmopolitan education presents at least four problems. First, Nussbaum celebrates the Stoics as champions of a universalizing and antiprovincial rationality, but the emphasis on rationality, necessarily if paradoxically, is exclusionary. As Peter Euben has noted in his cross-examination of Nussbaum's proposal, Stoicism sponsored “a new exclusiveness based on differential commitment to and practice of rationality… . Very few exceptional humans could be full members in the community of reason,” Euben goes on to argue (2001, 266, 268–270). Rhetoric has long been identified with democracy and inclusiveness, and contemporary work—beginning with Stephen Toulmin and extending through Walter Fisher's work on narrative and Michael Billig's work on argument—has made great strides toward maintaining and even extending that tradition through the articulation and legitimation of mundane forms of argument that are not necessarily logical. Work by Sally Planalp and others has extended our understanding of the role of the emotions in persuasion.Second, Nussbaum's proposal neglects the praxis of real political contention. As Fred Dallmayr has put it: “[I]t is insufficient—on moral and practical grounds—to throw a mantle of universal rules over humankind without paying simultaneous attention to public debate and the role of political will formation” (2003, 434). Dallmayr goes on to remind us that Diogenes the Cynic, whose example was followed by most of the Roman Stoics (Cicero being the exception), “was described as an ‘exile’ from his city who paid little heed to ‘political thought’ and adopted a ‘strikingly apolitical stance’” (435). Gertrude Himmelfarb notes that Nussbaum “quotes the Stoics at some length as proponents of the idea of a universal ‘moral community’ and ‘world citizenship.’ But she quotes Aristotle not at all. Yet Aristotle's dictum, ‘Man is by nature a political animal,’ has proved to be far more prescient than the Stoic doctrine” (2002, 74). While the question of nature in the human political character has been contested ground at least since Hobbes, we have, whether by nature or by necessity, historically found our existence as part of a polis, and there can be little contesting of Aristotle's asseveration that “politics is the master art,” and rhetoric its ethical branch. A rhetorical theory that neglects politics be no rhetorical theory at and a cosmopolitan that neglects politics be of many of the issues our world within itself a toward the very that the call for a cosmopolitan to to the one the to all human as of their shared for against based on or the other of is by extending to only in the in which they are with (2003, and Nussbaum's proposal for a cosmopolitanism based on universal reason is to our in the degree that it is itself in it is the of our that the grounds of reason itself have been reason has no from which to if we to the claims of against the of the the universal As puts it, of and the cultural of the universal work against its claim to a (2002, as Gertrude Himmelfarb of the universal values and of are not only in practice by a part of they are not in all of in perhaps even Western (2002, response to the of the universal is to it as an of of and … an alternative to Nussbaum's I am to a as the for a theory of rhetoric, a theory of rhetoric that can the world of and and among The of were early in a they were citizens of the and though they were notably by for their as they the of and it was their from that allowed them to put moral questions at the of public Harris includes the in his survey of the of cosmopolitanism in them with the and the and in particular to the of While most of the the of among them only a few of those an between the of the and their Harris Yet it is that is in a of and their to the Western intellectual tradition may be a rhetorical practice with this cosmopolitan following the of that the while they may be and are for a cosmopolitan rhetoric their multiculturalism into or a kind of that the were of the point of or that their were based on is not by the and contemporary find evidence of ethical in the of the the of concern with in interest in the social of proper the in which the to rhetoric bring about for the and us that there is evidence for all of the that they were in politics, often at very necessarily then, making ethical and that or four of the as a of the political they represented beyond the the evidence even more if we include who for the of over war and for a who to his what in to as of It is not that the any idea of but that they it as “the of of in to the Stoics who to and that the case can be a cosmopolitan rhetoric based on the have these over Nussbaum's First, it be a deeply or not the were of rhetoric, they were inextricably with the rhetorical and political of their The were of a rhetoric, being in displacement, ought to the of a world with the of The were and as as as the were also as and is not to the movement of but as Kendall, and Woodward is about of and just as much as it is about of is not only but also and As a rhetoric in displacement, a rhetoric should the of a rhetoric, not bound by a universal ought to be to forms of argument and the possibilities for argument and in that a Stoic rhetoric is not and as and others have us out of the of a alternative for in the between the two world and in that to our own moment in Hugh Harris the poignant for a cosmopolitan understanding that he found in the intellectual of There is, on the one a to see our historical as in of there is, on the other a to historical for our as that we have this before and that our will see us through In a rhetoric represent a with the of but one that has never enjoyed widespread this is its perhaps this time we can it

    doi:10.1080/15362426.2011.559408

January 2009

  1. The Rhetoric of Transition: Out with the Old and in with the New or Not—Cuban Social and Political Rhetoric in the Age of Raul Castro Ruz
    Abstract

    Research Article| January 01 2009 The Rhetoric of Transition: Out with the Old and in with the New or Not—Cuban Social and Political Rhetoric in the Age of Raul Castro Ruz Evelio J. Yera Evelio J. Yera Search for other works by this author on: This Site Google Advances in the History of Rhetoric (2009) 11-12 (1): 295–318. https://doi.org/10.1080/15362426.2009.10597388 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Evelio J. Yera; The Rhetoric of Transition: Out with the Old and in with the New or Not—Cuban Social and Political Rhetoric in the Age of Raul Castro Ruz. Advances in the History of Rhetoric 1 January 2009; 11-12 (1): 295–318. doi: https://doi.org/10.1080/15362426.2009.10597388 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressJournal for the History of Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2010 by the American Society for the History of Rhetoric2010the American Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1080/15362426.2009.10597388
  2. “A Nation of Institutions and Laws”: Plutarco Elias Calles and the Presidential Rhetoric of the Mexican Revolution
    Abstract

    Research Article| January 01 2009 “A Nation of Institutions and Laws”: Plutarco Elias Calles and the Presidential Rhetoric of the Mexican Revolution René Agustín De los Santos René Agustín De los Santos Search for other works by this author on: This Site Google Advances in the History of Rhetoric (2009) 11-12 (1): 263–294. https://doi.org/10.1080/15362426.2009.10597387 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation René Agustín De los Santos; “A Nation of Institutions and Laws”: Plutarco Elias Calles and the Presidential Rhetoric of the Mexican Revolution. Advances in the History of Rhetoric 1 January 2009; 11-12 (1): 263–294. doi: https://doi.org/10.1080/15362426.2009.10597387 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressJournal for the History of Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2010 by the American Society for the History of Rhetoric2010the American Society for the History of Rhetoric Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.1080/15362426.2009.10597387
  3. Citizenship as Salvation: The 1963 Mississippi Freedom Vote
    Abstract

    Abstract This essay is an attempt at primary resource recovery to inform an under-studied moment from the Civil Rights Movement—the 1963 Mississippi Freedom Vote. Analysis of these primary texts reveals how the campaign used religious narratives and discourse to create political efficacy and agency among disenfranchised voters in Mississippi. It is this rhetorical transformation that holds the key to understanding how and why over 80,000 blacks who had never before participated in any sustained and organized political campaign chose to do so in the fall of 1963. Exploring these texts and events with a nuanced eye for religious and political discourse reveals how a rhetorical transformation from religious believers to political agents came about, and why it was successful in an overshadowed moment from the Civil Rights Movement.

    doi:10.1080/15362426.2009.10597384

January 2007

  1. Invention in James M. Hoppin's HOMILETICS : Scope and Classicism in Late Nineteenth-Century American Rhetoric
    Abstract

    Abstract Although conventional views about late nineteenth-century rhetoric highlight a shift from oratory to composition and from classical rhetoric to a “new” rhetoric with origins in Scottish rhetoricians (with a loss of scholarship and quality), James M. Hoppin's Homiletics can be grouped with an increasing number of works that complicate such views. Hoppin focuses on oratory; reveals an especially broad and scholarly knowledge of classical, religious, and foreign rhetorics; uses a complex of ideas called “uniformitarianism” to justify his primary focus on classical rhetoric; and achieves high quality. His concept of invention has both classical and Christian roots in a complex relationship reflecting both scope and narrowness.

    doi:10.1080/15362426.2007.10557277

January 2006

  1. “New Terms for the Vindication of our Rights”: William Whipper's Activist Rhetoric
    Abstract

    Abstract This study features the contributions of nineteenth-century activist William Whipper to the African American rhetorical tradition. Through analyses of six texts written between 1828 and 1837, I detail Whipper's dedication to open civic discourse; his preference for appeals to reason; his Christian ethos; his appropriation of the rhetoric of white writers, which functions in service of his positive portrayal of black culture; and his mistrust of arguments based on expediency. I also demonstrate how these characteristics shape–and, to a certain extent, evolve in–Whipper's subsequent writings. The conclusion locates Whipper's rhetorical principles in the broader context of nineteenth-century African American rhetoric.

    doi:10.1080/15362426.2006.10557263
  2. Reticence and the Holocaust: The Rhetorical Style of Pope Pius XII
    Abstract

    Abstract This essay examines the debate regarding Pope Pius XII's lack of protest regarding ethnic massacres during World War II. By failing to publicly expose what was happening to Jews under Nazi occupation, Pius is seen as defaulting on his responsibility as moral leader. The mounting number of books on this subject indicates a persistent level of controversy that has not abated in the decades since the war. Criticisms about the Pope tend to attribute personal motives for his lack of oratory, indicative of malice or indifference. This conclusion is reached because contemporary critics assume that the pontiff, as head of his church, had a liberty of discourse and of personal independence in his style of rhetoric. This study, by contrast, posits the view that Pius was constrained rhetorically by the demands of his office. The statements of the previous pontiffs who were his predecessors indicate that Pius was conforming to a discursive style imposed by papal protocol and consistent with the ornately impersonal linguistic style that characterizes Vatican documents. Applying a rhetorical lens to the pontiff's peculiar reticence provides a way to penetrate the historical impasse surrounding this disputed figure.

    doi:10.1080/15362426.2006.10557264

January 2005

  1. Cradle of Public Discourse: Bowdoin College Public and Literary Society Exercises (1820–1845)
    Abstract

    Abstract A case study of Bowdoin College in Brunswick, Maine, can inform nineteenth-century North American rhetorical history by exposing the interplay of rhetorical theory and practice in an educational setting during the antebellum period. Evidence of this interplay emerges in the subject matter of students' quarterly exhibition and commencement orations and of their literary society presentations from 1823 to 1845. When considered as a curricular whole, this evidence suggests a symbiotic relationship between the primarily moralistic and belletristic discourse favored by the college's curriculum and the more broadly civic judicial and deliberative discourse favored by its literary societies.

    doi:10.1080/15362426.2005.10557248
  2. “I Leapt over the Wall and They Made Me President”: Historical Context, Rhetorical Agency and the Amazing Career Of Lech Walesa
    Abstract

    Abstract The rise of Lech Walesa from shipyard electrician to leader of “Solidarity,” international icon of freedom, and first president of democratic Poland was closely bound up with rhetoric. Walesa's idiosyncratic verbal style galvanized the masses and successfully confronted communist propaganda. The revolution of the workers on the Baltic coast was to a large extent a revolution in language. Walesa was also a skilled negotiator. As president, however, he was a controversial figure; his conception of democracy as a continuing war of words is widely credited with spelling the end of the idealistic “Solidarity” era. Today, allegations remain that Walesa was an agent provocateur and that the Polish revolution may have been a provocation that got out of hand. Some allege that Walesa's myth was a creation of Western media, a function of people's desires, and an accident of the historical moment. While there is no proof that any of these allegations are true and the documentary record reveals Walesa's undeniable rhetorical prowess and political talent, his case provides material for reflection on the relationship between history, rhetoric, and political agency.

    doi:10.1080/15362426.2005.10557251

January 2004

  1. Demosthenes' Renaissance Philipics : Thomas Wilson's 1570 Translation as Anti-Spanish Propaganda
    Abstract

    (2004). Demosthenes' Renaissance Philipics: Thomas Wilson's 1570 Translation as Anti-Spanish Propaganda. Advances in the History of Rhetoric: Vol. 7, No. 1, pp. 111-137.

    doi:10.1080/15362426.2004.10557228
  2. Genung's Theory of Persuasion: A Literary Theory of Oratory of Late Nineteenth-Century America
    Abstract

    AbstractJohn Genung's late nineteenth century rhetoric textbooks, although founded on an eighteenth century model of Scottish composition, present an original conception of oratory. Genung's theory breaks free of the classical models and lays out the path to be followed during the development of speech studies among American rhetoricians of the early twentieth century.

    doi:10.1080/15362426.2004.10557224
  3. J. S. Mill on Poetry and Rhetoric
    Abstract

    Abstract In his essay “What is Poetry ?”(1833), John Stuart Mill described the difference between rhetoric and poetry using the antithesis, “rhetoric is heard; poetry is overheard.” In the twentieth century, scholars from the field of Speech Communication appropriated Mill's words as justification for the separation of Speech Communication (and rhetorical criticism) from English (and literary criticism). This essay argues that twentieth-century scholars misunderstood Mill's meaning. They failed to recognize that, for Mill, the key issue was not the frequently quoted distinction between rhetoric and poetry but a more problematic distinction between art and science.

    doi:10.1080/15362426.2004.10557223
  4. The Orator as Propagandist: Elizabeth Gurley Flynn and “The Truth About the Paterson Strike”
    Abstract

    Abstract This essay offers an analysis of “The Truth about the Paterson Strike,” Elizabeth Gurley Flynn's 1914 speech containing her ideas about the nature of propaganda in radical working-class movements. Flynn defines propaganda as ideological education, and her speech highlights the importance of oratory to early twentieth century radical propaganda campaigns. These ideas belie fundamental principles of contemporary propaganda studies, which define propaganda as manipulative, mass mediated persuasion to advance the interests of powerful elites and institutions, and contain oratory within the ethical art of rhetoric. The study concludes by recommending that the purview of propaganda studies be expanded to include Flynn's activities and those of other radical propagandists.

    doi:10.1080/15362426.2004.10557225

January 2003

  1. Who Measures “Due Measure”? or, Karos Meets Couuter- Kairos : Implications of Isegotia fOr Classical Notions of Kakos
    Abstract

    Abstract This essay grows out of a larger project, one in which I look to account theoretically for ways in which underpowered groups creatively manage limited physical resourcesfor maximum rhetoricaleffect. My assumption in that larger project is that underpowered groups - groups whose publicness must be either granted or commandeered from same more greatly pouered group (e.g., government) - suchgroups encounter and engage constraints ofpublic rhetoric in way not necessarily of concern to the overpowered. For example, the mayor of any city can, at his or her choosing, call together a press conference inside City Hall to address tbe issue of homelessness: the homeless do not possess tbat same rhetorical option. Of the three terms central to that larger project - place, kairos, and delivery - it is upon kairos that I will focus this essay. My argument here is that. while I am respectful of the literature accounting for kairos as a rhetorical concern in ancient Athens, most of that literature focuses on the etymology, philosophy, or theology of the term, Fully acknowledging that literature, I wish to add politial dimension, and propose that kairos becomes even more complex when coupled with perhaps the most Significant political development in the democratization of classical Athens: isegoria, or the right of any citizen to address the Assembly.

    doi:10.1080/15362426.2001.10500532